Honey Bud Baby is it trustworthy? Margeroland cart incident triggers fake crisis

Introduction: Import Special selling mother and infant electric business honey Bud Baby recently exploded its sales of Maclaren Quest child trolleys for fakes, the official propaganda commitment of "only from the brand side, the general agent, the country of Origin direct procurement" There are questions, once the "honey powder" mothers are angry and helpless. is Honey bud as trustworthy as it claims to be?

Margeroland cart incident triggers fake crisis

Recently Honey Bud Baby on the line to sell a batch of Maclaren Quest Children's trolleys, a consumer after the purchase through the Maclaren Margeroland official micro-blog Inspection cart vin when the VIN code was told not to buy the cart for fakes.

August 19, Maclaren Margeroland official micro-blog issued a statement said, Honey Bud baby sales Maclaren Margeroland Baby stroller are fakes, never in any way sold any products to Honey Bud Baby, Also not authorized to Honey Bud Baby and its company Beijing Flower Wang Online Trading Co., Ltd. and Honey Bud baby cooperation Dealers "Tianjin Vichida Trade Co., Ltd.". In the honey Bud baby consumers caused a stir.

Then, honey Bud Baby official response said, and dealers, "Tianjin Vichida Trade Co., Ltd." verified indeed for authentic, Vichida explained that Maclaren Margeroland Blue V for other dealers registered, VIN code test results are not real. At the same time, Honey Bud baby will recall the trolley and sent to Maclaren Hong Kong Company for inspection, in the near future published inspection results.

But some consumers contacted Maclaren Margeroland Hong Kong company Facebook to check honey Bud Baby announced the Tianjin Vichida Trade Co., Ltd. Maclaren authorization, was informed as a fake authorization.

Today (August 23) Morning Honey Bud Baby for the Margeroland cart incident for the third time, in the statement, Honey Bud Baby admitted that the previous sale of Margeroland carts for illegal shipments. Honey Bud Baby said by the supplier of Tianjin Vichida Trading Co., Ltd. cheated by its investigation sales of carts for the factory illegal shipments, and forged the factory license. Honey Bud Baby will be the purchase of the trolley 66 of the consumption and compensation at the same time the gift of authentic vehicles.

Honey Bud Baby's predecessor is a four crown Taobao shop, founded in 2011 by Liu in Beijing, in doing Taobao shop Honey Bud Baby accumulated a lot of loyal mother users. Honey Bud Baby site on the March 6 this year on the line, positioning for the import of Mother and infant brand special sale. Online month turnover on the breakthrough of 10 million, there are about 100,000 honey powder mother, customer unit price of about 400 yuan, monthly repurchase rate in 45%. July this year just won the Sequoia Capital, the money and the perilous venture huaxing Hua Xing with the investment of the 20 million U.S. dollar B-round financing.

Honey Bud Baby Site Commitment "100% genuine protection", "only from the brand side, the general agent, the country of Origin direct procurement", so many mothers are favored by users. Maclaren Trolley incident, consumers began to honey Bud Baby's procurement channels, whether the product is genuine suspicion. Phoenix technology After investigation found that honey Bud Baby promised "only from the brand side, the general agent, the country of Origin direct procurement" there are questions.

Margeroland cart incident Exposed Honey Bud baby for the Procurement channel control LAX, did not verify the supplier's qualifications. is not like its propaganda "only from the brand side, the general agent, the country of Origin direct procurement", "supply chain management rigorous."

and Margeroland cart incident Honey Bud Baby's procurement channel problem is not a case.

Before Honey Bud Baby had sold Britax safety seat, yesterday afternoon Phoenix technology call Britax safety seat in China, the general agent of Ningbo EF Company, the company's relevant responsible for denying Honey Bud Baby and its company "Beijing Hua Wang Online Trading Co., Ltd." for its authorized dealers, But the owner also said it was unable to confirm whether Honey Bud Baby and Jingwang online are cooperating with their distributors. Subsequently, Phoenix technology linked to the Ningbo EF Company Factory-related sales staff, the person in charge also denied that the factory has direct supply to honey Bud Baby and its company, and he said Britax security seat implementation is the whole channel unified pricing, "Super Hundred King" product pricing 2080 yuan, and Honey Bud Baby in June this year launched the special sale of the product for 1880 Yuan, the price is low. If a dealer has low price for its supply, will cancel the dealer qualification.

This morning honey Bud Baby also for Britax security seats did not receive the China General agent authorized to respond. The statement said that at the end of December last year, the Poying company network channel contract signing period, the EF company under the arrangement and distributor channel cooperation, due to the supply of tension by the EF company's multi-channel to its supply.

Then Honey Bud Baby in the microblogging response to consumer questions, said that all goods are from the general agent, with Chinese instructions and warranty card can be sold warranty and after-sale. And the Ningbo EF Company's relevant responsible person and the factory sales personnel all to Phoenix science and Technology said, only Britax security seats purchased from authorized dealers can enjoy warranty and after-sale, Honey Bud Baby sales of products may be in the warranty and after the sale of obstacles, need to go through Honey Bud Baby find authorized dealers.

Through the traceability of Margeroland carts and Britax safety seat suppliers, Honey Bud baby is not as advertised as its "only from the brand, the general Agent direct procurement." And many mothers choose Honey Bud Baby is out of the trust of its procurement channels, Margeroland cart incident touched the honey Bud Baby mother consumer sensitive nerves, they can not help but doubt that in addition to these supplies, those who give children to eat goods procurement channel is also so can not afford to test?

Phoenix technology to join the mother of consumers spontaneously group QQ group, from yesterday morning to 23rd, the number of people in the midday group is constantly increasing, and every mother is asking "I am in the honey Bud baby Buy is not a fake?" A mother started through the appearance, color and other ways to try to test the authenticity, but this contrast with subjective color, lack of objective, effective testing, can not verify whether the fake. These mothers are angry and helpless, there is a mother of remorse, because they covet cheap, to the children eat these do not know the true and false milk powder, complementary food "eager to fan their own slap."

How does honey bud baby get the favor of mother consumer and investor?

In various publicity and news interviews, Honey Bud Baby has always stressed that it is "the earliest popularization of the concept of the original Kao diapers genuine licensed business, has openly shared the procurement channels, micro-blog live and the brand side of the contract process," CEO Liu is "on the domestic network of the introduction of Kao diapers licensed first person." The Licensed Kao diaper has brought the first faithful user to Honey Bud baby.

Does Honey Bud's flagship Kao diaper be as trustworthy as it advertised?

"Sea-hand" Kao diapers in doubt

Honey Bud Baby on sale of diapers in addition to domestic licensed authentic, there is a large part of honey Bud baby propaganda "one hand sea", the source for honey Bud baby propaganda in the "Country of Origin direct procurement." Honey Bud Baby What about the "open sharing of procurement channels, micro-blogging and brand-side contract processes"?

Phoenix technology through the Liu and Honey Bud Baby's official micro Bo found that this July, Honey Bud Baby CEO Liu and Honey Bud Baby official micro-blog show, Liu to Japan met with Kao, Japan's senior Qi Shan.

July 10, Liu wrote in his microblog, "Kao's top executives are encouraging export sales in general, Merries diapers account for only 10% of the Kao group's overall sales," Mr. Sashan said, hoping that honey Bud would introduce more of the Kao group's brand to Chinese families. In the case of diapers, Kao put into production a new plant this year, and will increase production lines to ensure supply in four quarters.

And according to the Honey Bud baby official Weibo on the day of the Micro-blog show, and Liu meeting with the Japanese Kao Co., Ltd. 's senior Qi Shan.

Liu and Honey Bud Baby screenshot

Liu and Honey Bud Baby screenshot

Phoenix technology through the search of Japanese web page found that honey Bud baby claimed by the Japanese Kao, the high level of Qi Mountain, has resigned in 2003, Japan Kao Co., Ltd., and in the same year opened its own Qi Shan marketing office.

Retrieve screenshots

Xiongben was born in 1949. Joined the Social Research Institute in 1973. 1979 entered the investigation Department of Kao Corporation. 1989 as the central Hot and cold business production manager. 1991 Sales Department, Kyushu and Hanti marketing minister. 1996 Cosmetics Sales, Tokyo 4th District. 1998 Kao Sales, Circulation Development Department of the Minister. 2000 Minister of Investigation. Retired from Kao Corporation in 2003. 2003, Qi Shan Marketing Office was established.

The network retrieved the information of the Qi-shan-Fu of the 2003, then 2003 so far, whether or not Qi-shan-fu has been a senior Japanese Kao Co., Ltd.? Phoenix technology through further search found that the Japanese Institute of Technology and Information in July 2013 launched a teaching marketing planning related to the collection of publications, The author is a university scholar as well as the enterprise marketing personage, among them is the Qi Shan heir, its company is "the マーケティング オフィス Mountain", namely its Qi Shan Marketing office which established in 2003.

According to the Phoenix Science and Technology investigation, at least until July 31, 2013, he did not take the position of Kao, Japan. Honey Bud Baby CEO of Liu to Japan to meet the "Kao top" why the person? Liu Weibo's reference to the "high level of Kao's overall very encouraging export sales" is it true?

