Hong Lian: company SEO and promotion planning program

The plan is Honglian for a friend to do the exhibition design, website is www.xasoven.com, because the company has just set up and the site just on the line, so Hailian made a plan for hastily, I hope you have educated us, Welcome Paizhuan

Website pre-analysis and keyword positioning:

Website Type: Corporate Marketing Website

Website business: exhibition layout, booth layout and other exhibition-related business

Website Target Group: Company groups participating in the Xi'an Exhibition

First, the target position Key words:

1. Target Keywords: Xi'an Exhibition Company

Search volume: Search volume of 10700 high degree of competition

Second, the current status of the site and website suggestions

1 site domain no advantage, the domain name does not contain keywords, the domain name for the new domain name.

2. Because the site has just been online, so the external link is 0, Baidu has not included, the content to the majority of pictures, there is no ranking.

3. The internal structure of the site subtle problems, adjust the recommendations are as follows:

A. Website home page description of the proposed amendments to: Xi'an Suo Wen Exhibition Decoration Engineering Co., Ltd. specializes in exhibitions and exhibition layout, exhibition booth booth design booth decoration business, with rich experience in the exhibition, the exhibition on the election Suo Wen exhibition

B. Website About Us The title of the page is changed to: About Us - Xi'an Suowen Exhibition Decoration Engineering Co., Ltd. Description and keywords 2 tags removed

C. The page title of works display is revised as follows: Exhibition case, booth design and construction case Exhibition layout case - Xi'an Suowen Exhibition Decoration Engineering Co., Ltd .; description and key words label removal

D. The title of the news center is revised as: News Center - Xi'an Suowen Exhibition Decoration Engineering Co., Ltd. Keywords; the same, description modified to: Xi'an Exhibition News, Xi'an Suo Wen Exhibition Decoration Engineering Co., Ltd. to provide you with the latest and most detailed exhibition Exhibition information.

E. Customer message section title is amended as: Customer message - Xi'an Suowen Exhibition Decoration Engineering Co., Ltd. Key words removed

F. Contact Us Some of the titles are changed to: Contact Us: Xi'an Suowen Exhibition Decoration Engineering Co., Ltd .; Description Revised as: Xi'an Suowen Exhibition Decoration Engineering Co., Ltd Tel 029-86691605, E-mail: dqn_120@163.com; Key Word removed

G. Web site to add links module, you can add in the background delete links, this module is only displayed in the home page

H, the home page shows the display of works ALT description should be displayed as the name of the work rather than the name of the background image, the title of the page shows the specific format should be: name of the work - Xi'an Suo Wen Exhibition Decoration Engineering Company Limited; In addition to adding pictures can increase the text description (that is, need to have text editing capabilities), you can add detailed text introduction for each piece.

I. Home LOGO section and each page on the left of the picture need to increase the ALT Description: The following figure several pictures need to add description

Third, optimize the ranking plan

Ⅰ, Analysis of competitor SEO situation

1. Look at the size of the site, the size of the site information. If it is a large station to view the opponent's inclusion. See with www and without the included volume, whether there is software traces.

2. Look outside the chain. As well as check the quality of the outer chain and the anchor text. Whether there is a mass of the situation, whether there is news, government websites and other high-quality links into.

3. Check the competitor's SEO level. Check the density of keywords, web site included update mechanism, more importantly, whether or how to tap the user.

Ⅱ, optimize the plan

1. 0-1 months website plan: Website submitted to the major search engines, prompting search engine included in the site, the site included in search engines can be found in Baidu, co-workers began publishing external links for the site, making link bait, improve Website weight. (Due to Baidu included in the inspection period is about 2-4 weeks, so the site officially began to rank the website after the inspection period.)

2. 2-3 months Website plan: Publish external links, through various optimization means to make it into the home page

3. 3-12 months plan: Maintain website rankings

Ⅲ, optimize the operation of the program content

1). Station optimization

2). Optimization outside the station

3). Content optimization

4). Website maintenance

5) Website perfect

I will not write more specific, we are professionals, should all understand.

Fourth, the external promotion plan

Due to the new website, various resources less accumulated and less well-known, it is recommended to do a few ways to improve the site's page views and visibility:

1. Blog promotion: self-built blogs such as Sina, Sohu, 163, Soufun, and information, End of the World, Bo network, Baidu space, Baidu transfer (right to increase Zhuantie function) content updates weekly, the specific number can be based on their own Manpower is assigned, it is recommended that each blog update twice a week fixed time

2. Forum Signature GOV Forum, Industry Related Forums: Promote Classified Ads (58 City Information, Market Network, Dou Dang Network, People Network, Today's Network, Yi Deng Network, Qian Yan, List, etc.)

3. Forum Promotion: Releasing articles in forums of related industries (China Exhibition Forum, International Exhibition Forum, China Conference and Exhibition Forum, China Industry Exhibition Forum, Dragon Forum Exhibition Special Edition, China Exhibition Network, FOB Business Forum Exhibition Exchange Module, China Exhibition forums, bbs.zhan8.cn exhibition bar), not purely ad-style, it is best exhibitors manager, or exhibition layout pictures (pictures to put the company LOGO or company name) for space promotion, the best forum to register Forum signature for the company's slogan which brought the company website and telephone number, if it is best to use the company domain name or company name to register

4. Encyclopedia promotion: Baidu Encyclopedia, search encyclopedia, Wikipedia, interactive encyclopedia Encyclopedia Encyclopedia Encyclopedia Encyclopedia Encyclopedia content brings traffic to the site, But the same flow through the encyclopedia and customer quality are high, highly recommended)

5. Q & A promotion: Baidu know, Yahoo Knowledge Hall, Sina love to ask, End of the World Q & A, search search ask, Qihoo and Baidu Post Bar to answer business-related issues.

6. B2B platform to promote: registered HC, Alibaba, Global Sources, Made in China, Dunhuang, China wheat network, 100 satisfied that the network, Shanglu Tong, Ming million network, money eye network platform to publish information above

7.Other: Mainly for customer maintenance, it is suggested to organize the existing customers and consulted potential customers in the company, and to communicate during the exhibition and holidays through e-mail, maintain customer relationships and reduce customer losses

Summary: The above promotion methods are not necessarily all have to do, if we can do a few of them very well, then the customer should be quite a lot, the specific choice of those ways can choose according to the company, even if a way Ultimately, then it will be successful. In addition most of the B2B platform release information can be linked with the site, remember to send a message to bring the site's domain name contact phone and other news. Part of the forum can send links, some are not allowed, according to the circumstances of their own website links, such as the link can not be posted on the picture LOGO or text appear in the company name and so on.