Horse Prairie: The first to die before the death-Microsoft Bing blocked the cold thinking

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If the author to webmaster friends to ask a question, in the site to promote the most concerned about what is the thing? I think many of the answers will not be less SEO, that is, search engine optimization. If you ask further questions, which one of the few search engine giants do you like best? I think the result is Baidu. Whether it is from the national brand of Baidu, or Baidu's taste more suitable for the Chinese, the choice of Baidu means that the choice of hundreds of millions of netizens preferences and habits of the netizens. However, only the choice of Baidu and only its lead, may just Baidu Company's wishful thinking. In the Chinese search engine market, but also active Baidu's a team: Google. Today, the world's IT industry leader, Microsoft, is hoping to get rid of its previous search engine product live brand and launch the Bing brand in full. It seems that the three times of chaos is already "hinting".

It is the man who disposes; Who would have thought that Microsoft Bing had been banned in China recently? A play has not been staged, is faced with the risk of a crisis, I do not know have bought tickets for all of you reader willing to make how to feel? The author bold, in this ups and downs of the network incident a few personal memories and views, but also please the expert generous enlighten.

When it comes to Bing, think of Google

As for netizens ' preferences and netizens ' habits, the global search engine giant Google, when it entered China, did little. First in the name is quite a lot of thought, as the saying goes: "People shy wrong, more afraid of the wrong name", Google's Chinese search products naturally do not dare to lightly, so, played a poetic name: Google. Secondly, in order to cater to the Chinese people are not good at the habit of inputting English, Google spent heavily buy ultra short domain name: G. CN. Finally, in order to seize the domestic internet owners of many internet webmaster's heart, in the site and the PR value of the performance is also quite tolerant and generous. Despite this "toss", Chinese netizens to Google's recognition and use is far less than Baidu, which seems to be much more than Google's expected it. I think this is probably the power of habit and culture.

Now that Microsoft wants to regain its rightful place and brand in the search engine market, it will invest heavily in the development and promotion of Bing, its new search engine product, and must refer to Google's practices and learn from its experience as it enters the Chinese market. On the name of the search engine product, Bing has a loud Chinese name: Bing. At the same time, in the domain name, Microsoft is also unwilling to be outdone, registered "Bing" Chinese double spell international top-level domain name biying.com. In terms of product positioning, "Happy search, Ask Bing" has become the direction of its pursuit. In the market release, than originally scheduled on June 2, the time of the first exposure to the day, in heartily first exposed. In search of product content, Bing also has its own unique, intelligent and diverse features is also the trend of search engine development.

Analysis and reflection on Microsoft Bing blocked

Is such a baffling, in Microsoft Bing just hung up, many netizens full of anticipation, but suddenly was blocked. There are different reasons for blocking. Some analysts believe that Microsoft Bing temporarily shut down or with reports that its video search involves some pornographic content. There are also doubts in the industry that Microsoft's Bing is rushing online, and there are problems in itself. Even more, it is suspected that Microsoft Bing has been blocked and Baidu can not be rid of the relationship. All sorts of guesses, opinions. Whatever the reason, Microsoft Bing's strong launch and sudden ban have to cause some of the author's thinking.

Competition is the dynamic source of market economy and the power of the Internet. The ever-changing technology means to enhance the competitiveness of Internet enterprises, but also in virtually improved the quality of life of netizens. Take the search engine, ten years ago, we look for information on the Internet, have to remember the cumbersome web site, and sometimes the search for information and hard to worry about. Today, the challenge is how to find the products you need faster and more accurately in a mountain of information. In this transformation, the search engine's contribution to the work is not. Google's prosperity has witnessed the development of the Internet. In China's internet industry, Baidu company seize the historical opportunity to "I use Baidu, omnipotent" for the slogan of the rapid rise, growth as the world's largest Chinese search engine. Microsoft also wants to share a slice of the Chinese search engine market, abandon its messy live brand and restart Bing, hoping to make a comeback. In this context, the market competition factor has been activated, netizens are about to face more choices. Whose search engine products can bring a good search experience for the majority of netizens, who will get more profits from the huge market. This is both the law of competition and the market law.

The first to die, Microsoft Bing into the Chinese market at the beginning of the encounter blocked, a setback. This is not a result, but a recurring phenomenon in the course of the development of a thing. Google's example has already told Microsoft the answer to the Bing ban, and we don't need to do too much meaningless speculation. In the future of the Chinese search engine market, we have reason to believe that Microsoft Bing to join, will greatly stimulate the dynamic vitality of the market, to the Chinese search engine market to bring a new round of opportunities. Of course, the moment of opportunity comes along with challenges. As Microsoft Bing enters China, we should not choose to avoid it, but should bravely meet the challenge and continue to develop ourselves in the challenge.

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