It is understood that in 2003 Kao established Kao (Shanghai) Product Services Co., Ltd. in Shanghai, which is responsible for the marketing and sales of Kao products in the Chinese area. 2012 Kao (HEFEI) Co., Ltd. was officially completed and put into operation, the first phase of the baby diaper production line. It is hard to imagine that "Kao senior" would say "very encouraging export sales" in the case of a wholly owned subsidiary and Diaper production line in China.

And Japan's production of Kao diapers is popular with consumers, often "a pants difficult", precisely because the Japanese Kao restrictions on Japanese domestic diapers export, some Japanese supermarkets, drug stores, Amazon and other restrictions on the use of diapers to buy measures. So how did Honey Bud's "sea-hand" kao diaper come from?

According to the Honey Bud Baby "sea-hand" Kao Diaper product page introduction, "Honey Bud Baby to Japan to find and organize the Kao sourcing, from the Japanese large distributors directly buy."

Phoenix technology to familiar with the Japanese purchase of the industry to understand that the Japanese Kao does not allow dealers will supply Japan's domestic diapers exported to China, once found will be canceled dealer qualification. At present, the Japanese purchase of Kao diapers in the market are basically from the Japanese students, such as from the supermarket to send back home. At the same time, some supermarkets do secretly supply some of the goods to Chinese buyers, but a limited number of large quantities of supply will be Japan Kao found to eliminate the dealer qualification.

Honey Bud Baby website shows that by the time of the Phoenix Technology (August 23) "Hand sea" Kao diapers each product sales volume of more than 76,000, and Honey Bud Baby website on March 6, 2014, which means that in the 5 months from now, Honey Bud Baby every month has more than 10,000 pieces of supply.

Even if these Kao diapers are honey Bud baby from the Japanese distributor to obtain sourcing, honey Bud Baby on the page propaganda "from the container transport to Tianjin port, according to general trade goods normal Customs declaration, a full set of commodity inspection, pay value-added tax and tariffs" also have doubts.

According to the provisions of the State, the minimum sales packaging for imported disposable sanitary articles shall be marked with the necessary Chinese information such as product name, production unit or import agent, production date, production batch number and shelf life period. The disposable sanitary products inspected by the inspection and Quarantine department will be labeled with Chinese. The imported goods cannot be sold on the market without Chinese labels.

But according to a number of consumers who bought Kao's diapers in the Honey bud, they received no Chinese label on the Kao diapers they were receiving. Phoenix Technology Browse Honey Bud Baby on the Kao "one-Sea" diaper sun found that the consumer of the paper diaper packaging does not really have Chinese labels.

Honey Bud Baby On the consumer sunshine list

A consumer to Phoenix technology revealed that before someone questioned the honey bud of the Kao "hand sea" diapers why there is no Chinese label, Honey Bud Baby to give the explanation is that the goods are from the Customs to the warehouse sticker, in order to let mother early received goods part of the goods did not have time to sign. In this regard, Phoenix science and technology to the customs to understand that there are enterprises to get the goods to the company again affixed to sign the situation, but the sale of the goods did not sign is not in accordance with the provisions, is not normal.

In addition, many mothers to Phoenix technology, in addition to diapers, Honey Bud baby sale of some infant complementary food packaging on the outside of the Chinese label.

Honey Powder mother heart anxious rights

Today (23rd) Morning honey Bud Baby official Weibo said, "in August, we will open the whole process of how to import diapers."

Baby's food and supplies safety is the mother's most concerned about, honey Bud Baby "100% Genuine protection", "only from the brand side, the general agent, the country of Origin direct procurement" commitment to many mothers consumers choose honey Bud shopping. Honey Bud Baby from the Margeroland carts and Britax safety seats exposed to the procurement channels to control LAX, has affected the consumer of other categories of goods, especially infants and milk powder of trust, these imported products are mother consumers most concerned about.

According to the Honey Bud Baby statement microblogging reply and mother consumer QQ Group response, these mothers do not recognize the mother of Honey Bud Baby side of the current response, but also began to honey Bud Baby sales of other category products purchase channels to query and verify.

These original "Honey powder" moms are trying to verify the authenticity of each purchase by their own efforts. They are angry and helpless, without professional testing and authoritative reply, still can't determine honey bud baby sell goods, especially whether food is fake. They are eager to honey Bud Baby can issue relevant import, agent and other proof.

At present, Honey Bud Baby said, "Our web site will upload the goods sold the authorization and order." Before sorting, suspend the food special sale. Before we open again, we will publish all the orders and sources of each brand. Hope that honey Bud Baby can give trust to its consumers a satisfactory answer.

Conclusion: Honey Powder Mom's trust has made honey Bud baby, and in the procurement channel lying Honey Bud destroyed the foundation of trust. Next, Honey Bud can self prove innocence, solve brand crisis? (Cheng)