Hot Cool CEO Yong: Mobile game is the future

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; The development of the game experienced from the earliest end of the tour, to the Web game, and then to the current mobile-end game development. Yong, founder and CEO of the hot game, said August 22 in the 2013 Digital Television Asia Exposition, the mobile game social gene is future, social gene will promote mobile games to the national.

Founder CEO Yong of Hot Cool games

Yong said, now we are focused on mobile phones, ipad, tablet games, and can not imagine when the video game will be in China, and can not imagine the time to wear equipment on the arrival of the game, but the mobile game is future.

The beginning of the 2008, let the Chinese people relish "happy farm" should be the beginning of social games. The hot game was founded that year. But two days ago, the "Happy Farm" was officially closed to everyone, and God closed a window, and when traditional games were thrown into the region, social games were moving.

Yong that this social game is mild in its movement and is mild in the global marketplace, but in mobile games, light games have begun to develop. In mobile games, casual social games will account for 25% of the market share. Heavy games in the traditional end of the game to play the same as the role of the games to upgrade the function accounted for 30%, the middle of the 45% market space is a medium game.

The development of mobile games with a strong social character has gone through two steps, Yong said. One step is the early social networking of Zynga, which is not really successful in the sense that it moves the PC game to social networking. The other is like the micro-letter "hit the plane" the same game, with a very detailed score statistics list, so that users see their friends to drink the score gap between.

The social power of this kind of game is very strong, in this form will encourage the friend because the game enhances the exchange, the user also can find from the game the joy which the rank rises brings. Yong said: "The social gene in this new generation of social games will dominate for a certain period of time and is an important factor in bringing mobile games to the national game."