Home appliances to the countryside to continue the new measures to benefit more rural consumers

Shanghai, December 10 (Xinhua): Home Appliances to the countryside to continue the new measures to benefit more rural consumers Premier Wen Jiabao 9th chaired the State Council executive meeting to study and improve the promotion of consumption of a number of policy measures, which pointed out that home appliances to the countryside, home appliances to the old replacement policy will continue to implement, and proposed a substantial increase in the countryside home appliances products, such as the highest price measures.　　In this regard, experts believe that in the current economic situation to continue the implementation of home appliances to the countryside, to replace the new policy, to help further expand domestic demand and promote rural consumption, and the specific measures for home appliances to the countryside after a modest adjustment, will be more close to farmers ' needs, to reach more rural consumers Home appliances to the countryside to pry the effect of rural consumption as a response to the international financial crisis, to stimulate domestic consumer demand, the important measures, home appliances to work in the country since February 1 this year, has been launched nationwide, so far has received significant results.　　In the foreign trade shrinking, export weak background, home appliances to the countryside for domestic appliance enterprises injected a strong momentum of development, and "government subsidy 13%" produced by the huge pry power, but also the rural market in China to the potential consumption demand into the real purchasing power, for the economic rebound added impetus. In the recently convened national industry and information technology in the field of home appliances to the rural work experience Conference, industry and Information Technology, Deputy Minister Lou Thrifty said, as the country "to expand domestic demand, growth" policy important content, home appliances to the countryside since the implementation of domestic demand has produced significant results,　　Not only effectively alleviated the international financial crisis on the impact of the relevant industries and impact, but also effective stimulation of the masses to buy enthusiasm, promote the rural household electrical appliances consumption market large-scale start-up, improve the quality of life of farmers, improve the people's livelihood, but also for the industrial development of new, huge market space. According to the relevant department statistics, as of October 31, this year the national sales of household appliances to the countryside 27.828 million units, sales of 50.84 billion yuan.　　Among them refrigerators, air-conditioning, color TV, washing machines to the countryside product sales reached 13.67 million units, 2.43 million units, 5.79 million and 3.41 million units, sales reached 27.92 billion yuan, 6.45 billion yuan, 8.29 billion yuan and 3.75 billion yuan respectively. According to the Ministry of Commerce household Appliances to the countryside information system statistics, as at the end of October, home appliances to the countryside to the successful production of 65.87 million units, if calculated by sales price can achieve sales of about 120 billion yuan.　　If the relevant indirect support after the purchase of home appliances, the consumption of the pulling effect is greater. Policy content adjustment more closely to rural needs in the continued implementation of home appliances to the countryside policy, 9th, the State Council executive meeting pointed out that will "significantly improve the countryside home appliances products maximum price, and further improve the rural household electrical appliances products subsidy standards and methods, the provinces (districts, municipalities) can be co-opted according to local actual 1 varieties into the scope of subsidy."　　"This is seen as the home appliances to the countryside policy will be more consistent with the current farmers ' actual purchase demand, but also to the benefit of more rural consumers." In accordance with the existing policy of home appliances to the countryside, rural consumers in the purchase of products to the countryside, the country can enjoy 1 of the transaction price3% of the financial subsidy, the manufacturer in the tender is limited to the highest price: Color TV 3500 yuan, refrigerator (including freezer) 2500 yuan, mobile 1000 yuan, washing machine 2000 yuan, wall-mounted air-conditioning 2500 yuan, floor air-conditioning 4000 yuan. However, the implementation of the maximum price limit policy, so that farmers ' choice is limited, to some extent, reduce the enthusiasm of farmers to buy. For example, in television, the current large-scale flat-panel TVs are more and more consumers welcome, but because the home appliances to the countryside, the color TV is limited to 3500 yuan, thus restricting the choice of farmers.　　And the new policy put forward "greatly improve the countryside home appliances products ceiling price, and further improve the rural household appliances products subsidy standards and methods", will undoubtedly break the original price restrictions, improve the quality of home appliances to the countryside products, so that farmers have more choice. In addition, because of regional factors, all over the level of economic development and consumption habits are uneven, local farmers on the needs of household appliances are very different, in this case, the new policy at the same time, "provinces (districts, municipalities) can be co-opted according to local actual 1 varieties into the subsidy range", which not only enriched the country's home appliances to the　　It will also focus more on diversity and flexibility everywhere. The National Securities Research Report believes that 2010 rural consumption potential will be further released, rural residents from the income point of view has been the formation of increased allocation and upgrading of the foundation.　　The implementation scope, mode, energy-saving tendency and time span of home appliance stimulating consumption policy in the 2010 will be further enlarged than that of 2009. Product supervision and after-sales service is still to be strengthened China Consumer Association recently released the "2009 home appliances to the countryside product use and after-sales service status survey Report", from the demand for home appliances products, rural consumers of televisions, refrigerators, washing machines demand relatively strong.　　Among the rural consumers who have bought products to the countryside, 35.6% of consumers have the willingness to buy two times. At the same time, Zhongxiaoxie also pointed out that the price is not low, the choice of less varieties, to receive subsidies is difficult to become a constraint on household appliances to rural households in the main factors.　　In addition to receive home appliances to the countryside product repair service consumer satisfaction is not very high, repair outlets far, accessories price and service personnel low quality is caused by consumers are not satisfied with the three reasons. In order to better meet the rural consumers of household appliances to the countryside products consumption and service needs, the Chinese Consumer Association for this proposal: one to strengthen the state three packs of three policies and enterprise commitment to home appliances to the Countryside product quality assurance, to eliminate consumers to buy products to worry about; second, to strengthen the promotion of home appliances Third, home appliances to the countryside enterprises to speed up the introduction of affordable, variety of household electrical appliances, to meet the needs of consumer products; the enterprises in the countryside should strengthen the service network and service ability construction to meet the demand of consumers; five to further increase subsidies, simplify subsidy procedures, so that home appliances to the countryside huimin policy to implement Six to increase energy-saving and environmental protection of household electrical appliances to promote the sustainable and healthy development of rural consumption.