Honey Bud Baby Liu: Talk to Xiaoping for 2.5 hours diaper yourself worth 30 million

Xiaoping had asked Liu she wrote the core of hundreds of popular science articles, Liu said is to relieve the mother's anxiety. Xu said he suddenly understand, alone Liu body of this kind of strength, can estimate 30 million yuan. "Wen _ Sinorama reporter Wangfangjie Editor _ Wang Photography _ History Soldier Imagine, when you 30 years old, there is a husband, a 3-Year-old lovely daughter, and a valuation of a few billion companies, will get a what kind of label?" Is the winner of life? When Liu, who met all these conditions, sat across from me for the first time, wearing a loose T-shirt, talk about the difference between the licensed and the trade of Kao diapers, how to Amoy baby supplies, the life of the winner is disillusioned, I think she was yesterday in the jar to share the parenting of the mother. The second time to see Liu, is in Yintai Center, the founder of the Xiaoping of the private meeting, she to take photos of makeup, looks like a little strong woman fan son, but when she picked up the bottle skilled to wash milk, hey! The mother is back again. Liu founded Honey Bud Baby supplies Flash purchase site (hereinafter called Honey Bud Baby Flash) is the star of this year's pioneering circle, the site in the online before and after access to Xiaoping and Sequoia two rounds of financing, May on-line, July on the realization of tens of millions of yuan per month operating income. Honey Bud Baby, it sounds like the only product of mother and child products industry, but there is a big difference between the two, the only product will be the business model is to buy a low-cost way to help manufacturers, agents inventory, the sale of goods generally not too good to sell, or outdated backlog of goods, and honey Bud Baby for the high-end maternal and infant supplies market. On the surface, Honey Bud baby's business model is not very established, high-end maternal and infant supplies means expensive, but the main strategy is to buy a low price. But in the current maternal and infant supplies industry, the model is indeed set up, because Liu seized a market explosion of opportunities for growth. Now, the Chinese mother for mother and child supplies quality requirements more and more high, more international maternal and infant supplies brand hope to enter the market, but their own brand, laying channels need a long time. If they cooperate with honey Bud Baby Flash, can quickly get the national market feedback, the equivalent of our help them publicity, although the sales price down, but the marketing cost of the province. "Liu said. Now, more and more agents and honey Bud Baby Flash shopping cooperation, the site's merchandise category also from the original baby supplies to the female other supplies. These agents found that, in addition to saving the marketing costs, from the financial efficiency, and Honey bud cooperation is also very suitable. Generally speaking, the shopping mall's account period is very long, can reach 90 days, and honey Bud baby to their account period only 10 days, so the same sum of money, and shopping malls can only turnover once, and honey bud cooperation can turnover 9 times. Honey Bud Baby's sudden rise of eyebrows. The founder is not like Lei, in the creation of millet is already the industry star, Liu's former identity is just thousands of Taobao shopkeepers, and earlier, she is just a full-time mother. Liu's entrepreneurial path begins with a diaper. Xiaoping says each creationEntrepreneurs have their own entrepreneurial genes, the Liu of this gene is motherly love. If entrepreneurship is a journey, Liu's starting point is for their children to find high-quality maternal and child supplies. 2010, the pregnant Liu resigned from the Dow Chemical work, became a full-time expectant mother, she is a living in the present person, that moment for her the most important thing is to be a mother. Like many expectant mothers, she wants to give unborn children the highest quality baby supplies. She quickly learned the sea Amoy, and began in the Mother and Child Forum to organize their mothers together with the sea Amoy, with everyone to buy all over the world. "Liu Initial idea is very simple, that is to think this thing is very funny, things to the home, the mother drove to take, we quickly familiar with." In recent years, mothers buy baby supplies have two key words, in addition to Hai, the rest is the trust crisis. Diapers For example, the mainstream, trade goods, parallel imports (licensed diapers: Unified import of China by the manufacturer, and then distribution of diapers; Trade diaper: imported from a trading company through general trade to China's diapers; parallel diapers: by individuals or companies in foreign procurement, without formal customs clearance procedures smuggled to China's diapers), Various nouns dizzying, mothers want to take a microscope to distinguish a variety of goods, more on the fake quiet. One thing happened to Liu's forum in 2011, when many moms questioned a taobao seller selling fake Kao diapers, and the seller's explanation was vague. Liu think the seller's upstream supply is a big problem, if I do this, I will always be able to open the upstream to see. Liu decided to do a sell Kao diapers Taobao shop, so that they can buy their friends and comfortable diapers. Fortunately, when the Kao company had just decided to sell diapers in China, Liu soon negotiated a supply agreement with the Kao company, and the Honey Bud Treasure Shop, which was opened in November 2011, became the only seller in the entire Taobao sale of the licensed Kao diaper. As the retail price of licensed diapers is high, but the gross margin than trade goods, parallel imports much lower, and later, Honey Bud Baby also began to do some trade diapers, but did not give up the licensed, after all, licensed in the quality assurance above the trade goods, Liu that there must be a part of the high requirements of the mother will choose the licensed. Overall, Liu's diapers are not cheap to sell, although they are more expensive than the offline physical stores and later the Kao flagship stores, but they are much higher than many online stores, but she sells them very well. In the past Honey Bud Treasure Taobao shop, diaper on a single page will be particularly marked with the truth ", and this truth, Liu will be clear to tell you, what is the mainstream, trade and parallel imports, why the three will form a ladder, the quality of the difference between the security. Liu also tells mothers, diapers are paper products, the storage environment has a high demand, can not be placed in the dark and humid places can not be put in the sun exposure, but a lot of Taobao sellers in order to save costs, store the goods in the basement or the sun room, and Honey Bud Treasure warehouse located in the Logistics Park standard warehouse, which is expensive truth.