Home-made original online 7-year Super import products games scarce

This newspaper Shanghai, July 25 (Zhang He, Cao Lingjuan, Cheng Yuhui) reporter from the opening of the 25th of the China International Digital Interactive Entertainment exhibition learned: The first half of this year, China's PC games market real sales revenue of 23.55 billion yuan, an increase of 16.9%; domestic original online games occupy 71.6% Market share, for 7 consecutive years more than imported products. China's independent research and development of PC games overseas export sales of real income of 1.13 billion yuan. Sun Shoushan, deputy director of the General Administration of Press and publication, said that since 2012, China's online game industry development overall good, traditional online games revenue stability has increased, web games and mobile games marketing rapid growth. According to the Chinese Zhing Game Commission commissioned by the Professional institutions of Industry survey, the first 6 months of this year, China's PC games market real sales revenue of 23.55 billion yuan, an increase of 16.9%. Among them, the client net game revenue 19.73 billion yuan, an increase of 12.5%, the Web games revenue 3.82 billion yuan, growth 46.7%, mobile net revenue 1.26 billion yuan, increase 54.4%. It is noteworthy that the first half of this year, China's national original PC net revenue 16.86 billion yuan, accounting for the total market revenue of 71.6%, up nearly 10%. Domestic original online games has been more than 7 consecutive years of imports of products, occupy the dominant position of the market of China's online games. However, compared with the previous growth rate, the first half of this year, the actual sales income of China's online market is lower than the historical level. Domestic games are facing the product revenue and market consumption growth both slowed down pressure. To the client online, for example, the first half of 2012, China's client net users reached 120 million, an increase of 4.6%. Compared with a year-on-year growth rate of 27.8% in the first half of 2011, growth was only 1/6 per cent in 2011. At present, the client net sales revenue accounted for 79.4% of the total sales of China's online games, its growth slowed sharply to the Chinese online games market overall income has brought a great impact. By the end of June 2012, China's online games (including PCs and mobile phones) overall user size of more than 300 million people. But today, according to statistics published by the Telecommunications Authority of the Ministry of Industry and Information technology, the growth rate of Chinese online gaming users was only 2.1% in December 2011 to the end of June this year, lower than that of other Internet industries. Traditional game forms are thought to be losing their appeal to new game users. Although there are many different kinds of games published in the market, there are a lot of works, such as the same theme, single play, not rich variety, low technical content, and even imitate the phenomenon. In Sun Shoushan view, the National games industry innovation capacity of the crisis has been imminent. At present in China's national original network game lineup, rare can be the core value, excellent culture, national characteristics, unique plot and the top technology into one, long life cycle, applause and draw the masterpiece masterpiece. At the same time, competition with international peers, China's online games industry is still in a weak position, has not formed a strongInternational influential and Competitive enterprise group, work group and core Technology group. According to the introduction, the general Administration of Press and publication will expedite the revision and promulgation of the "Network Publishing Service Management Regulations", and on this basis, as soon as possible "network game examination and approval management rules", improve the efficiency of network game approval, standardize the network game publishing operation Order, for enterprises to improve their independent innovation ability, creative publishing more Sun Shoushan said that the press and publication administration will continue to give "green channel" treatment to the works of the national original, content quality, high-grade, technology unique masterpiece and operation norms, high social reputation, content control ability of outstanding enterprises. Department intends to meet the requirements of the outstanding "national Online Games Publishing project" to be included in the "News and publication Reform and Development Project Library" in order to seek central and local financial and supporting policy support.