Horse's interpretation of Ma Jiajia with Maslow's theory

Recently, there is an article in the circle of friends, called "a beauty sexy shop owner Wet Internet thinking," The structure of this article is based on a PPT, said that the 90 beautiful women in ceibs speech ppt, by the title and the endorsement of Central Europe can completely sweep the circle of friends. In addition, the woman has the following tag, the college entrance examination, the North wide female students, F Cup, alternative photo, http://www.aliyun.com/zixun/aggregation/35232.html "> Beauty CEO, So many times the symbol set in one person, in this world is unique, this person is not someone else, is the technology founder and CEO "Ma Jiajia."

Many people who have read my article will certainly say, black horse your old habits and committed, is not someone else "red", you will comment on others, is not to apply the "detonation of the popular Three laws" to analyze comments. Indeed, the popularity of "Ma Jiajia" can be applied to the content of adhesion, key people, environmental power three principles to analyze. However, today I mainly talk about the 1th "adhesion", that is, "business story." Why Ma Jiajia Business stories can be "accepted" or even "popular" in the present era, behind the background of the Times and cultural roots.

If you pay attention, you will find that there is a "business story" behind every internet brand, and this business story is a "dream" that goes with the times. Take again, "Millet mobile phone" for example, the millet mobile phone is not sold, but "cock silk geek" Reverse Attack of the dream, of course, the brand inside there are key people "lei" in the endorsement. The orange sells is not the Orange, sells is "self-improvement" the Dream, certainly "the Chu Orange" inside also has the key person endorsement, that is Kingkian. Carving ye beef brisket is not "beef brisket", sell is a kind of light extravagant imagination and force lattice. Roseonley sell not only "Rose", but also the promise and everyone to love wishful thinking. Ma Jiajia "Bubble No" is the case, selling not just "fun goods", more important is a kind of challenge tradition, show the ego of a spirit of self-expression.

Maslow's demand-level theory divides human needs into physiological needs, security needs, ownership and love needs, respect for demand and self-realization, in turn from lower to higher levels. If Maslow's theory applies to the economics, each demand level of the consumer on the product requirements are different, that is, a variety of products to meet different levels of demand, different needs are to produce different marketing means. There is a law in economics, "consumers are willing to pay the price depends on the satisfaction of consumers", that is to say, the same products to meet the level of consumer demand, consumers can accept the higher prices of products, the user's loyalty is higher.

Through the above mentioned a few examples are not difficult to see, these several Internet brands, the reason can be successful, are to meet the needs of a higher level of users. For example, the millet mobile phone satisfaction is the user's "respect" feeling, because the traditional products have never been like millet cell phone to treat rice noodles, there is a strong "respected" feeling, a "glory" and "sense of participation." The "Quantitative supply" and "scarcity" of "orange" and "roseonly" products will also give users an "honor" and a "symbol", after the user gets the product in order to show off, minutes to the product information to the social network up. And for "Ma Jiajia" and her "bubble no", selling is a kind of the spirit of the Maverick and self realization, selling is a higher level of "physiological needs."

In contrast to Maslow's hierarchy of needs theory and the main Chinese public's age, I find an interesting phenomenon is that there is a magical correspondence between the two. For example, most people who are forums are hungry, so they pay more attention to the most basic physiological and safety needs. Whenever demand for products, in addition to basic needs, the social demand is more intense. And for the, then pay more attention to a "respected" feeling, the demand for material has risen spiritual level. And for the material life Comparative superior, they have not paid attention to the essential function of the commodity, is the money and resources can not handle the generation, they are more yearning is the value level of the fit and spiritual leadership. With the horse Jia story is: She is not engaged in "big health", is a new era of women's liberation, freedom and independence.

We have said goodbye to the age of material deprivation, the user demand for products from the lower level to higher levels.   And such as Millet mobile phone, roseonly, orange, bubble or other Internet brands, it is precisely because of the changes in user demand, the use of Internet means to find and rapidly expand this group, to obtain rapid development opportunities and commercial success. This is what the times have given!

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