Home Store fake single flood consumers need to be cautious

A three-day promotional cycle can create more than 10 times times the usual sales performance, really so tempting "hot"? According to the insider said, all stores and merchants share the promotion, those astronomical sales figures will inevitably be some simply did not enter the distribution channels of the "fake single" water injection. Some merchants to the home store play "Hide and Seek", with a "false single" fake real signature, will be paid to store the whole paragraph of a knot period, and thus cheated far higher than the sale of the site charge of the return point of management fees.　　The rental income of the store to subsidize consumers, the money quietly into the merchant's purse, which makes the promotion of one after another into an embarrassing situation: do not promote, is dead;　　Return point temptation to produce "fake single" overflow store and merchants Common promotion, the intention in mutual let pull sales, the result is no increase in sales, the store has become a sucker. There is no sales without promotion, and sales are multiplied. In the home building materials market so rely on promotional sales, the big home stores are doing their best to formulate the most favorable promotional program, even in the off-season of June or July, many stores in Beijing still played a very attractive discount. In the round after another round of fiery promotional campaign, home Store News, "Day sales 7 million or 8 million, better than the holiday sale", "a three-day promotional cycle, furniture, ceramic pavilion sold more than 50 million yuan, than the general holiday turned more than 10 times times!"　　"Such news abound. The promotion of each home brand is always very thin, suddenly make a 70 percent, 50 percent, will certainly lose children, backed by a good shade of trees.　　Deep pockets of the stores are often combined with a discount, let some of the two sides jointly bear. "Good store, good location, 50 percent of the general business since the sale of 30%, store subsidy 20%, 70 percent sales when the brand from pay 20%, store subsidy 10%; sometimes 85 percent sales, the brand to bear their own 10%, store subsidy 5%." A ceramic distributor disclosed to the reporter the profit distribution of the joint promotion between the merchant and the store.　　Because the store has a lot of rebate subsidies, to some businesses to create a "fake list" provides the opportunity to "water" promotional data. "Each promotion, it is tantamount to a number of unruly merchants to send money, we seriously do business people will suffer." East Willy Wood Door general manager Zhangliang complained to reporters. It is said that some merchants for the sale of the sales organization of the research is very well, specialize in the loophole, the store as a bank to save money, a knot period, after a very substantial "interest". Take 70 percent sales for example, the brand undertakes 20%, the store subsidy 10%, a original price 10,000 yuan's list, the brand merchant oneself to dig 7000 yuan to buy, after a settlement cycle is over, the store will not only return the 7000 yuan to the brand merchant, simultaneously also will return to the brand merchant 1000 yuan the return point subsidy. Some shops sell a sales cycle of hundreds of single is not a problem, if there are 100 false orders, you can profit from the return point of the store 100,000 Yuan, deducting the 1% of the management fee of the store, which is the same as the home, can also make the one-month rental return.　　It is no wonder that each promotional signing volume will be an astonishing explosion, which, in the end, how much is really let consumers, how many businesses in the "fool" store cheat high return point? The low cost of fraud to promote the "fake single" Rampage is used to guide the consumption of sales rankings, because some businesses criticize then "fake list" become less credible. But most consumers do not know, still netizens, the trust of money dedicated to individual counterfeiters.　　The reason for the "fake single" rampage is that the cost of forgery is too low compared to the gain. Home sales are generally signed when the first deposit, the balance of delivery payment. Although the store unified cashier, but is often a deposit, the balance is the brand delivery by the installation of their own collection. When sales are counted, they are calculated on the basis of the contract amount. According to the usual, the deposit should be 20% of the contract amount, but the salesman in order to obtain orders, sometimes the customer said not to bring so much money, symbolic to pay a one hundred or two hundred yuan, also can sign a bill. For the transfer order "fake", there is no loss to the brand, even if some stores charge management fees, in the shop or that store have to hand in. The real cost of "fake single" is the management fee of the store, deposit is only the store collection, the end of the management fee is to return to the merchant, the order is really carried out, the store need not ask, and management fees are usually in accordance with the contract amount of 1%-2%, 10,000 yuan orders but to pay 100-200 yuan,　　If you can attract more people to sign through the sales rankings, the money will be negligible. Individual unified cashier and charge management fee of the store even indulge the brand "fake", in order to charge more management fees. Some stores in accordance with the minimum sales charge management fees, not up to this amount will be charged for management fees. In this way, it is better to pass the "false single" to complete the required amount, but also to win a good ranking, can be said to kill the birds.　　In addition, some stores to implement the lowest elimination system, some brands in order to not because of sales too low to be eliminated, the use of "fake single" to improve performance, many brands follow suit, "Fake single" has become a bit flooded. Industry experts remind consumers to buy products or to learn more about the strength of the selected brand and Word-of-mouth, the sale of sales rankings can only do a reference, can not be around it. Otherwise, deceived, not wronged!