Hot pot off-season not light, the United States nets to win the marketing war

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Hot pot industry known as "Chite Nine back" said that the image reflects the summer hot pot business light situation. Into the June, even the well-known hot pot restaurant has always been overcrowded guests have also been reduced, the usual attendance is not high hot pot shop is desolate. In order to stimulate the sluggish summer hot pot market, each hotpot shop has introduced the Naukin preferential treatment, eats how many sends, returns the coupon and so on promotion means, but does not seem to have the effect ——— the consumer has been accustomed to this already. To remove the weather reasons, the hot pot industry competition is also leading to the reshuffle situation today is an important factor. To be among the many peers to stand out and build brand effect, but also to think of a more creative.

For hot pot shop owner Yu, this year's rise of the group buy real help him a big favor. Because of the early business, the same street opened three hot pot shops, although the old Sun's shop in the vicinity of good reputation, but business is still subject to a certain impact. See on the off-season, passenger flow is increasingly scarce, the old sun made a major decision, in mid-May and the United States network reached a group buy cooperation, the original price of 398 yuan of four people hot pot package, the group purchase cost of only 128 yuan, a period of 2 months. Buy a out, attracted thousands of people to buy, the old Sun's hot pot shop business suddenly booming up, than the busy season still hot.

For the old Sun, although the contact is only a coincidence, but really impress him and let him determined to test the water mass purchase or the United States network strength and professional attitude. The United States network sales staff told the Old Sun, the United States Group Network is the earliest Chinese group purchase site, but also the strongest group purchase site, tens of millions of users are not advertising, but all by word of mouth, is the best group purchase industry site. This emphasis on the credibility of the attitude and the old Sun's business philosophy is fully consistent with, but also the most valued by the old sun.

Another operation of the shuttle side fish Hotpot Miss Wu recalled with the United States Network cooperation, the same admiration. Like the old Sun, group purchase at the end of thousands of people to buy, but the United States network of sales staff to remind her, although more tourists, but not to earn money at one o'clock, to really win repeat customers, relying on improving the quality of service, the most taboo to deduct vegetables or discrimination group purchase guests, the other staff should be sufficient. To this end, Ms. Wu deliberately increased the number of two attendants, and all the attendants for specialized training. From the reception of the first group of buyers, daily to the shop guests in a constant stream, due to the amount of food, taste good, service in place, not only beer income has increased a lot, but also won a large number of repeat guests, and even a special trip with friends to eat fish hotpot.

Industry insiders believe that the hot pot industry is the typical representative of seasonal consumption, the industry threshold low, light season obvious. Compared to the traditional promotion, group buying this new type of consumption to improve the off-season consumption of the effect of better, it is worth the seasonal consumption of businessmen to try. In addition, in the group purchase site selection also need to be cautious, strong, good Word-of-mouth group purchase site to bring high quality of the source of the more likely, the publicity will be more effective.