Horizon Network Lintingham: Weibo cannot replace social networking sites

The rush of microblogs is reminiscent of the glories of past social networking sites. While microblogging users have proliferated, social networking sites have struggled to reduce the loss of users. As a result, the view that "social networking sites have become the past" is, in many people's opinion, undoubtedly tenable.　　However, the CEO of Www.tianji.com, the largest professional social networking site in the country, believes that microblogs and social networking sites are two completely different things, both of which are irreplaceable. "There are many similarities between Weibo and social networking sites, such as the transmission of information and the construction of relationships." "However, in Weibo, relationships are for information dissemination, and in social networking sites, information delivery is a service for relationships," Lintingham said. He says, for example, that one's focus on the other is more because the other person is able to publish valuable information than to build a relationship.　　But in social networking sites, the comment and forwarding of a message facilitates the interaction between friends, thereby enhancing the emotions between them. He further analyzed that the relationship in microblogs could be called "public relations" and that relationships in social networking sites were mostly personal. "Public opinion tends to arise from the interaction between the people, rather than the small private discussion." Weibo just satisfies this feature, so it often becomes the cradle of public opinion. He said, "Everyone network to the majority of students, and the sky network with the majority of colleagues." The former is a circle of acquaintances, and the latter includes strangers. But in any case, it is a personal interpersonal structure built around the individual. In addition, the relationships in social networking sites are more stable than microblogs. He added, "I think the quality of your information is lower than I expected, I'll cancel the attention and go." But it doesn't happen in social networking sites. However, he finally stressed: the two are, after all, serve the different needs of users, so they can not replace each other.