Hospital search engine Crisis PR management

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For some reasons, on the internet on the major blogs, forums, bar, consumer rights and other sites such as: "So-and-so Hospital liar", "so-and-so hospital fraud", "so-and-so hospital harm" and so seriously bad negative information, once the information is indexed by search engines, And these bad information on the site in the search engines are very high weights, these pages may be in a very short period of time to get a good ranking, leading to search the hospital name, the search engine results page (SERP) before the search results of this bad information, and sometimes even these bad pages will go beyond the hospital official website ranking , which will have a very serious adverse effect on the hospital, which is called the search engine crisis.

Generally encounter the search engine crisis, hospitals are helpless, can only listen to it, waiting for the time, so that the bad pages themselves in search engine results ranked fall; general Enterprise Display-type hospital Web site encountered this situation, the impact may not be very large, because the hospital itself is mainly the source of patients not network, Usually not a few people search hospital name and other keywords, can see these bad information is not very many people; but if a hospital mainly or focus on network marketing promotion to obtain patients or through the network to build hospital brand, once the search engine crisis after improper treatment, may be fatal impact.

A source of bad information

1 Medical disputes

When there is a problem with the doctor-patient relationship, a medical dispute arises, regardless of the right or wrong side, the patient may be through their own blog in the space or other forms, with more extreme words to express their own experience, whether the patient is out of the mood to express the diary of the publication, or intentionally let this information on the Internet widely known, These bad information may soon be indexed by search engines, so the search engine crisis appears.

2 malicious behavior from bad competitors (or others)

There is bad competition in any industry, some illegal competitors in the fight against their opponents, may use some improper behavior, including the falsification of patients with bad information widely published or even mass, or incite others to publish bad information, or malicious attack on the other side of the server and other means to hit the opponent's malicious behavior, Create a search engine crisis for opponents.

Two search engine crisis management

First of all, if the bad information from the medical dispute on one side, should properly deal with medical disputes, to fight for patients to delete their own bad information, this is the best way to deal with, if the medical dispute has not been completed in a timely manner, or the patient side of the misunderstanding, can not be deleted from the Can only find other ways to deal with the search engine crisis, the following are some common processing methods, for reference only:

1 Contact the website administrator of bad information, tell him the truth or actual situation, hope to get the support of webmaster, delete bad information directly, or get help in form of compensation.

2 If you can't solve the problem from the source, only by using positive information to crowd out the rankings of bad information, to squeeze it out of the search engine results pages behind a few pages, so that the use of impact reduction; However, the operation of the use of SEO and other skills, otherwise can not be in a short time to exceed the bad information rankings, we can take the following

1 The same information on the site where the bad information is posted to clarify the facts;

2 in more or higher weight of the site with relevant positive keywords published information to fight for rankings;

3) Appropriate to take the blog Forum Group to build mass means;

4 The key information to increase external links, the ultimate goal is to use positive information to get ranked, the bad information out of the way.

3 If the situation is serious, the importance of direct contact with search engines and related departments, but may be a high price, the legendary Sanlu in order to deal with the search engine crisis needs to pay 3 million yuan.

4 If you encounter malicious acts, you can find a solution through the legal path.

5 If there is serious impact, the hospital can seek professional search engine crisis PR processing agencies or professionals, can be faster and better to solve the problem.

Three search engine crisis prevention

1 hospitals should try to improve the relationship between doctors and patients and avoid unnecessary medical and patient problems.

2 hospital in case of medical disputes, should be properly dealt with in a timely manner, so as not to expand the impact;

3 Conditional permission The hospital may set up the search engine crisis public relations emergency team, to develop each kind of contingency plan which may appear, and maintains the relation with the related website or the unit;

4 SEO resources accumulation, including the chain, Web sites, blogs, tools, etc., once the situation, the use of ready-made resources to quickly obtain rankings;

5 in the Webmaster community to establish a good relationship, when there is a need, others will be able to claim the hand of aid;

6 pay close attention to the appearance of bad information, once appear, strive to resolve in the first time;

7 Understand the industry dynamic, at any time to master the search engine crisis PR approach;

8 understand the relevant laws and regulations of the Internet, when encountering malicious acts, can be faster through legal means to solve the problem.

Original author: Sem team-chen (qq:6401531)

Source: http://www.sem120.com/post/seo-hospital-web-search/