Hot money is the trigger for hand-wandering

When hundreds of thousands of of Apple users were furious about the itunes account being stolen from the download game, to participate in the brush list of a Beijing hand travel company in Chaoyang Door Office to the intention to invest in the display of relevant game rankings; in many hands travel industry people questioned Analysys International published the list of hand travel market fairness, A mobile game issue and operator on the list is using the list to discuss mergers and acquisitions with an internet company.

This is just a a-share of the concept of a tour of the phenomenon spawned by one of the chaos, although it is difficult to trace back to the end of which brokerage helped push the concept of a share in the boom. It is reported that in this year's gem 355 stocks, the absolute increase of more than 300% of only two hand tour companies: China Green Bao and Palm technology, the former to exceed 350 times multiples of the first "demon stock", the latter also created a 200 times multiples. At the same time, by the merger and acquisition of the business rumors, including Palm technology, Bo Rui spread, Datang Telecom and Huayi Brothers and other companies share prices have been greatly pulled up.

Industry insiders revealed that the brush list or buy the list is only a hand travel company to obtain capital recognition of one of the means, in the hands of the company to play the game, there are also a a-share companies try to "custom" hand tour companies used for acquisitions, if the hands of the market has the so-called river rules Then the amount of hot money for a A-share of the concept of hand-swim hit the mobile phone game market, the original rules have completely disappeared, the rivers and lakes chaos.

According to investors, this wave of investment from a-share hot money will continue at least until the end of 2014, with a large number of small and medium-sized teams and even large and medium-sized hands to develop and channel the collapse of the market will enter a more rational stage. Before that, the hand-travel industry will continue to put on more absurd stories.

Hand Tour Market Mania: A A-share listed companies flocked to

Lotus Venture partner Liu Jin revealed that domestic hand travel industry has experienced two rounds of investment boom: one is the 2011 sense of the most sensitive foreign investment venture, to small millions of yuan investment start-up team, and the second is now within the investment and a-share listed companies mainly small millions of investments and billion-level acquisition. Insiders say that the second round of investment boom, a-share investment is large shipments, the investment circle is just a trot.

The reason for many a-share listed companies to enter the investment hand tour market, Zhong Qing bao and the palm of the interest of science and technology, in this year's gem 355 stocks, the absolute increase of more than 300% of the two, the former because of the price-earnings ratio of more than 350 times times known as the first "demon stock", the latter also created a 200 times multiples of the myth.

Liu Jin that a-share listed companies to invest in the hand-travel boom in addition to the film and television content control level to relax, but also with the stock market and hot money liquidity, the imagination of mobile gaming space, amplification of the Matthew Effect and information asymmetry of the herd, These magnifying effects make the shares associated with hand-travel multiples of 200 or even 300 times times the miracle performance.

But he also believes that many a-share listed companies into the industry, did not recognize the huge revenue after the high cost of wage advertising and sustainability issues. Over the past few months, there have been a number of small and medium business start-up teams or companies in trouble, high salaries and lack of planning for the company's development is the biggest reason.

Part of the head of the entrepreneurial team Liu Jin agree: "The current hand tour market hot money constantly effect is only a small number of quality team benefits, the money may be the past several times, but most companies are still difficult to live." ”

A hand Tour entrepreneurial team leader to Tencent technology, said, if there is no such a-share listed companies rival travel industry investment boom, today's hand tour market may be more healthy and rational. According to him, the past 2 years, the hands of the team across the country, the end of 2012 to the first half of 2013 market cooling, with a large number of hand Tour team and the company closed down, the entire hand tour industry are in the cooling state.

He believes that this round of cooling will promote the domestic hand travel industry pay and management more reasonable, will also reduce the impetuous atmosphere in the entrepreneurial team, prompting practitioners to strengthen the "internal strength." But with a a-share listed companies smashed money into the hands of the market, just cooling industry was activated again, should precipitate and reflect on the start-up companies and the team again into the hyper State.

In the long run, this competitor is not a good thing.

