Home massage Heat continues, "Massage lion" to obtain investment into Ningbo and other cities

Although the number of new teams in the industry is growing, the trend of competition is becoming more and more obvious, but the industry's overall interest in the capital is still not reduced, the financing news frequently burst out. The "Massage Lion" to obtain financing information, promote the development of the industry at the same time undoubtedly to peer competitors sounded the alarm.

The door massage heat does not reduce! "Massage Lion" received millions of angel investment!

Billion European net exclusive news, Hangzhou door-to-door massage O2O entrepreneurial enterprise "massage Lion" to get Angel Bay millions of Yuan Angel investment. According to its founder Chen revealed that the financing has been fully accounted for, the funds will be mainly used for team building and later market expansion, is expected to start in early May 2015, Ningbo, Shanghai, Nanjing and other cities.

Billion European network to understand the massage lion under the Network Technology Co., Ltd. Hangzhou, founded in 2014, founder Chen. "Massage Lion" is the key project in Zhejiang Province, the first of the Dream small town Golden Key winners, the project in early March to start internal testing, March 20 officially external online. At present, massage lions mainly serve Hangzhou users, its platform officially signed to join the technician in 30. In addition, according to Chen revealed that the Ningbo market is in the tight preparation.

"Massage Lion" pay attention to customer service experience, inspirational to do massage industry "seabed fishing." In strategy, "Massage Lion" is different from peers, using the "rural siege of the city" strategy, first attack the second-tier cities, temporarily abandoned north wide deep play. Chen said that the general door-to-door massage entrepreneurial enterprises will first choose to go northward, based on the large customer base, large demand, logistics convenience and other factors. But in fact, the massage field consumption in the second-tier city is higher than the first-tier city, relative to the low cost of management, traffic costs low, technicians for commission expectations are relatively low. In addition, from the overall industry, "massage lions" started late, choose from the second-tier city layout, the future through the share of the reverse siege of a first-tier city, may be a good strategy.

Investor sees "massage Lion", founder + O2O + Project

"Massage Lion" investor Angel Bay CEO Pang Xiaowei told billion European network reporter, decided to invest in "Massage Lion" project before and after only spent 5 days, the reason is optimistic about "massage lions" there are three main reasons:

First, the founder and entrepreneurial team of the quality and ability, CEO Chen led the team has a wealth of marketing experience and solid service management skills;

The second is the prospect of the category O2O, 1.0 platform such as Taobao merchants from the store rent liberated, then massage lions such as the 2.0 platform is the next layer of technicians from the store rental and business double liberated, this brings economic and social benefits will be very large;

Third, the project itself, now the social cervical vertebra problem patients showed a straight upward trend, and the target population more and more younger, massage physiotherapy market is an imaginative space market.

The founder's view on the current market of home massage competition

For the current large hot home massage O2O industry, Chen said: The current industry from the overall view is still in the early days, mainly from three aspects to reflect:

Platform size. At present, the relatively mature enterprises in the field of massage, the number of technicians in less than 100, for the market demand;

Second, the consumption habits. Customer change is in the initial stage, the conversion rate under the line is estimated to be less than 5%, the new scene of the development of a small capacity;

Third, the industry brand. At present, the traditional door-to-door massage industry is mainly in urban sex brand and uneven, although many but have a professional quality and management of the better is actually very few.

Chen believes that for the present, door-to-door massage in the field of entrepreneurial enterprises more the better, because only people together to educate the market can be faster to promote the market. Of course, with the development of the industry will have a process of the fittest, it is expected that the second half of 2015 home massage market should enter a frenzy and the fittest stage, but now talk about competition is also premature.

Billion European network has also recently reported a number of door-to-door massage O2O venture capital financing news, like comfortable bar, Kung Fu Bear, point hand and from the door-to-door foot therapy cut to the door, vitality Frog and so on. Although the number of new teams in the industry is growing, the trend of competition is more and more obvious, but the industry as a whole is still the heat of the capital concern, financing news frequently burst. The "Massage Lion" to obtain financing information, promote the development of the industry at the same time undoubtedly to peer competitors sounded the alarm. On the field of door-to-door massage O2O follow-up, billion-European network will continue to pay attention.