Home appliances New Deal or positive industry leader, Haier domestic growth continues to lead

Recently, there is news that a new round of household appliances energy-saving subsidy policy "energy-efficient leader system" is about to be introduced. Industry analysts believe that this based on the "Energy Efficiency standards" set up a dynamic subsidy standard system, the future will greatly enhance the energy efficiency of products in the development and application of technology, and thus aggravate the competitiveness of home appliances manufacturers. After the implementation of the new deal, Haier led the industry's top enterprises will become the biggest winners, in order to continue to drive the orderly development of the entire industry. It is reported that the Ministry and related departments are accelerating research "to establish a long-term mechanism to promote the consumption of energy-saving appliances," and this system may be introduced in 2014 the end of the first quarter. Industry insiders said that the implementation of a new round of policies will highlight the strength of the industry leading, reduce the reliance of enterprises on the deal, the company's technology and brand influence will be magnified, product differentiation more focus on quality itself. In fact, China's home appliances energy efficiency policy is inseparable from international standards. Recently, Argentina has set the minimum energy efficiency standards for air-conditioning, based on trade protection and Energy conservation and environmental factors, in recent years, Europe and Latin America and other land air-conditioning energy efficiency levels continue to rise, which also indicates that China's air conditioning export structure will accelerate changes, while promoting the domestic product energy efficiency upgrades. Haier air-conditioning products, as an example, since the last year Haier high-end cabinet machine Emperor Bottle series achieved remarkable results, based on the interconnection strategy Haier more focus on innovation, this October more launched the industry's stunning day bottle air-conditioning, its forward-looking wind tunnel design and energy efficiency, new technology, refresh the industry high. On the other hand, based on the advantages of technology and products, Haier air-conditioning has achieved excellent market performance, Haier's performance has become the fastest growing business sector. According to the three quarterly bulletin of Qingdao Haier, 2013 three quarter of the company to achieve business income of 66.556 billion yuan, an increase of 9.8%, to achieve the ownership of the listed company's shareholder net profit of 3.458 billion yuan, the year-on-year increase of 25.2%, the overall sustained and stable growth momentum-one quarter of air conditioning revenue growth reached 38.2%. The data shows that this year, the overall market performance of home appliances leader is very impressive. According to 3,000 retail companies monitored by the Ministry of Commerce data show that November home appliances sales growth of 16.2%, of which Haier's domestic growth is the most eye-catching. To October air-conditioning for example, Haier air conditioning domestic growth of 55.6%, export growth of 28.6%, ranked first in the industry, the overall increase in the industry contributed enormously. Industry insiders said in spite of the short-term policy exit on domestic home appliances sales formed a certain negative impact, but with the new deal with home appliances is approaching and further release of demand, Haier led the home appliance faucet will lead the industry as a whole warmer; For investors, considering the current household appliance plate overall valuation level is low, the end of next year to , the home appliance plate will present a slow cow trend. The end of the end, Haier's domestic growth will continue to lead the peer, and then bring investors better expectations.