Horse Spring Festival New Year text message volume or at least 5%

and micro-letter to form a sharp contrast is that the text message this way began to decline gradually. In the past, mobile phone messages and New Year's call is the most important way for Guangzhou people to celebrate the Spring Festival, last year, a survey showed that up to 61% of the respondents still choose to use mobile phone SMS. But this year, the popularity of mobile phone text messages has been significantly reduced.

According to statistics, in 2009, the National Spring Festival during the text message 18 billion, 2010 years more than 23 billion, and to the Spring festival in 2012 reached more than 32 billion. But in these two years, with the micro-letter, micro-Bo and other tools to replace the use of this form of SMS is increasingly cold. Public Mr Ho said: "The past Spring Festival will receive hundreds of mobile phone messages, this year only received more than 10, most of them are through micro-mail or QQ pass blessing." ”

From the data, China Mobile from the beginning of 2011, its short message revenue has declined for the first time. In the first half of last year, China Mobile voice calls and text messages continued to shrink, the first half of voice call income fell 1.2%, SMS and MMS revenue fell 5.5%. Although operators did not disclose the number of text messages on New Year's Eve and the first grade, the industry estimated a year-on-year decrease of more than 5%.

In this sense, the "traffic jam" phenomenon in the SMS era is now shifting to micro-credit and other network tools. Especially on New Year's Eve, affected by the activities of micro-letter robbery, users have to reflect the micro-letter send and receive information is very slow, and some information even more than 10 minutes to receive.

SMS Popular "immediately body"

The arrival of the horse, let "horse" word is full of the Spring Festival SMS. "Immediately has the object" "immediately good Luck" "immediately has the money" "immediately promotion", lets "immediately body" becomes this year the Spring Festival period most popular style.

"These messages express a double blessing. "In Hubei hometown New Year's Yuancan think," immediately "meaning to friends and family wishes as soon as possible, at the same time full of horse color, easy to understand, very suitable as a blessing sent to friends and relatives. He said: "Now the social rhythm is very fast," immediately "very consistent with the current characteristics of the times." ”

The idiom with the word "horse" also becomes the important content of the blessing message because of the arrival of horse. Reporters in the interview to see, "Success" "Guanghou" "Speed" and other idioms, in the Spring Festival SMS has a very high frequency of occurrence.

China, director of the Institute of Cultural Research, Shandong Academy of Social Sciences, believes that the horse's cleverness and speed are in line with the Chinese aesthetic value. Many of China's horse-related idioms symbolize leapfrogging and transcendence, and coincide with many of the current people's hopes.

At the same time, tu can also point out that some with "immediately" text messages, but also reflects the social impatience, to some extent, there is a secular, utilitarian mood. He said: "Now simply pay attention to the time is outdated, but also to stress quality." Even if only blessing, also not too impetuous good. ”

Mass no sincerity private customization favored

In many people's eyes, the mobile phone by the "bombing" of the text of the situation has become a past. With the mobile internet and the popularity of smartphones, pictures, audio, video, the way people are refreshing.

"Less text," said Hanbing, an undergraduate at Northeastern Normal University, "a lot of friends use micro-letters, micro-blogging to send me all kinds of" gadgets ", particularly interesting. "Many trendy young people have already" abandoned "SMS, immersed in various kinds of innovative new Year way. In Hanbing's view, the most attractive to him is the video. "Private customization is no different, and the style is very interesting." ”

Many people choose to send a blessing with a passionate voice. "Write yourself a blessing yourself to read, how good!" Changchun Citizen Cai said. She kept a lot of "blessings" on her cell phone, and was upset and listened, especially warm. ”

How to use the way to pay a lot of comments on the Internet. A "mass message is not sincere, the same I do not return" to get many netizens agree. Although the technology changes life, but in order to take care of different age groups "audience", there are many netizens take the "multi-pronged" approach to the year.

Sina Netizen "I call the leaflet leaf" said, to the elder friends to use the text message, to schoolmate friend uses the micro-letter, the hardcore friend uses the video, the way is diverse, the blessing is full. Also has the Netizen thought, the blessing words is the picture joyful and auspicious, the mass does not need to care too much.