Home appliances to the countryside: let farmers experience God's feelings

Taka new farmers: home appliances to the countryside, good! "Home appliances to the countryside, good AH 1 reporters in the rural area of Jilin Province, a surname Dong Old peasant said." Dong Ye has 60 years old this year, he said: "Live so big, the first time heard, bought a color TV government can also give money." "This is a 60-year-old farmer's home appliances to the countryside policy most straightforward understanding."　　In fact, such a good thing is not new. From the end of December 2007, the government has been from some provinces and cities to start home appliances to the countryside pilot. December 2008 extended to 14 provinces and cities nationwide. February 1 This year to promote the country. Promotion time is 4 years from the date of implementation.　　In Jilin Province, home appliances to the countryside products in addition to the government regulation of color TV, refrigerators, mobile phones, washing machines four types of electrical appliances, as well as motorcycles and computers. Dong Ye also said: "This year's son married to buy these home appliances in the countryside." "Ask him why?" He said: "Listen to the salesman said, home appliances to the countryside products suitable for our farmers to use, voltage instability does not matter, dustproof also prevent rats, the benefits of old 1 is it really so good?"　　Or a salesman exaggerating his words?　　Enterprise: Home appliances to the countryside products, real cheap! It is of great significance to improve the living conditions of farmers and promote the construction of new socialist countryside.　　Countries to bid for home appliances to the countryside enterprises and products have strict requirements. The Ministry of Industry and Information technology has put forward six basic requirements for the bidding enterprises, that is, to improve the understanding of the policy of home appliances to the countryside, to improve product performance, to strengthen product quality management, to do well in product technical support and maintenance services, to improve products and services, to help the countryside find problems and　　This requires enterprises from the technology, quality, service, channels and other comprehensive competitive strength.　　In addition, the Ministry of Commerce, the Ministry of Finance to bid for the product requirements in line with rural consumption characteristics, should be in line with energy-saving, environmental protection, durability, safety and other characteristics, can not be simple to rural city goods, and even to the rural transfer of unsalable goods. Since the request is so high, how does the enterprise do it? Can companies do well?　　We have interviewed with this question the home appliance to the countryside of the successful bidder Sun Xiaoshan, director of the company. Sun director said, the same side shares from top to bottom attaches great importance to home appliances to the countryside, the tender products are LCD TV. LCD TV is the same side of the fist products, with the industry's advanced technology.　　But it is understood that the same side of the advantages of the shares are large flat-screen LCD TV. So the reporter asked Mr. Sun Xiaoshan: "This household electrical appliances to the countryside, the highest price of TV 2000 yuan, whether to limit your advantage?" "He said:" From the product point of view, home appliances limit, does not allow LCD TV advantages to play incisively and vividly. CTR TV can sell up to 34 inches, while the material cost of a 27-inch LCD TV is close to the limit. We develop specialized product lines and corresponding production processes according to the characteristics of farmers ' consumers. For example, wide voltage design, lightning protection design, receiving sensitive test design, are based on rural environment, conditions for transformation. How do you guarantee quality?　　asked the reporter. “The quality inspection of the products before the factory in the countryside was adjusted in two aspects. First, the aging test, the voltage range increased by 10%, so that it can work under the limit voltage; second, live detection signal, the signal amplitude reduced, so that in the low signal state can also receive normal. By completing these two Tests, our product can quickly enter a mature stage. But this must improve product performance, and undoubtedly increase the cost of products. Speaking of cost, we are not stingy in some aspects. For example, when the technology is updated, the USB port device is added. This input port is increased cost, but for rural consumers, the USB port is not canceled. As the pace of new socialist countryside construction accelerated, science and technology into the countryside, it can cooperate with the rural consumer information progress at the same time use, can play music, digital products. "Since we have made such an improvement to the countryside products and increased so much cost, have your prices gone up?"　　asked the reporter. Director Sun said: "We do not because of the increase in costs to improve product prices, but home appliances to the countryside products than similar home appliances performance much better." Therefore, home appliances to the countryside products are truly inexpensive. "It is understood that the winning bid of more than 170 enterprises, in order to achieve" home appliances to the countryside, "the majority of open up a specialized product line, and according to the characteristics of farmers consumption, the design of new products.　　