Home appliances manufacturers specialized in the supply of products, and supply to the physical stores are not the same goods

Recently, there is news that home appliances manufacturers specializing in the supply of products, and supplies to the physical stores are not the same goods. such as "Electric Business version" color TV products in the design, LCD screen type, base selection, energy efficiency levels are not small gaps, "electric business version" products Jerry. On the eve of 6 18, although the target is the difference between manufacturers supply, but it is reflected in the electricity and physical stores in the contradiction between the upgrade. The author does not deny that the electrical business products are still imperfect, but said that manufacturers of power supply business products Jerry, can not be so arbitrary.

The author deliberately found a number of domestic TV manufacturers "confrontation", their response is: Although for different channels have different for the product, but as long as the model is consistent, the product must be consistent. Whether the size, materials, energy efficiency, panels, and so on, the same name, the product is the same. If the inconsistency is not simple cut corners, but fraud. In the era of full information circulation, manufacturers are afraid to take such a big condemnation. Otherwise, once the model consistent product inconsistency, the damage to the brand and negative transmission is a geometric multiple. Companies with at least long-term operating goals will not do so. And in that article accused of "electric business version" Jerry-Cut news, it is also really take different models put together compared.

Online shopping is already a part of public life. Open the Electronic Business page, the product parameters will be listed. Internet Sales is the user needs as the center of the sales, the seller will carefully design the page, otherwise in the mass of products, users will decisively abandon. This also forced manufacturers for the electric dealer sales of various instructions very carefully, marked wrong is fraud, must compensate.

According to the author, now in the sales of products, to color TV as an example, part of the electricity agreed system, but also a part of the manufacturer planning. In terms of manufacturer planning, consumer research, product design, blind selection and so on, in the process involved in the cost, materials and pricing will be clear. And for the electricity agreed to the product, a very important way is a given cost price, then the manufacturers according to the demand design and production. That is, "when they order, they often direct us to the price, directly to say you make me how much money a TV or refrigerator." "It must be admitted that the main competitiveness of the home grid purchase is the price, the store, middlemen and other links, the cost will be some decline." and in order to strengthen the price advantage, the manufacturers will focus on some consumers most want the function, and some consumers are not so concerned about the function to remove, so as to reduce costs. The pricing strategies involved are generally based on cost addition, target cost pricing or competition-oriented pricing. However, no matter what kind, appear on the Internet prices are price, no function can not be marked.

In fact, custom products are not only the era of electrical power, before the rise of the electrical business, the entity has been and manufacturers have cooperated, "custom underwriting" some models, these products are only in the agreement sales, according to the requirements of the mall design. And now some of the "electrical business version" products, there is no difference in the essence of ideas, one is called "Electric Business Edition", one is called a store version.

Before and after the 6 18, the competition means endlessly, compete the price, competes the service, competitions the product characteristic, these all different levels to give the consumer the benefit, is also popular by the populace. But arbitrarily said manufacturers of power supply business products Jerry, it is misleading, it is not conducive to the development of the industry. The core of competition should be to provide value for consumers, this value can be a function of progress, can be price benefits, can also be psychological satisfaction, but should not be misleading information.