Hot keyword optimization can not ignore the construction of content

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Yesterday with a few friends chatting, discussed some of the Hot Keyword Optimization topic, the benefits are quite abundant, here to do a summary, I hope to be useful.

The views of the discussion are basically divided into two categories: one is that the content is more important than the outside chain, while the other side insists that the chain is more important than the content.

Including the author in, once thought that the content of the site is not important, outside the chain to a large extent determines the final ranking of a website. The reason is also very good, take the Enterprise website, many sites are extremely scarce content, or no content, or the world article a big copy, content completely own original rare. But no content site rankings must be bad? The reality is that even if many sites do not have content, even n years do not update content, ranking is still good, that can only be explained by: content on the site's ranking role is very small.

I believe many people have similar experience, just started to do site optimization feeling very simple, do a few links, ranking on the up, for beginners, this is simply too cool, too exciting. But the feeling of optimization is not as simple as it might be.

What's the difference? In fact, the problem is in the key words above, mainly to see you optimize the keyword is a hot keyword or ordinary keywords.

Ordinary keyword optimization methods can not directly apply in the Hot keyword optimization, they have a big difference in the process of doing optimization, we must do enough data analysis, determine the breakthrough point and the main optimization methods to achieve targeted.

Hot keyword optimization must rely on the site content, structure and internal chain.

If you abandon the construction of the content to think that do outside the chain, is trifles, also very dangerous, take the friendship link for example, if your ranking simply rely on friendship links, then this optimization layout is very unreasonable, once the links of the site problems, you will immediately be implicated. Light snapshot back to the file, the weight is included, ranking down. Hot keyword optimization is different from ordinary keywords, it is characterized by fierce competition, master, can not have the slightest careless, must concentrate on the position, a slight careless ranking plummeted. Based on these characteristics, I think the hot keyword optimization must be placed in the content of the site to build up, to spend great efforts to do their own site content, structure, inner chain, this is your most worthy of the things to rely on.

Through this discussion, I have changed many of my previous ideas, so that some misconceptions have been corrected, so that some vague concepts become clearer. Optimization indefinitely, if there is a condition, or suggest that everyone more exchanges, and diligent communication!

This paper is provided by welded wire mesh http://www.hq-wiremesh.com.

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