For example, Haier freezer designed to prevent the mouse board, washing machine in the pipe plus gauze. "The increase in costs does not mean higher prices, is it a low-cost strategy?" asked the reporter.　　Director Sun replied that the same side does not adopt a low-cost strategy, we spelled the technology, quality and service. Service, is the government of home appliances to the countryside enterprises demand a relatively high. Enterprises must have the ability to door-to-door, timely repair, to ensure after-sales service, which is a lot of bidding enterprises is a test. Because many enterprises in the two-tier cities below no service outlets.　　If there is no future establishment of a service network plan, there is no chance of winning the bid. "How do you guarantee the after-sales service of products to the countryside?" The reporter asked Mr. Sun Xiaoshan. He said: "In the after-sales service, we have made more preparations." First of all, in the service system, the bid area to build multi-level service points. From the central city to set up accessories and Management Center, set up branches to rural areas, the city-level new service outlets, and at the township level to set up full-time engineers. Door-to-door for consumers to do the answer and repair services; second, in the call center to open home appliances to the countryside, for farmers to answer common problems in life; third, the establishment of service tours, mobile return to visit the system, according to the local population situation, the annual tour of at least one to two times. In this way, through the telephone network, accessories logistics and Management center of the move down, the establishment of two-level city maintenance sites and central city management staff to form a three-tier service system, to ensure that home appliances to the countryside products get good after-sales service.　　"After listening to Mr. Sun Xiaoshan's introduction, you can understand why Dong Ye said home appliances to the countryside products, not the salesman exaggerated the fact, but the real value for money." AQSIQ: To build a "firewall" for home appliances in the countryside, some people questioned, home appliancesTownship product variety, the scope of large, and have the highest price, will there be a backlog of products imported into the market or fake products to muddle through, damaging the interests of farmers, so that the benefits of farming policy into a pit agriculture policy? The answer is, of course, negative. In order to ensure the implementation of the policy of home appliances to the countryside, the regulatory authorities have stepped up supervision from various angles. Especially Aqsiq, in the home appliances to the countryside soon, then issued a notice, formulated five measures, the quality supervision departments at all levels to deploy household appliances to the countryside product quality monitoring, to home appliances to the countryside products, the successful bidder and the implementation of household appliances to rural areas as the focus of supervision, to build a "firewall" for home　　To ensure that the home appliances to the countryside product quality, and earnestly protect the interests of farmers. These five measures are: 1, strengthen the household appliances in the countryside to the successful enterprise supervision and inspection. The winning products of all the winning enterprises shall be included in the provincial key supervision and inspection plan, strengthen the inspection of the winning enterprises and the product quality supervision and inspection, improve the frequency of supervision and examination; for the supervision and inspection of unqualified enterprises, ordered the recall of unqualified products, deadlines for rectification; urge enterprises to strengthen quality management　　Strictly according to the process organization production, strict product factory inspection, unqualified products shall not be manufactured to ensure the quality of the countryside products. 2, strengthen the credibility of the successful enterprise construction. The establishment of household electrical appliances in the countryside to the successful enterprise quality files, will be the successful enterprise product Quality Supervision information input product quality credit records network.　　Two supervision and inspection of product quality and safety project unqualified and deliberately illegal enterprises blacklisted, report the local government, investigate and punish, revoke the license or CCC certification, recommend the relevant departments to cancel the successful enterprise home appliances to the countryside product qualification. 3, to urge the successful enterprises to do home appliances to the countryside products after-sales service work.　　Check the Enterprise "three packs" system, urging enterprises to implement the state "three packs of" provisions, timely treatment of "three packs" within the scope of quality issues, to encourage business door-to-door service for users to solve the use of technical problems. 4, timely handling complaints report.　　