Home Electric Dealer 020, it just looks beautiful.

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This year, the electricity business has set off a 020-mode boom. Whether it is lucky to survive the net or a lot of vertical electric dealers, can not wait to his face, flaunt their own model is O2O, for fear of being posted on the label inferior. 020 mode is also a lot of traditional home enterprises as a life-saving straw, thought to find the home of the success of electric Shock road. In particular, dual 11-day cat dedicated to home Enterprises opened 020 special, but also to many home enterprises a dose of cardiac tonic.

Home Electric Quotient 020, really will be the traditional household enterprise electric shock of life-saving straw? Not really. The ideal is very good, the reality is very bone feeling.

Traditional household enterprises to do 020, the following is a few to face.

The first hurdle is the monopoly of the Home store

At present, domestic store giants hand stores and passenger flow two core resources, household enterprises generally in a weak position. In the foreseeable years, the traditional home store for home brand control is still strong. Traditional home enterprises to do 020, an insurmountable gap is home store. But the traditional home store because grasps the monopoly resources, the general change enthusiasm is not high. A few net Home store brand although built the electric business platform, but lack of resources to integrate the courage and ability, basically is half-dead state.

Just a few days ago, domestic store giants have issued an internal ban, prohibited offline sales promotion of the two-day cat 11 promotional activities. Take the three measures of XX dragon as an example: it is strictly prohibited for any merchant to disseminate or promote other double activities in the store in any form, and to strictly investigate and punish the merchant to use the cat POS machine to do the sales on line;

The traditional home store giant's practice can be understood, this is in the store's façade, leather own life. Indulge this behavior, Day cat pay Treasure POS machine can bypass the store directly docking brand, resulting in the phenomenon of flying single, if all the transactions are unrelated to the store, it destroyed the traditional home store for the survival of the foundation. This is the traditional home store giants do not want to see.

The second hurdle is to open a separate shop how to protect passenger flow

Since can not bypass the home store, then do 020 can only open independent shop. can open a separate shop, how to protect the passenger flow? If you get it from the network, how much will the cost of traffic get? Now the main channel flow is basically the bat three big control, without its own hematopoietic function of the home electric dealer is simply unable to continue to support the huge flow costs. In the domestic electrical business to do a better job is Shang home with a new family network and the United States Lele Furniture Network, they are from the 09 low flow cost of the time to start, itself has a certain hematopoietic function, coupled with a large scale of financial strength to do support.

The third hurdle is how to balance the interest relationship with the Distributor

How to realize the symbiosis between the online shop and the traditional channel dealer is a difficult problem that every household enterprise needs to face together. and build their own electric business platform compared to borrow Li Tian Cat, Jingdong, such as the commercial platform of the shop appears more reliable. Similar to double tigers, Oren, family, Sui Bao, and buy, Trimebutine, Jalam and other household large sellers, the common practice are manufacturers to take out different styles of products directly to the shop, and the channel does not have a relationship. The more online trading, the more the impact on the offline dealer. 2012-year Double 11 total friends home sales breakthrough 100 million, squeezed into the day before the cat sales 3, but the outcome is to incur a large number of dealers leave.

Although similar to trimebutine such as home brands try to coexist with distributors, offering each sell a product online to the dealer a certain logistics subsidies and other models, but the general lack of power distributors. The root cause is that online sales of products generally low prices, deduction of logistics, labor, store rental costs, basically no amount of profit can be said. For household enterprises, on the one hand, take the traditional channel business, on the one hand to the traditional channel of life, the palms of the hands are meat, this need is not only the courage and determination, need more wisdom.

Recently rumored that the cat under pressure suspended payment treasure pos machine promotion, Cat love Honeycomb in the capital opened more than 2 years, still not out of the capital. Household industry water is too deep, sitting on the line of huge traffic on the day cat integration of the domestic resources are very difficult, let alone the traditional home brand? Home Electric Dealer 020, just look beautiful. But in any case, this year's double 11, with the help of pre-sale and 020, days before the sale of the cat several sellers will also be home tyrants.

Household industry is a large market can pry, the impact of the traditional household industry is the historical trend, more important than the exploration model is to grasp the trend, homeopathy.

"I am the Electric business veteran matador, micro-credit account: torero2013 Sina Weibo account: @ Electric business Veteran Matador"