Hong Kong milk powder limit purchase order causes Butterfly Effect electric dealer sells import milk powder quantity price Zisheng

Hong Kong milk Powder "limited purchase Order" continued to ferment. On the one hand, mainland dairy companies are close to the imminent shortage of high-end infant milk powder market, accelerate the layout; On the other hand, mainland consumers are still hard to abandon the "foreign milk powder" love, have turned to the electric dealers snapped imported milk powder.

Analysts pointed out that since the second half of last year, the world's mainland began to implement restrictions on infant milk powder, the March 1 Hong Kong region also formally joined the "limit purchase", the mainland consumers fear of "milk shortage" mood continues to heat up. In addition to Beijing April 1 or will introduce new regulations on the absence of relevant business license online shop restrictions on sales of infant milk powder and other news of the more hot, consumers snapped milk powder enthusiasm concentrated outbreak, the electricity manufacturers imported milk powder sales price homeopathy.

Fear of "milk shortage" mood heating up

Hong Kong is no longer a paradise for the purchase of powdered milk. March 1, the Hong Kong milk powder Restriction policy is formally in force. In accordance with the import and Export (General Amendment) Regulation 2013, the importation of formula powder from Hong Kong for infants and children under 36 months is prohibited except for a permit, with a minimum of 1.8 kg of powdered milk and about two cans for each person over the age of 16. Prior to this, Germany, Australia, the Netherlands, the United States, Macao, New Zealand and other countries and regions since the second half of 2012 has limited the purchase of infant formula.

February 22, the Beijing Administration for Industry and Commerce on April 1 to implement the "Beijing Food safety Regulations", issued the "Beijing Food circulation Licensing management measures" and supporting 3 rules of the draft. The draft proposed that, in the scope of sales license, shop, postal, television shopping, vending machines and other shop-free operation, clearly stipulates that the retail distribution of its business is limited to prepackaged foods (excluding dairy products), and not to operate bulk food. This means that online shop sales of dairy products will be limited in the Beijing area.

However, there is a big controversy over the Web site's ban on dairy products. Beijing Municipal Administration of Industry and commerce, the official told the Chinese Securities News reporter, "The future disclosure of the rules or the provisions will be amended to stipulate that in line with the State Council on the dairy enterprises on the basis of the relevant documents, access to dairy business licensing enterprises, will allow the network to sell milk powder and other products. ”

Even so, domestic consumers are worried about the "milk shortage" mood is not reduced, the online purchase of milk powder enthusiasm gradually warming. March 5, Dangdang mother and child channel is the launch of "Milk hoarding action" promotional topics. According to Dangdang related officials said that the new food rules have not yet been given to the electricity dealers, the specific details are not clear, but many consumers have begun to buy a lot of hoarding milk powder.

Sales of milk powder in electric business

Industry insiders believe that the Hong Kong milk powder "limit purchase order" cut off the line purchasing channels, but also make online mother and child products sales channels more popular.

Taobao March 4 data show that the whole network (including the cat) "Imported milk powder" in the last seven days of the search index on the quarter-on-quarter growth of 11%, is 6 times times the same period last year. Imports of milk powder nearly a week of sales index rose 15.7%, is 12 times times the same period last year. Dangdang data show that only March 3, import brand Mei-chen Milk powder sales are more than seven times times more than usual. Consumers enthusiastically hoarding goods, push milk powder market to form a short-term sales peak.

Restricted purchase policy Ripple, Taobao store sells the price of the Hong Kong version of milk powder has a certain degree of rise. China Securities newspaper reporter learned from Taobao, to a "Hong Kong and Macao head of import and export of mother and child franchise store" as an example, the spot of purchasing Wanning supermarket authentic Hong kong-based version of the gold in the United States 3 imported milk Powder 900g,3 Month 5th, the price of 252 yuan. The transaction records show that, February 17, 2013, the transaction price is only 228 yuan. Only half a month, the product price has risen 24 yuan, up to 10.53%. Coincidentally, "Hong Kong Kat's purchase" of the Hong Kong version of the 1 900g,10 days price rose 11.17%. At the same time, the shopkeeper also marked: Spot limit buy 4 cans.

For the business opportunities caused by the limited purchase, the major electric dealers are mouth-watering. Taobao Day Cat announced that will unite Danone and Nestle, the launch of the two sides of the six brands in the days of the cat to provide foreign origin direct sales. The adoption of C2B pre-sale method, that is, after the consumer orders, brand manufacturers from outside the origin of direct supply, through the customs after the courier to the hands of consumers. It is reported that Jingdong is also with the brand to open foreign direct supply matters, and actively communicate.

Huang Jipu, a consulting analyst, said that the E-commerce market for mother and infant products in 2012 amounted to 61 billion yuan, an increase of 86% over a year earlier. Last year, the size of the electricity market grew by 60%. It is expected that the growth of online sales of maternal and infant products in 2013 will remain above 50%.