Hand Tour team's fishy: Brush the list to buy the books

If the once-hand tour market still has the so-called river rules, then the amount of hot money for a A-share of the concept of hand-swim hit the mobile game market, the original rules have been completely disappeared, most difficult to get through the company and the team in order to be able to survive from this round of investment boom opportunities, launched a series of gestures.

Around July 15, several Apple users expressed their protest on several forums and microblogs for having their itunes account stolen for downloading games. Insiders said that the account was stolen on the scale of hundreds of thousands of, despite the high cost of the brush list, but the data problem will not be easily found, involved in the brush list of a Beijing hand tour company is trying to use the Apple download list to persuade the intention to invest quickly.

Compared to the relatively high technical content of the brush list, some companies prefer to rely on public opinion means to help themselves to seek greater valuations, a recent hand tour channel is very unexpectedly appeared in a well-known internet research company's hand tour operation list first. According to insiders, the hands of the channel for several years in the domestic performance of the general, to the way to buy the list of its own 911 of the channel giant, in order to be in the merger negotiations with an Internet giant to pull higher their own valuations.

It is reported that, in addition to brush list and buy the list, a number of listed companies with a share of mergers and acquisitions of the hands of the company and the team have to varying degrees, there are false accounting issues, has been High-profile announced the acquisition of a company's communications companies, in the discovery of the acquisition of the object of the accounting problems, still an urgent call to the announcement of the merger project

The counterattack of "hot money": The concept of Custom hand tour company

According to Liu Jin, the hand tour product life cycle is short, the hand tour team is usually very unstable, the hand swims basically does not have the high IP value, although these revenues may reduce with the salary expense, but the profit may be swallowed up by the higher and high advertisement expense, He estimates that the flow of the entire hand market will grow from around 8 billion in 2013 to around 25 billion in 2015. Although the market for hand travel is growing very fast, it is not a multi-billion dollar market.

For this, a group of photovoltaic companies that have communicated with a number of hand-travel companies and teams to Tencent Technology, a-share companies to enter the hand tour is not from the long-term financial data, and will not really put the company's development prospects in the hands of the business, but in the short term more need "hand tour concept." The company said it did not know much about the issue, but the companies that had talked about it had "really a lot of problems" on the accounts.

In this respect, the company's latest strategy is to "customize" a company to meet the "hand Tour Concept" demand: through Headhunting hired a few hand tour manufacturers of the turnover of the name, and then acquire a hand tour semi-finished or unable to promote the product of Small hand tour company. "For us, this is just a hand-swim concept, and the concept of hand-travel can really fire for a few years, this period of no products for us is not important." ”

The insider said that there are a number of listed companies are planning to use this way to enter the market.

Behind the chaos: hand travel still has investment value

Liu Jin predicts that the turmoil caused by the investment boom of a-share listed companies will continue until the end of 2014, and that a third wave of mergers and acquisitions and small and medium-sized entrepreneurial teams will emerge as a large number of small and medium-sized teams and even large and medium-sized hands and channels are closed. In the future with the increase in the volume of mobile phone shop and hand tour hardware trend of strengthening, hand tour will still become the rapid growth of the industry, although the success rate is low, but the future of the hand travel investment is still bullish.

He believes that at that time, the price of mergers and acquisitions companies will begin to return to the rational, hand-travel industry pay start to reduce wages, advertising spending began to high, investment began to appear polarized situation. At the same time, hand-travel industry began to form a preliminary from the development of more, less distribution, channel centralization, distribution of the giant market, payment and operation Specialization, as well as overseas products into China, which will continue to about 2015 years.

Another person in the industry said that after the chaos, hand tour of course still has the value of investment, but more opportunities will be in the hands of the end.

Conclusion：

Although the end of the company is not good at hand travel company some of the characteristics of the operating mode, but when the hand travel industry gradually cold, looking for large companies to host the company and the team is the mainstream consensus. Hand tour companies Blossom situation will never be staged, entrepreneurial environment has changed, more likely to evolve into a game giant in the mobile end of a ring. Although the end of the company is not good at hand travel company some of the characteristics of the operating mode, but when the hand travel industry gradually cold, looking for large companies to host the company and the team is the mainstream consensus.