Home Electric dealer is still a minority carnival

Changjiang Business News

Washington (Reporter Konghuihui Intern Xu Yufang) just past the "double 11" shopping Carnival, home building materials, the turnover of 1.2 billion yuan in the venue, which, the whole family of the flagship store the same day single shop turnover breakthrough billion, family home also exceeded 60 million yuan, this record let many businesses envy. In the cold winter, can the electricity merchant become the home industry savior?

"Although double a better sales than usual, but with online businesses still can not compare, especially in the soft outfit." "Europe and Asia Optical Valley store family home business," the "double 11" period, the store also played the fulfilment of cash return of the preferential activities, but the results are very little.

Golden Seahorse Home Online mall operation Director Ouyangpeng said, from the manufacturers, to dealers and stores, home industry is facing a general loss of the situation, to find new channels became the most urgent demand, "November golden Hippocampus online mall sales exceeded 1 million yuan, the growth rate of 25%-30%." "The potential huge market for E-commerce has become a new choice for many companies," Ouyangpeng said.

Shang home with general manager Li Jiacong also said that E-commerce as a non-traditional sales channel, is a new growth point of innovation and profitability of household enterprises. "In developed countries, household building materials consumption ratio accounted for nearly 20% of the share of electricity, in China only just started." ”

But the Trimebutine furniture Xu shop chief says, "Double 11" high sales is only a result of a marketing war, it is difficult to reverse the downturn in the market situation, "the more depressed the market, the more the business to pull the popularity, so the shop in the special holiday will introduce ultra-low prices of new items, new packages, is basically a loss to make a yell, Shop sales accounted for only about 10% of total sales. ”

Reporter found that from the "double 11" 1.2 billion sales of the composition, furniture, home textiles, lighting and other sales accounted for the bulk, and cabinets, ceramic ware, pipe ceiling and other building materials products flat.

"Online large transaction risk, product experience difficulty, as well as logistics distribution and later maintenance services, destined to home" electronic business "slow. "The industry said that at present, 75% of the furniture electricity quotient profit not exceeding 6%." The United States Lele Furniture Network has also said that the electricity quotient is not more than 5%, and the traditional channel difference is very large, "this" double 11 "sales is not expensive, but the network sales not only pay attention to the number, must interact with the entity shop, overcome experience problems, can be faster development. ”