Home guest CEO internal Mail celebrates eight anniversary, first talk about intermediary partnership

January 11, 2015, the 8 anniversary of the establishment of a well-known real estate rental platform. The founder and CEO of Liang Weiping to all employees. In the mail, he spoke for the first time about changes in the partnership with the property intermediary industry.

In the first half of last year, the depressed property market and the dismal operation of the real estate agents "revolt". Many intermediaries have alliances, boycott the largest port merchants and SouFun, demand to reduce port costs, reduce the pressure of their own survival.
After the storm, the house has carried out a desperate reform, since the establishment of the intermediary to figure "no begging." And another boycott of the protagonist of the event, choose to "cultivate internal strength", adhere to product-driven, and actively repair the cooperative relationship with the intermediary industry, while optimizing the income structure, enhance the ability to resist risk. The mobile strategy, which is proud of the
tenants, has been advancing rapidly over the past year, with a maximum mobile share of 70%. The proportion of brokers using mobile apps has also increased dramatically, with social functions and the infiltration of the fan economy, making users more sticky. Brokers use the "mobile broker" APP, a 17-day deal to record 6 orders.
in the second half of last year, the tenants also with Vanke, Greentown and other leading rooms to the central Plains, Germany and other mainstream intermediaries frequent visits. Focus on the online platform of the tenants expect a combination of traditional industries, from both ends of the O2O, completely through the line online, for both buyers and sellers to provide more Internet solutions.
as Liang Weiping said in his internal mail, 2014 was a tough year, but it saw a broader picture of the industry's prospects and huge opportunities.
The following is the Liang Weiping internal letter Full text:
students,
from January 11, 2007 to today, the real estate Internet has been in this field for 8 years. This is the pride of all our guests!
Thanks to all the students, but also to all of us who have fought together with all of our guests, is our efforts and perseverance to make this industry has made great progress.
2007 When I founded the home, on the one hand, I hope that through the Internet for the common people to provide the best experience, on the other hand, we also hope that through the housing platform to standardize and upgrade the intermediary industry service level, the first vision has been basically achieved, And the second vision will be realized over the next few years, along with the move and the big data technology plus our efforts.
the past 2014 has been a very difficult year for the lodgers, and after 2014 years we have seen a broader prospect and a huge opportunity for the industry. 2014 years of the intermediary boycott has caused us a lot of pressure, for a year, the tenants adhere to the platform positioning, adhere to the mobile strategy, through the business and the efforts of the students in the backstage, to the end of our number of paid brokers back to the previous highest level. 2014, our new House income growth quickly, in the second-hand housing encountered difficulties, the rapid growth of new house business has given us greater confidence, so that the group's revenue structure has been optimized, in the future development of a greater ability to resist risk.
2014, real estate second-hand housing field surging, the intermediary industry's active change, new model start-up company's rise, search room encounter fourChu Song seeks to break through the line. Tenants in this year on the surface do not see too much action, and in fact we have made great achievements, second-hand housing return package, select the promotion of rapid growth of products, relational products have been completed planning, brokers use mobile app to improve significantly. The company's flat management and Tia have a great breakthrough. The most important thing is that through this year's groping we are clearer about the future development strategy of the tenant.
2015 and future years, we will adhere to the technology and product drivers, adhere to the mobile strategy, adhere to the "help people realize the dream of home" this vision. Through the housing platform, to provide people with efficient, professional, trustworthy property transaction services.
Looking forward to all the beginner, to practice our "ideals and passion, the user first, to help others succeed" corporate culture, our tomorrow will be better!
come on, settle down! The
also wishes all the guests in the New Year health, happiness, progress!
Mike
January 11, 2015