Horse Prairie: Hango-The path to the portal

Source: Internet
Author: User

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In the words of internet situation, the charge goes to free, free to charge. Whether the webmaster, or netizens, are inseparable from a "benefit" word, stationmaster to flow and profit, netizens want products and services. Who can provide a platform for both a chance, who will hold the trend, who would win unlimited development. As one of the four well-known webmaster station portal, in more than a year of rapid rise in time, nature has its successful way. But the way forward, should not be concerned about the following issues:

First, pay attention to the professional field to win the future

A good Internet enterprise must have good hardware products and software services, otherwise it will be difficult to have a place in the fierce market competition. The portal relies on the strength of the veteran host to provide the commercial Tiger Wing network, the origin is trustworthy. Hands-on experience Portal products: free 2G space, the stability and access speed is also quite satisfactory. More worthy of people's praise is the service and attitude of the portal staff. When faced with technical difficulties or product questions, the response is very fast and very enthusiastic. For example, the author in the successful application of portal products, for some reason, the local upload speed is slow, to the portal staff complained, and request can help upload the program. Unexpectedly, the staff flat no words, quickly helped me solve the problem. It's really surprising and joyful!

Good products and services are the foundation of a business growth, portal in this area has done quite well. With the increase in the number of users, I hope the portal can always improve the quality of hardware and improve the quality of the Telegraph. This seems to be the most common, but also the most important.

Second, focus on operational promotion to win the opportunity

Now this era is the wine is also afraid of Deep alley, this is mainly because of the internet age information complex, real users themselves produce affordable products or services easy to pass. Coupled with the industry's fierce competition far more than the past era, so even with excellent products and services, if not good publicity and promotion, Shing, the long run will be abandoned by the market, will be abandoned by the times. Portal since the birth, by virtue of the strength of the foundation, big play soft text promotion strategy, made a decent record. Soft text promotion can not be built on the sand table, otherwise it is the mirror flower, water in the month. Unique operating philosophy, coupled with a strong marketing of soft wen, let the Portal fame the world know!

Operation promotion can not only as a temporary need, must persist for a long time. At any time, you can't relax! The use of existing advantages of resources, such as information kiosks, forum members, joint activities, brand sponsorship and so on should continue to adhere to and improve. Especially when there are a number of major initiatives, but also in time to advertise, to win the opportunity.

Third, pay attention to small and medium enterprises to win profits

Anyway, after all, the internet industry is a new industry, there are many products and services are also very important to the real industry, and the reality of the enterprise is very much in need of the Internet platform for their products and services to find a channel. Such a once-in-a-lifetime business opportunity has long been an open secret. The strategy of the portal is to pay first, and then ask for return. Create a tens of thousands of high-quality site groups, providing basic host products and services, support for the majority of small and medium-sized webmaster entrepreneurship. Under this premise, the portal through the timely introduction of interest ads, the formation of their own advertising alliance. Theoretically speaking, in the portal open Xinjiang, the introduction of the interest of advertising is difficult to develop into a "new Ali mother."

Only in the current interest in the style of advertising has yet to improve, suspended advertising has been the majority of webmaster criticized. Advertising Alliance in the merchants and enterprises also need to further expand the quantity and optimize the quality. The joining of small and medium-sized enterprises will also open up a broad market position for portals and interest advertisements. This is the Internet's common win way!

Iv. pay attention to the student stationmaster to win the Society

In many small and medium-sized stationmaster, the student stationmaster occupies a large part. In this particular group, the university level of the following occupy a majority. It can be said that, to some extent, the student stationmaster is the representative of the disadvantaged group. In the completion of school, students use their spare time to do the station naturally is very hard things, one is not too much money to buy space, the second is the lack of corresponding technical guidance. However, although the student stationmaster has such unfavorable situation, but has one is other stationmaster friend not to have the superiority, that is after the vigor foot, the brain is alive, easy to innovate. Portal through the birth, just solved a considerable part of the students webmaster difficulties, for them to provide a horizontal stage to display their talents. Recently, the author in the portal through the Forum to see the official forum for the core members and moderators of the student webmaster to provide practical proof of the information, can not help this kind of behavior to show admiration.

The author recommends that the portal should pay more attention to the student stationmaster, and provide the opportunity of growth and entrepreneurship for these passionate and thoughtful youth groups. Within the scope of the enterprise's capabilities, a lot of attention to vulnerable groups, to provide them with practical help. This will not only train a group of the future elite webmaster, but also conducive to the internet and real life to establish a good reputation.

Above four points, just macro overall direction, perhaps this is not enough, but this emphasis may be able to some other companies and enterprises to pay attention to and reference. As for some details, I believe that the wisdom of the management of the portal, together with the portal forum hundreds of thousands of members of the force, there will be thousands of "square" hundred "." Our time, real life every day a lot of companies opened and closed down, not to mention the threshold of the lower Internet industry? Really is: The Internet, Shunzhi, Mighty!

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