Hong Kong Hui Parkson boycott one Amoy net Beijing-Shanghai promotion Plan abortion

It times Pan Shaoying since the advent of online shopping, the line under the channel of the confrontation is always ongoing, now, this confrontation seems to be intensified.　　Reporter from a Amoy network related departments, because of the line under the joint boycott, a Amoy network in Beijing, Shanghai, Hangzhou and other cities of the commercial district of the landing advertising plan are aborted. "A Amoy network launched a mobile phone parity function, originally planned in some large shopping malls to rent a site, to hold the mobile phone price comparison experience activities, so that more consumers know the mobile price parity this function." "A Amoy network staff told reporters this time, please the advertising company and the major shopping malls of the relevant departments to negotiate activities, did not expect in Beijing, Shanghai, Hangzhou and other cities in the well-known shopping malls are refused to engage in such activities in the Mall. "In the past, advertising on public media resources such as mobile television and the mass transit railway, as long as the price can be negotiated, does not involve other stakeholders, and this time, to engage in activities in the shopping malls may affect the business."　　The worker said.　　For the reason that the mall refused, the person guessed, may be stabbed to the line of the market, the sore spot, now part of the shopping malls are generally expensive, the price on the line is generally lower than the line, and then a parity, under the online sales impact greater. It is understood that participation in the boycott of the shopping malls or business district including Beijing Xidan, Shanghai Zhengda Plaza, Hong Kong, Parkson and Hangzhou, Hangzhou building. Reporter contacted the Shanghai Port Exchange Plaza Promotion Department of a staff, she said, shopping malls to undertake activities generally to see whether the activity is in line with the location and image of the mall, whether it is conducive to the interests of shopping malls tenants. "If the activity is for the purpose of selling at a low price, then it is not in line with the image positioning of the market itself, the interests of the tenants will be damaged, we will also be subject to complaints from users." The worker said.　　As to whether the price of a Amoy net would affect the interests of the tenants of the shopping arcade, the staff member did not respond positively, but said that the reason for refusing the activity was that the activity was not suitable for the location of the Hong Kong exchange. The relevant person in charge of the Hongqiao Parkson thinks that such activities as a Amoy net are not suitable for holding in the shopping malls, "this activity is to promote the concept of parity and low prices, but shopping malls are not only price-oriented consumer venues, atmosphere, services, transportation and other factors that affect consumer choice of consumer places. Blindly to guide consumers with low prices, it completely ignores the factors outside the price, and some consumers are like a shopping mall's environment and services, even if the price is high, as long as within the scope of acceptance can be accepted.　　The person in charge thinks. A Amoy network of publicity programs announced the abortion, for future promotional activities, a Amoy network related staff said, "the ground is not good, considering the sky, the current plan to use the airship and balloon can not be used to promote wireless parity, is expected to be at the end of November the public will be able to see a Amoy net ads." "Share to:>> more