Hot group buy behind, but crisis heavy, disorderly elephant clump

Nowadays, Group buy website has been popular all over the country. More and more people have been fascinated with group buying. According to the latest information, the current domestic large size of the group purchase site has more than 4,000. Many well-known group buying site has been a few rounds of venture capital, such as handle, the United States and other groups. Group buying website's fiery still continues.

A few days ago, CCTV has just exposed 58 buy net fake table event, before also had exposure to 1288 group buy net attract payment but not shipping events, there are often seen on the site or in the news of false group purchase site information, really let us to this emerging industry, the healthy and orderly development of concern. Can not help but worry about whether group buying will become the next Internet bubble.

Group buying web site Chaos Elephant clusters

The rapid rise of Groupon, an American group-buying site, has made internet companies crazy in the country, and has wildly replicated group models. A short period of more than a year, the domestic group purchase website Crazy Online, handle nets, the United States network, the public comments group buy nets, glutinous rice nets, and so on, these group purchase site services throughout the basic necessities, so many netizens for the fascinated, crazy. The domestic internet has grown up to now, there is no one kind of Internet mode to buy so crazy.

However, the development of group buying sites has been too fierce, coupled with a lack of regulation. Group buying website has slowly become the main object of consumer complaints, consumer complaints content also includes almost all categories, small to daily necessities, large to household appliances. It is not hard to find out from consumer complaints that some group buying sites are mainly to attract buyers to order at low prices, followed by the source of tension and other reasons for delay in shipping, and finally closed the site to play missing, and some group buying site was complained because of the quality of goods or services shrink, the sale of imitation goods, fakes and so on ...

Group buying sites are fiercely competitive and brutal

Group buying site Set the threshold is very low, operating costs, build station costs, maintenance costs are relatively low. Coupled with a very clear profit model, resulting in large and small group buying site flocking online. The competition is fierce, there are so many websites on the surface, but the actual operation is still very few. Because the website on-line is very simple, but how maintains the customer group, the establishment own sales team. These all require strong financial support.

Some weak small group purchase site can not be with some catering, cinemas and other large business cooperation, but unwilling to quit the group purchase site of the army. So in the selection of cooperative merchants did not consider the quality of products and services, will be a number of small shops, shop also moved to the group buying site. Lead to group buying site in the consumer goodwill greatly reduced.

Where is the access to the group buying site?

glutinous Rice NET general manager Shenboyang said: "Now the group buying industry is too disorderly, big website Small website has the question." Small Web sites exist under the pressure of capital and manpower, large Web sites to pursue scale, recruit more, burn more money, more in the pursuit of water rather than long-term profits. ”

This is the need for the whole group buying industry needs to reflect on the issue, how to increase the supervision of group buying site, group buying site how to find a cooperative business when the good quality, service off, cost-effective close. How to better comply with the domestic group buying market trends, appropriate transformation and so on.