Home appliances to new enterprises in the countryside missed the Spring festival

55-inch LCD TV, energy-efficient inverter air-conditioning ... The high-end home appliances in the city this year on the "home appliances to the countryside" car, however, the reporter learned yesterday, because enterprises in the early March to receive a new round of the country's logo card products, these products will not be able to go to the market this spring festival to the countryside.　　Because the existing product lacks "new Idea", the marketing promotion becomes the enterprise to scramble the Countryside Spring Festival Market the first topic. The new product is expected to be sold at the end of March this month, 4th, 2010 years of public goods in the rural home appliances in the next round of tender results, a total of 12 categories of household electrical appliances products 531 companies shortlisted, including 178 new enterprises.　　Rural consumers have more choices, "go to the countryside products into the Spring Festival" has become a lot of business recently propaganda language. Tcl related officials yesterday told reporters: the current tender results are still in the publicity phase, one months before the official announcement, then can apply for the identification card of the countryside products. In this bid, TCL's 50 LCD TVs all won the bid, including 55-inch LCD TV, 42-inch LED backlight TV and the city's popular internet TV. However, the identification card is indispensable, it is the consumer to apply for subsidy important voucher. This means that the new round of successful products in the Spring Festival during the listing is no longer possible.　　Tcl related officials said that the Ministry of Commerce will also be based on the new bid for home appliances to the Countryside product Information system adjustment, the relevant products listed may have to wait until the end of March. Like Tcl, in the new round of the promotion of the countryside products, almost all the winning enterprises are still in the "Waiting" stage. "We have done all the production and sales preparation in January, including prototype, materials and personnel training, etc., only after the announcement of the country open sales."　　"said a white power company worker. Chinese New Year is expected to double the rural sales and urban market, the Spring Festival is the rural home appliances sales peak season, and miss this peak season will make the newly joined the winning enterprise lost a chance to gold.　　However, for the vast majority of the original winning enterprises, the Spring Festival market still dare not slack, the reporter learned that although the Spring festival market to go to the countryside products are still last year's winning the "Old Products", but most enterprises in the promotion of increased efforts, the investment resources even more than the city market, hoping to take the opportunity for the New Year's products to the countryside "The peak season of the rural market is mainly concentrated in the ' 11 ' and the Spring Festival, while the Spring Festival will bring more sales." "U.S. electrical appliances related to the director told reporters," home appliances to the countryside "the implementation of the policy to the United States to contribute a huge sales, the last year in the countryside air-conditioning accounted for the company's total air-conditioning sales of 30%, refrigerators accounted for 60%, washing machine accounted for 50%. U.S. forecasts, the Spring Festival market sales growth rate will be more than 100%. In addition to price promotions, the United States also opened a 24-hour phone call center implementation of "shifts", in the logistics and distribution services have also increased the number of staff.　　In addition, add gifts and "caravan" into the village have become enterprises to promote products to the countryside. Not the opportunity to clean up the problem inventory previous statistics show that as of last December 31, home appliances to the countryside total shipmentsFor 92.45 million units, the delivery amount of 162.8 billion yuan, and the total sales volume of 37.68 million units, sales of 69.3 billion yuan. Shipments and sales between the difference of 54.77 million units, shipping amount and sales gap between 93.5 billion yuan, which has triggered the market on the channel inventory pressure speculation.　　With the spring Festival approaching, there are consumers worried about the opportunity for companies to clean up the problem inventory. In this respect, the relevant enterprises in the interview that there is no "clear inventory" problem. "Every enterprise has a way of predicting production and sales, and our approach is Order management." At the same time, we have 200 sales company's network resources for information feedback.　　Tcl said. A person in the industry told reporters that the rural channel does exist quite significant inventory, but no data show that large, which is the error from the actual sales volume is more than the system statistics of the sales, delivery to the terminal time difference, the enterprise input shipments data deviation and so on. For the rural market, the current principle of most household appliance enterprises is "production" to avoid blindly increase the number of products. Morning News reporter Liu Ying flower