Hong Kong Press war heats up: Free newspaper grabs advertising market

Shu-Hong Kong press war into a white-hot state.　　Yesterday, Hong Kong's largest free newspaper headline daily (the headline) published a highly charged advertisement in two full editions: "Creative Trigger Revolution-headline daily grabs Apple's advertising market".　　Apple, the Apple Daily, one of Hong Kong's most widely-circulated pay-papers, pushed the newspaper market to a low price by 16, squeezing a large number of traditional newspapers to the brink of collapse and subverting the traditional, serious media market with "tabloid" style, making Hong Kong News "entertaining". However, with the rise of a number of free newspapers in recent years, Apple is facing serious challenges.　　The headline, in yesterday's ad, said bluntly that Apple's sales were down and the headline was four times times as high as Apple!　　The headlines were so high-profile about Apple, the reason is that the Big Apple shareholders hurried back to Hong Kong from Taiwan at the end of last month, and announced that they would start a free newspaper, "the newspaper," to deal with the encroachment of free newspapers, which is directed at the headlines, ready to "headlines" as competitors, to seize the free newspaper market.　　But the thrill of "Apple" has actually slowed to half a beat. This year, the first free Press war is the Hong Kong economic daily. July 27, the society issued a free "fine newspaper", the first day sent 300,000 copies. Soon, the newspaper editor-in-chief Pan Shaohuan also announced that the "Qing Pao" printing circulation from 300,000 to 500,000.　　and sister newspaper "economic Daily" different financial routes, "Qing Pao" more coverage of local news and entertainment news routes, direct impact of the "apple" and "Oriental daily."　　The company's rival Oriental Daily is also thinking of joining the free Press War and will launch a free newspaper in September, according to industry sources. With the date of the launch of the seventh free newspaper in Hong Kong, the Hong Kong paper Media map will be reclassified. Hong Kong, a city of 7 million people, is about to hit a daily average of more than 3 million free newspapers.　　The living space of traditional paper media is becoming more tense. In addition to the recently released "Ching Pao", Hong Kong currently has more influential free newspapers in 5. The earliest was April 2002 by the Swedish media group's metro Analysys S.A. The city daily.　　Free newspapers also experienced a white-hot battle in 2005. In 2005, Zhongyuan President Shiyong in the Metropolitan daily, forming a team of "am730" to join the free newspaper market in the name of a private newspaper. But "Mantis, Oriole", just before the launch of "am730", the chairman of Star Island group He Ju suddenly launched the "headlines" in July, issued 400,000 copies, became Hong Kong's largest free newspaper, but also one of the largest circulation of newspapers.　　By September 2007, He Ju had turned the Star Island group's 58-year-old "English Tiger" into free distribution to become the first more weighty free English-language newspaper. Today, workers in Hong Kong can be on the ground every dayIron Station or some bustling streets of the overpass, see quite spectacular free transmitter personnel, dressed in different work outfit, a word lined up, lined up next to them, is a stack piled up half a person high free newspaper. At present, the most powerful is the "headline", because of the Star Island group's "Star Island daily" and other editing team support, in the content than the "city daily" and "am730" richer, sitting on the top of the free newspaper.　　According to yesterday's headline, its circulation has been as high as 900,000, the million mark.　　In yesterday's headlines, the issue of "Apple" has fallen from 540,000 highs in 1999 to about 266,000 this year in August.　　For Apple's decision to join the Free Press competition, the headline does not seem to be a fear, but rather an opportunity. As for the future of the paper media market in Hong Kong, Professor Huang, executive vice president of the Hong Kong Baptist University Institute and Director of Journalism, told the first financial daily that it was a competition that would come sooner or later, and that the competitiveness of traditional paper media was fading, and if not free newspapers were lacking in print quality and text content, The survival of the paper media in Hong Kong has already been much more difficult. Share to: