Home: Using mobile Internet technology to detonate real estate change

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Using Internet technology to subvert the traditional industry of real estate, this seed has been planted. From the beginning of last year, the real estate industry has undergone drastic changes in the past, the previous four to the heavy Jack has not worked, and would like to bid to buy land without strong financial support is not a chance, at the same time, with the national Real estate policy tightening, consumer housing is rational, investment in the housing boom The real estate industry will be eliminated by the times if it does not innovate itself.

The following excerpt from the real estate site tenants of the boss to employees of the new Year message, there are a lot of ideas quite agree, for many are changing in front of the real estate enterprises will help, take out to share!

Before the advent of the Internet, the evolution of businesses and economies from formation to maturity to decline took decades, even centuries, while in the Internet, change was done between Shing. From portals to mobile internet, the vertical field is now seen as the culmination of the next 5-10 years. We see the focus of classified information on 58 of the same city and focus on tourist search where to go on the list.

In the vertical field there are three areas that are most promising, real estate, automobiles, and tourism. In the tourism market, where to go is from a single information search platform to the service provider transformation, Ctrip also through a series of acquisitions to expand the business to many areas, in the automotive sector, auto and so on to carry out the electronic business of the attempt and exploration, and turn it into a routine. And we will shoulder a major mission-to use the Internet to innovate in the life of the most complex, most valuable, the most profound meaning of a commodity service-house.

It is not only one of the core companies in this vertical field, but also mobile, large data, cloud computing, O2O, all these hot words are closely related to us and are our innate genes. So, the next great story about the Internet will happen to us--changing traditional industries with mobile internet technology

Although SouFun has been listed in the vertical field of real estate, its business model and product form is still the traditional 1.0 mode, which is an opportunity for the Web site of the tenant such as the mobile Internet technology to change the real estate industry.

I firmly believe that this era is driven by technology and business models, and of course the most important thing is to be driven by people. After 2000 there were no companies in the field of real estate that could survive more than seven years. Why do we have this ability? Because there are a group of people who deserve pride and respect. In the 2014, we adopted a TIA project, which is a mechanism for quick implementation of specific goals by team leader and professional staff.

The essence of this system is flat management, "let the people who hear the guns call fire", let the company appear more boss thinking and leader thinking people. The flat and efficient operation is also based on our belief that good people themselves have a strong driving force and self-management ability, which is also the largest investment in people.

The world is flat, mobile Internet is a truly central to the network world, when Apple put the IOS7 icons are flat, when Zhangxiaolong said that micro-letter will never have an application store, when Yunjie said to turn Haier into 2000 small businesses, you can feel this trend.

Using multidimensional thinking to change the world of Internet products, with an example, if the three-dimensional thinking of traffic, three-dimensional traffic blueprint came out. Inner ring elevated and north-south elevated, overpass and so on, composed of bridges, roads, elevated cross road network. Previously, people thought only on the plane, or widened the road, or lengthened the road.

With three-dimensional thinking, there will be the wisdom of creation and discovery, and you can create the world like an artist and a scientist. On the Internet, whether it is content, classification, link, time or cloud dimensions, just "data" of the string through, then in all directions, up and down penetration.

The essence of Internet products is service, is through some form of bridges and windows to the service to the user, because the user's needs constantly changing, the product will be adjusted at any time. Therefore, the Internet products need continuous operation, continuous grinding. If you have mastered the rules of Internet products, as long as the target users of the demand point, at the same time in product development, the use of "small steps run, step-by-step, trial and error, rapid iteration" of the idea, I think there may be more than large companies.

Some people say that micro-letter hit Ali is three-dimensional playing two-dimensional, micro-trust is mobile and social, then the property depends on what? Big Data! Only it can be more accurate, faster and easier to build relationships between the house and people!

Home in 2009 began to do new house, after the new House division of all the students ' efforts, 2013 slowly found the feeling, so we now have the right to say, we have learned how the future in the new house market to achieve a different position, to achieve differentiation. And, began to gradually get the recognition and pursuit of developers.

Our ultimate goal is to make the online purchase become possible, the construction of home purchase closed loop, to create a one-stop habitat service chain. One-stop habitat service includes full service and lifecycle services, full service is including looking for rooms, housing, transactions, loans and other services, that is, the whole track of a single transaction; Life cycle Service is on this platform to find rooms, rent, buy houses, sell houses, and even enjoy different companies and institutions to provide decoration, Loans and loan repayment services. Our idea is to use the lightest application to solve the heaviest problem, let the real estate line under the speed of integration.

Mobile Internet to the property industry attributes are: mobility, shooting function, geographical location, interactive real-time communication, large data, O2O, the future of real estate trading chain will be through, the industry series up, real transactions, the price is transparent, to achieve a one-stop habitat service.

The arrival of the mobile era for some people is good, for some people is bad, those who use information asymmetry to make money opportunities will be fewer and less, traditional enterprises do not like boiled frogs as slowly die, but to brave out of the greenhouse to meet the change of the cold wind! Because time is really not much!