Home Electric dealer or next net to buy gold

Our News (reporter Hu Xiaojing) days ago, 12 of the original home of the main OEM of OEMs (foundry production) Enterprises announced "off the appropriate", to invest Taobao, cat, such as online shopping platform to learn to do electric business.

Analysys International Deputy Zhang Ju analysis points out: In the United States, traditional enterprises are http://www.aliyun.com/zixun/aggregation/32448.html "> online retail market, home electronic commerce accounted for 19.8% And China's home E-commerce "cake" is expected to be big to 205 billion yuan by 2015, online shopping scale growth of 249%, net purchase rate will reach 17.5%. Home E-commerce, is expected to become apparel, 3C digital after the "next net to buy gold."

High prices, rising rents, raw materials prices, home shopping malls "empty", staff holiday, the boss run, inventory a large backlog ... China's domestic industry faces the "winter" has become a reality. Experts predict that the next period of time with the housing market regulation of the normal, household markets may shrink, home enterprises will face greater pressure. More and more traditional manufacturing enterprises, OEM Foundry Enterprises "NET" in order to break the ice.

According to statistics, 2012, Day Cat Home decoration category of turnover amounted to more than 34 billion yuan, the year-on-year increase of 300%. At present, in the day cat, Taobao platform, gathered a large number from Guangdong, Shandong, Shanghai, Zhejiang, Heilongjiang and other home furnishings gathered in the business, whether the big furniture or small lighting, or even to do hooks, shoes racks, hangers, can make their own "Amoy brand."

Lee, a senior expert at Ali Research Center, said that after the 2008 international financial crisis, a considerable number of foreign trade-oriented enterprises began to turn inside the package, but due to the general lack of domestic sales channels and brands, via electric business become the choice. However, the logistics distribution, the fight against fakes, the standard price and so on, in the future is still the traditional manufacturing enterprises "net" need to focus on the issue.