Hot Cool Network Yong: SNS game to go fine route is the way out

Bit net (chinabyte) July 31 The message came from the bit net ChinaJoy.　　Yesterday afternoon, to accept a bit net reporter interview Hot Cool Network CEO Yong said, the domestic SNS game only take the fine route to obtain long-term success. For the life cycle problems of social games, many people believe that the life cycle of SNS games can not exceed the network game, basically is a few months of things, but Yong that, if adhere to the quality of the route, rather than blindly launch products, SNS game cycle can reach two years or more, on the hot cool net of "sunshine pasture　　, its duration has been more than two years, but the current operating conditions are still very good, from the game just launched to now, there are still 20% of the old players are always playing, this is inseparable from the quality of the game.　　And for the current problem of homogeneity of the game, Yong that homogeneity is a necessity, just like the real estate industry, in the bubble, everyone will blindly do and ignore the problem of homogenization, only until the profit thinning, we will try to change, will have innovation. Not long ago, the Ministry of Culture introduced a new regulation, "the application for the new network games operating activities of the Internet cultural operating units, in addition to meet the relevant provisions, but also should have more than 10 million yuan registered capital." "In this regard, Yong said that the 10 million threshold for hot cool is no problem, he also very much support the Ministry of Culture regulation." However, he believes that for some creative but small team, this "one-size-fits-all" approach will have a certain impact on the development of the industry, it is possible to bury some of the creative small companies. The supervision of the Ministry of Culture still needs to take into consideration the interests of small companies and whether they have a catalytic effect on industry.　　He also proposed to some small teams, "small companies can be in the" small rich is the state of mind to do, in order to ensure their excellent products, actively to find a large operating team to cooperate, through the open mode of development and growth. As the most successful SNS game in China to overseas and successful companies, Yong said, whether for SNS games or online games, if you want to go overseas and stand still, it must be completely localized, rather than do a simple translation work, because only localized management will better grasp the local players mentality.