1. Homepage title tags to write with the entire site content has a good relationship, in line with the main content of the whole station, if the association is not good, resulting in rankings can not improve, but also a waste of the title role.
2. Keyword heat measurement, the use of hot keyword words is difficult to do ranking, no rankings, the flow of natural relatively few, then use the less popular keywords, although the ranking is good to do, but bring the flow is very small, meaning is not big, so, keyword heat measurement is difficult to grasp, this needs according to the site itself, Reasonable choice of human resources.
3. Home title tags to be written in accordance with user search habits, from the user point of view, consider how users search, such as the "home" such words in the title, so there is no meaning, there will be the Web site in the title, in fact, users will not search the Web site, this title clearly wasted resources.
4. Home Title tags written word of the best control in 61 characters, the general search engine (Baidu) can show about the first 60 characters, so the key keywords placed in the first 60 characters, but recently, Baidu search appeared in front of the phenomenon of ellipsis, Perhaps the search engine is expanding the number of titles, but there is no official view of the phenomenon.
5. Home Title Tag Writing requirements do not repeat the keyword, the key words only need to write once on it, search engines will not because you repeat the keyword and improve your complete rankings, but such repeated keywords will cause optimization, keyword piling problems, the weight of the site, ranking has side effects.
6. Punctuation marks, we try not to use special symbols, unless the call language, the recommended use of English symbols: underline or "-" symbol.
7. Home Title Tag writing is the best word coherence, fluent, this is the need for language organizational ability, but as long as the written good, will play a very good effect, to the user professional, natural goodwill.
8. Key words can be arranged to form other keywords, to optimize the results of more keywords at the same time. such as: Home title is: "Shanghai office Decoration _ Shanghai Office Decoration _ Shanghai Decoration Design Company", then, can optimize the key words are: Shanghai decoration design, Shanghai Decoration Design company, Office decoration, Office decoration design, office decoration, Office decoration design, office decoration design, Office decoration Company, Office decoration company, office design, office design company, Office decoration company, Shanghai office decoration, Shanghai Office decoration, Shanghai Office decoration, Shanghai Office Decoration design, Shanghai office decoration Design and so on.
9. Highlight the brand, such as the title is: "China sweater Mechanical Engineering Mall _ China's largest wool, sweaters, weaving machinery, sweater raw materials trading platform" such a title is very domineering, both prominent site positioning, but also let users generate the initial trust, at the same time, to give customers the goodwill of the brand, which is the style of the website, the brand of the website, The height of the website!
Summary: Title writing is the most important SEO step, a reasonable title can let search engines have a clear understanding of your site, to improve the site rankings, the weight of the site is of great significance. Rankings and weights not only rely on the title tag of the site, but writing title tags can make your optimization more effective. http://www.021office.cn stationmaster Original, reprint please specify.
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