Honey Amoy Supply Chain dead hole: Some users care about overseas shipments

Abstract: "Editor's note" Supply chain does not seem to keep up with the biggest death hole of the import electric dealer. Every big promotion must be out of stock, how to break? A few days ago, billion bang power network and Honey Amoy CEO Xia Wenbin around the import of electricity supply chain, price war, development model and so on a depth

The "Editor's note" supply chain seems to have been the biggest death hole for the imported electric dealer. Every big promotion must be out of stock, how to break?

A few days ago, billion bang power network and Honey Amoy CEO Xia Wenbin around the import of electricity supply chain, price war, development model and other issues have a deep dialogue.

In Xia Wenbin's view, the future of the import of electricity and domestic electricity dealers no substantive differences, the concept of the world store, rather than in the promotion of oversold Yahuo, as a shortage of supplies. In fact, really care about whether the overseas shipments of users is only part of, as long as the guarantee of authentic, the user's knowledge of the import of electricity will slowly change to the new international thinking.

Billion power network: In the past two years the import of electricity is very fire, often appear "in short supply" phenomenon, especially in the big promotion, therefore, the supply chain has become one of the most concerned issues. What do you think of the problems that the supply chain of the import electricity industry can't keep up with?

Xia Wenbin: The entire industry's supply chain system is indeed to be optimized, but this requires a process, we may not be able to solve the problem, there will be insufficient estimates, but we will do our best. In 2015, the development of the supply chain system is the key to the honey Amoy to catch a thing, we will go to cultivate supply chain, support all types of suppliers, and slowly expand supply.

I think it's not scary when demand is soaring and your goods are not enough. The most terrible like the double one, the supplier gave you 100 million of the goods, but you finally sold only 50 million. Selling does not matter, but do not sell less, because the rest of the goods are nowhere to sell, can only be put to the goods will be dumped.

In fact, for us, we can more open to the issue of sourcing, for example, we sell Germany imported baby safety seats from the domestic general agency to take the goods. Whether from the foreign agents to take the goods, or from the domestic agents to take the goods, as long as can guarantee authentic, we can absorb in.

In fact, only a few users will be concerned that this is not from overseas, and I believe that this part of the user will slowly change to new international thinking. In the final analysis, the importer is also the electric dealer, that is to say, the future of the import of electricity and domestic electricity dealers are no different, just sell imports.

Billion Power network: Although the import of electric power is still in the early stage of development, but 2014 suddenly fire up, you will feel that there is a "false"?

Xia Wenbin: "Virtual" or some, after all, the development of the import electricity business also needs a process, at least 3-5 years, it is impossible to do a good degree. Honey Amoy All the things and now all the results are already the way of the Great Leap Forward, has put all our energy into the, but it is difficult to do very well at once.

There are two main factors: first, the size of the import power is still very small, still in the stage of laying the groundwork, Honey Amoy is the same; second, the current policy is not clear, will limit you to do a lot of things, and insurmountable.

However, we can measure the growth, that is, to see what we are doing more than the original, as long as there is growth that is not virtual. For example, a start-up platform, even at 20%, 30% of the speed of growth is also a good phenomenon, and a mature platform only these incremental words is going down.

Billion power network: What do you think the real outbreak of the import electricity industry will appear in?

Xia Wenbin: Laying the groundwork may take three to four years time, such as the policy of the access to open, free trade more smooth, more stable supply chain, logistics experience better, it might usher in a breakout period.

Billion power network: The transition of capital to this industry attention will not bring you trouble? Will it upset your original pace?

Xia Wenbin: I think capital is a driving force in this industry, and it's not going to depress you, it's pushing you to innovate. It all depends on your ability to control the company. For example, many of the things we do now are more about letting capital see our growth.

Of course, capital will tell you that when you grow to a certain stage, you need to be faster to justify your business development. But it is still patient, because the return that it wants is not half-way. As long as you can follow your own steps to do, investors will not give you a lot of pressure, but you must not fall.

Billion power network: How do you view the issue of price war of import electricity dealer?

Xia Wenbin: The price war certainly will have, but is not serious at present, the premature price war will destroy the entire industry the price system, after all, the import electricity trader is still in the early stage. For the honey Amoy, we may use the red envelope live subsidy way to make the goods more affordable, instead of directly to the lowest price to the whole net, another is to open up some other people do not have new category, so there is no price comparison.

Billion power network: In the rapid development of the industry, there will certainly be a group of players down, there will be a new up, you think what kind of development model or what kind of enterprise is more hopeful to live to the last?

Xia Wenbin: I think the proprietary mode will always occupy a world. The original honey Amoy do not do platform, is because the development of the platform will be limited by the ability of businesses. For us, do not need to account for how much market share, not 80%, also do not 70%,20% is enough. From the domestic electricity quotient pattern, the day cat, Taobao share again big, Jing Dong still has own share, gathers the United States also to have. Therefore, I think there must be some self-employed pits.

Billion power network: If the domestic large platform to do the import of electricity, such as the Cat, Jingdong, Suning, Shop No. 1th, you will not have a sense of fear?

Xia Wenbin: Big companies do have more solid foundation than those of us, but this is an asymmetric information environment, in contrast, we will be more open, can be more prominent in many links.

Of course, we can not guarantee that the development to the back not to be defeated by them. This is an example of a lot of startups that start a fire and end up being put out. I can only say that at this stage, we can make the vertical industry overseas shopping deeper, give users more trust, otherwise the user will eventually return to the big platform.

Billion power network: In accordance with their own pace of development in the process, the biggest difficulty is what?

Xia Wenbin: The level of service is the most obvious one. The development speed is fast, the user grows quickly, but the service needs the time to cultivate, the team training also needs the time, the speed cannot keep up.

Another point is that you are running forward, others are chasing, you can not rest. Because to do electricity business is always toss, today toss over, tomorrow will continue to toss, can't stop. And I was afraid to stop halfway. So now we're trying to think about some disruptive ways that are different from other electric-business platforms, hoping to find shortcuts through innovation.