Hot "overseas consumption", cross-border electricity dealers are rising

Industry view

"Whether the introduction of a bonded policy, or the clearance of customs data, has greatly promoted the development of Cross-border electric business." On the consumer side, the cross boundary electric business's shopping threshold gradually and the domestic electricity dealer is flat, in the past small public consumption, will become the mainstream consumption in the next few years. "(Haitong Securities Analysis Report)

February 25, the first day after the start of the Spring Festival, in Shenzhen, Ms. Wang first tried to buy Amazon overseas, 15 orders to order two mother and child supplies, the next day 10:30 A.M. received merchandise.

"It's unbelievable!" She told reporters, "I buy are overseas imported version of the goods, previously through the purchase need a week, Amazon overseas purchase incredibly day service, and the price is cheap, almost with similar products in Hong Kong prices." ”

In fact, this is not the exclusive advantage of Amazon. 21st century economic reporter learned from the step-by-step (002251.SZ), the company's Cloud Monkey Global purchase will be officially online on March 3, as Hunan's first cross-border purchase of electricity business platform, cloud monkeys to buy deep in the mainland, the platform on the line will ensure that each single user can receive goods within 3-7 days.

In addition to electric business giants, traditional retail enterprises, to shun Fung as the representative of the domestic express enterprises, also piled together to layout cross-border electric business. "Local electric business has been unable to meet the needs of Chinese consumers who are increasingly frequent shoppers from overseas," said Ningxiao, vice president of the International Electricity Business Service division. ”

China's outbound spending in 2014 rose from $129 billion trillion in 2013 to $165 billion, the largest percentage increase in two years, according to the latest data from the China Foreign Administration.

In the first half of 2014, with the Cat international line as the symbol of the Cross-border electricity dealers from the past niche market gradually upgraded to the mainstream market, "overseas shopping" style of tourism and freedom, can also crazy how long?

Hot "overseas Consumption"

In recent years, "China year" has become a global retailer's carnival. In Japan, the "Spring Festival business" for Chinese tourists began February 18, the first three days, Japan's three-Vietnam department store in Tokyo Ginza store duty-free sales rose 2.4% Year-on-year, Tokyo's Department of West Wu Ikebukuro, the head office in the Spring Festival duty-free goods sales surged, reached last year during the Chinese Spring Festival 3.6 times times.

According to a local television program in Japan, 10 days of the Spring festival in 2015, an estimated 450,000 Chinese tourists spent nearly 6 billion yuan on shopping in Japan.

In addition to Japan, during the Spring Festival holiday this year, Chinese tourists "swept" the world, according to the Singapore Lianhe Zaobao reported that in South Korea, Spain, the United States, Los Angeles and other land, has brought a "shopping boom." According to incomplete statistics, visitors to Hong Kong, Seoul, Paris, Singapore, Taiwan and other destinations have become the main force of local shopping. Hong Kong's T Square, Paris, Seoul Xinluo, Lotte, Florence, the Mall and other well-known duty-free shops are crowded every day, nearly 50% of them are Chinese.

China's national Tourism Administration said the number of outbound visitors to the Spring Festival was 5.182 million, and last year was about 4.73 million. There is no statistical data on the amount of overseas consumption during the Spring Festival. In Paris, for example, the Chinese spend 80% of their vacation budgets on shopping, a HSBC report said.

As early as 2012, China's overseas tourism consumption amounted to 102 billion U.S. dollars, and since then surpassed the United States and other countries, become the world's largest international tourism consumer countries. In 2014, China's outbound spending rose to $165 billion from $129 billion in 2013, up 27.9%, according to the latest data from the China Foreign Administration.

Shibin, vice Minister of Finance, said that the continued high growth of overseas tourism consumption indicates that Chinese income levels have increased and that the quality of consumer goods is becoming more and more high.

Ms. Wang told reporters that China's domestic food safety, environmental pollution concerns, which also led to a lot of domestic consumption transfer abroad, maternal and child supplies and health products overseas purchasing heat is one of the typical. and high-end security products domestic purchase price far higher than abroad.

According to a survey of the Ministry of Commerce, watches, bags, clothing, wine, electronic products and other products of 20 kinds of imported high-end consumer goods, China's mainland market average price higher than Hong Kong 45% or so, 51% higher than the United States, 72% higher than France.