Give full play to the role of 12365 complaints and reporting system, around the home appliance products timely acceptance of rural users to report complaints and organize investigation and processing, organization of the relevant institutions to home appliances to the countryside product quality status, consumer satisfaction to conduct unannounced investigations, timely feedback to the enterprise related information. 5, the crackdown on the production of fake household electrical appliances products illegal.　　To strengthen the law enforcement inspection of household appliances to the countryside products, strict check all kinds of pretend true, shoddy, unqualified products to impersonate a qualified product of the illegal acts, severe crackdown on the name of the rural household appliances to make shoddy, refurbished waste home appliances, pits farmers and other illegal practices.　　From these five measures can be seen, Aqsiq put the source of the production of enterprises, the circulation of sales, end-user consumption, but also the establishment of networks and telephone to ensure that the immediate interests of farmers and consumers are not harmed. Policy interpretation: stimulating domestic demand, helping enterprises and farmers when the financial turmoil swept the world at the end of 2008, many international companies exposed layoffs, pay cuts and even closures. When asked if China's home appliance companies will also be in the situation, answerIs "no".　　The reason is that they are busy "home appliances to the countryside." In order to mitigate the financial crisis, all countries have formulated various policies. And our country has 1.3 billion people, among them 800 million are the peasant consumers with huge consumption potential. In this situation, expanding domestic demand is of great significance to maintain steady and rapid economic growth.　　"Home appliances to the countryside" policy is the implementation of the Party Central Committee, the State Council to strengthen and improve the macro-control decision-making deployment, the implementation of active fiscal policy important measures. Home appliances to the countryside is a policy for farmers, according to the needs of farmers.　　It transforms the rural potential huge consumption demand into the realistic purchasing power, provides the strong support for our country's growing strong productivity, provides the lasting pull power for the national economy. Starting from February 1, 2009, the policy of home appliances to the countryside began to be fully promoted nationwide. Subsidized products have also been added to the 4 categories of motorcycles, computers, water heaters and air conditioners from past colour TVs, refrigerators, mobile phones and washing machines, which also enjoy 13% of the country's subsidies.　　Provinces and cities can be based on different needs in these 4 categories of products to choose two types of promotion. Through the beginning of December 2007 to three provinces and a city for one year pilot, enterprise data shows that the pilot product has sold 3.5 million units (department), sales of 5 billion yuan.　　Compared with the same period last year, the pilot three provinces and a city of household appliances sales increased by 40%, the growth rate increased by 30%.　　2009 to the national promotion and increase after the policy effect of varieties, the Ministry of Finance in conjunction with relevant departments through the calculation that home appliances to the countryside subsidy policy implementation for four years, is expected to achieve the cumulative sales of 600 million units (pieces), pulling domestic consumption of about 1.6 trillion yuan. This figure for home appliances enterprises, like the sun in winter.　　Because it represents the government's "timely help" policy is enough to enable them in the financial crisis in the smooth "winter." From this point of view, the policy of home appliances to the countryside objectively promoted the industry development.　　Home appliances to the countryside, but also improve the living standards of farmers. In building a conservation-minded society, environment-friendly society, home appliances to the countryside policy is a meritorious school energy-saving, environmental protection is the first requirement of products to the countryside. Home appliances to the countryside refrigerator, freezer, color TV than the market similar products more than 20% energy saving, washing machine energy efficiency level than the market average level of 2-3 high.　　Home appliances to the countryside products not only become the leading and demonstration of energy saving and emission reduction of household appliances, but also help to reduce the cost of household appliances and reduce the economic burden of farmers from the perspective of consumers. In recent years, in order to build new socialist countryside, lighten the burden of farmers and reduce the gap between urban and rural areas, the central government has formulated a series of policies. Home appliances to the countryside policy is in the consumption of the field of subsidies to farmers, the government from the price, technology, quality, sales channels, after-sales service and other aspects of strengthening supervision and inspection, is really let the farmers experience when God feeling.