Hospital network promotion Way is very important

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Recently in the observation of some hospital industry web site Dynamics, more and more hospitals began to pay attention to the Internet, through the Internet this network platform so that more potential users familiar with understanding them, build network brand to enhance corporate image, achieve the ultimate goal of "profit." Therefore, the network promotion plays the vital role, through the network promotion marketing way brings more potential user realizes the line to conclude the transaction. and the hospital network promotion Way is also diverse, such as question and answer promotion, forum promotion, blog promotion, search engine bidding, search engine optimization, PPC, Yellow Pages to promote a series of network promotion methods.

Now many hospitals through the network to promote marketing online profit and offline profit accounted for the total proportion of more and more, there are many hospitals through the online profit effect is not obviously not so satisfying. Here, from the network to promote the way can be divided into paid promotion and free promotion of two categories, pay promotion is simply the need to pay before the effectiveness of the network to promote the way, pay promotion methods such as search engine bidding, PPC, Network Alliance and other promotional methods; free Promotion is to pay for the promotion of the opposite truth does not require any cost and budget use of the network this free platform to bring more traffic to promote the way, free promotion methods such as question and answer promotion, blog promotion, SEO and other promotional methods.

If through a variety of network promotion methods combined with the actual use of traffic and users are relatively stable, but some hospitals tend to promote the way too single to bring the effect is completely not ideal, the monthly investment and monthly profit ratio serious imbalance also did not analyze the problem from their own, find reasons. If the network promoter and network operators can take the initiative to find the cause and analyze the problem, it is not difficult, but many people understand that the truth is not really to implement this is the most painful.

The following example shows three specialist hospitals from the network platform analysis is: In the domestic more well-known (figure III), in the region more well-known (figure II) and the unknown hospital (figure I), not only the site itself on some data or through the entire network of information coverage is not difficult to see.

Figure I

Figure II

Figure Three

It is also difficult to analyze the actual profit ratio from these data, which is the generalization and single problem of the promotion method mentioned above. Generalization is a benign development trend, and the promotion way is too single to become a vicious trend will continue to affect even the development of the entire enterprise.