Home has shopping officially launched mobile phone client, officially into the field of electrical business

April 2013, the domestic leading home shopping entrepreneur has the official launch of the Android version and Apple version of the handset client, marking the home has a full foray into the mobile e-commerce field. Retail industry analysts said that China's TV shopping industry and e-commerce industry is synchronized growth, this is very different from foreign, so the development of TV shopping in the process of absorbing e-commerce experience, coupled with the SARFT to the shopping channel support, the domestic television shopping industry has a qualitative development, but in the field of mobile E-commerce , now no one dares to say that he has a seat.

Home has shopping intention to speed up the pace of mobile e-business

It is understood that the home has shopping now has a TV channel, online shopping malls, catalogs, and many other ways to shop, the introduction of mobile phone clients is also a recent period of time to adopt the strategy. The owner of the shop said that the mobile phone is the most interaction with consumers, the most frequent use of fragmented technology products, "mobile phones in the future is likely to become the fastest growing retail sales channels." ”

At the beginning of September, home shopping homeopathy launched mobile Client upgrade version, with the Beijing-east, Taobao and other old-style mobile phone clients, home shopping mobile phone clients more embodies the characteristics of TV shopping, users can watch the merchandise at any time live TV, other such as product introduction inquiries, TV listings preview, place orders, Query order status and other functions are also available.

"The use of mobile phone clients to order goods convenient and quick, but also coupons, points and other concessions, very popular with consumers." Our mobile phone client, although launched soon, but already has a large number of users. "Home has a shopping director told reporters." It is understood that the home has shopping mobile phone clients also added online message function, consumers can at any time through the mobile phone client interaction with other consumers.

Great potential for TV shopping

In fact, the domestic TV shopping has great development space, and its market is very broad. Data show that China's television shopping industry accounted for about 1% of the total retail sales of consumer goods, compared to the United States, South Korea, Japan and Taiwan, the television shopping industry sales in mainland China's potential sales should reach hundreds of billions of yuan.

This July, Alibaba officially released Ali Intelligent TV system, and joined hands with the number of Chinese media launched the system's first generation box products, began to dabble in the television shopping industry. Some media said the move by E-commerce giant Alibaba shows its "ambition" to slice the big cake of TV shopping, and points out that it will exert pressure on the "seniors" who have shopping and other TV shopping.

A supplier who has access to a few shopping channels, such as Alibaba, says that a giant such as Ali Baba is targeting TV shopping and can actually make the cake bigger, more public and more concerned, and that the industry will have more opportunities.