Hot 30, the reason for the prosperous Tetris

Introductory remarks: in 1984 Tetris was born and long lasting , so what exactly is it that keeps people from clicking on this game? and mobile and social has become the biggest two game source of the game, what is it that makes Tetris prosperous?

The Tetris, now ranked among the world's first video games, is now at the top of the list, but its brand is not old at all.

and to celebrate its 30 birthday, the world is now holding a series of theme tags for the #We all fit up (meaning we fit) players gathering. In April of this year, a building in the University of Drexel (University), with the help of LED lights, became the world's largest Tetris game, and its size has already broken world records.

But since the game was born in the former Soviet Union in 1984, what is it that allows people to move their fingers, keep clicking, to make sure that each line of squares is consistent, and then let the squares disappear into the virtual ether? The answer is: this is the result of a combination of a new platform and a fascinating psychological appeal.

Maya Rogers, CEO of the Blue Planet Software, the exclusive distributor of Tetris Brands, said the game has been carefully protecting its core play for the past 30 years, thus making it a prosperous legend. She said: "It is attractive to all ages, all people." ”

Today, although mobility and socializing have become the biggest source of two games, the attractiveness of Tetris is not showing any signs of decay. From the 1983 Nintendo Entertainment System (NES) to smartphones, Tetris currently appears on more than 50 different gaming platforms, with more than 425 million mobile device users buying the game. Facebook users have also played more than 20 billion Tetris game version games (Tetris Battle).

In addition, Tetris has made a smooth transition to smartphones, and is now among the top 100 in the Apple itunes App Store. "We've been making sure we're on every platform," Rogers said. ”

But this game also has a kind of breathtaking charm, let people in succession for many years do not know how to indulge in burnout. "Playing a Tetris game can satisfy your desire to create order in chaos," Rogers said. ”

In today's world, there is no better Tetris player than Jonas Neubauer. Neubauer four-degree Coronation NES game system Tetris World Championship. Since the tournament was created in 2010, he has not been defeated and has no plans to quit. "You have to stick with it and not be content with four titles," he said.

Saibus, a senior analyst at independent research and consulting firm Neubauer, has struggled every year to maintain a balance between the highly competitive Tetris world and his work. Although he said his love of Tetris and his day-to-day work do not have much in common, but for the sake of excellence, Neubauer does take some time to analyze the game.

He has been playing Tetris for most of his lifetime, but the game has always attracted him to continue playing for the next year or so. "It's popular with people of all ages," he said. "Its simplicity has almost hypnotic effects. ”

In addition, playing Tetris has additional features: you never feel completely satisfied. "There's never been a proper step," Neubauer said. "The pursuit of the perfect step will never end." ”

Tom Stafford, a professor of cognitive development and psychology at Shffield University in the UK (Sheffield University), says the reason the Tetris is enduring is that the game can bring players into a completely different field. He said: "This is a world that always produces unfinished tasks." ”

He used to say: "Tetris is the legend of Candy Smash" (Candy Crush Saga) The originator of this kind of puzzle game. These games allow us to indulge in a few hours, days, even weeks. ”

"Tetris is a pure game: there is no benefit in playing it, nothing to learn, and no social or physical consequences," he added. "It's almost completely meaningless, but there's a traction that makes us want to linger." ”

Neubauer even appeared in the 2011 issue of the documentary "Order of Ecstasy: The Master of Tetris" (Ecstasy of Order:the Tetris Masters). In his view, although Tetris is a single player, its social properties are also a major attraction. From small to large, he has been in the game forum to see other people posted high score. This increases the stakes in playing games and motivates him to do better. Facebook and other social media now make it easier to compare this score.

Today, anyone has a chance to play Tetris games on portable Nintendo consoles, Android, IPad, PC and countless other devices, and a huge community of players has sprung up. "Anyone can now visit Tetris and play the same game," he said. This fact has prompted our communities to multiply, "Rogers said. "It has no language and cultural barriers. ”

For Neubauer, one of the benefits of being a four world champion is that you can talk about your accomplishments with others. "It's fun to talk about it at a party," he said. ”

In looking forward to the brand's future, Rogers remains committed to the "core play" of Tetris and intends to serve young audiences who may not have played the game Boy1989 version. The Rage game is ranked sixth in the all-time best-selling video game rankings, according to the Guinness Book of World Records player (Records Gamer's Edition), Guinness.

Although Tetris has passed its 30 birthday, Mr Rogers says the company has plans to continue its brilliance in the next 30.