In addition, the appreciation of the RMB exchange rate in 2014 increased overseas tourism and overseas consumption. The renminbi has appreciated by more than 10% against the yen and the Australian dollar, and has risen by more than 14% against the euro, which has reduced the cost of overseas consumption to a certain extent.

"We and the tax authorities are concerned, and will continue to track the problems and phenomena in the hope that the tax principles are consistent with consumption habits of policy measures." "Shibin said.

The rise of cross-border electricity dealers

Shanghai customs recently stressed that, from March 1, 2015 onwards, import package recipients receive postal notification should truthfully declare imported goods. By oneself or agent to the Postal Declaration Hall fill in the "Entry personal mail Declaration", and submit related materials.

Haitong Securities to this analysis that the provisions are the original provisions of the customs, but the actual implementation is not in place. In the future, the state will increase the import parcel post supervision, the long-term benefit of the commercial cross-border electric industry chain of sunshine Development, the expected industry supporting regulatory standards, regulations are expected to be introduced in 2015.

Ningxiao that China's growing middle class and rich people favor international brands, and that the Cross-border electricity business will flourish in China, bypassing the choice of local brands for fear of product quality and safety.

The proportion of China's cross-border electricity quotient to China's total foreign trade volume rose from 11.9% in 2013 to 14.8% in 2014, the consultancy estimates. By 2017, the proportion of cross-border electricity dealers in China's total foreign trade is expected to reach about 20% per cent.

At present, in addition to the first batch of Shanghai, Chongqing, Hangzhou, Ningbo, Zhengzhou 5 cities, Guangzhou, Shenzhen, Suzhou, Qingdao, Changsha, Pingtan, Yinchuan, Mudanjiang, Harbin, Xi ' an, Yantai and so on have been approved Cross-border e-commerce pilot cities. According to the information provided by the Shenzhen Former Sea butterfly consultation, as of the end of 2014, the national Cross-border e-commerce pilot export exports have exceeded 3 billion yuan, and is expected to maintain the growth rate of about 30% this year.

At present, the domestic Cross-border electric trader players mainly to Ali and Amazon as the first camp, Ali to many platforms (Taobao Global shopping, Cat international and a Amoy net) mainly, Amazon weight in the commodity many categories; Ali to overseas collection of goods docking domestic logistics, Amazon built from the trade Area direct mail shipments of warehouses.

In addition, Jing-dong, Cofco I bought a network, a shop, Chongqing department Store (600729.SH), step by step High (002251.SZ), such as local electric dealers, retail enterprises constitute the second echelon of cross-border electricity dealers. Step high related Personage said, the day Cat International although early on-line six months time, but the leading advantage is not big. and step by step high advantage is large-scale, operation cost is low (have entity store advantage), and with international first-line supermarket has cooperation.

"In the investment strategy, the Cloud Monkey International audit Standard and the cat international as strict, but compared to the cat international requirements of 200,000 margin, Cloud Monkey international margin only need 10,000, encourage grassroots landing platform." "The above steps," said the executive.

Ocean terminals, Honey Amoy and Honey Bud Baby, and other emerging start-ups, last year, has received 100 million U.S. dollars, 30 million U.S. dollars and 60 million U.S. dollars of investment, these enterprises constitute the third echelon of the multinational power. According to the latest statistics of China customs, over 2000 companies have registered Cross-border electric business since 2012.

In addition, to shun Fung, rhyme Tatsu, Yuantong and other representatives of the Express giant, is also stepping up the layout of Cross-border electric business. According to Ningxiao, as with the domestic electricity dealer, the Cross-border electricity dealer's three key nodes are also the logistics, the information flow, the capital flow. One of the most complex logistics systems, transport distance long, the need for a number of logistics companies, and customs clearance system time-consuming, in the past, through small company transshipment, not only logistics time-consuming, and goods easy to be switched, real goods become fakes!

At present, the cat international mainly take the bonded and the collection of goods two modes. Through the big data to finalize the hot products, CAT international business can advance the product into Hangzhou, Ningbo and other six bonded pilot cities warehouse. When the consumer orders, the day in the Bonded area customs clearance, its logistics and distribution of the aging equivalent to domestic goods.

Ocean Dock has chosen the model of self-construction logistics, and has built 10 international logistics warehousing centers overseas. In addition, to shorten the logistics distribution of another way is to get data and customs data through, can greatly speed up the customs clearance process.