Hotel Industry Network Marketing cake how to divide up

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

We have been involved in the breakdown of more than 3,000 industries, for each industry network marketing, but also unique insights. This article will introduce the hotel industry how to carry out network marketing. Facing the domestic hotel industry such a large market, the hotel in the end how to do, how to do it can really be effective? First, take a look at the latest research report.

2012 China Hotel industry total operating income of more than 200 billion yuan. At present, more than 40 International Hotel management group more than 70 brands settled in China, operating and management in China, the number of hotels in more than 1000, the world's top 10 international Hotel management Group have entered China. China has become the world's largest hotel industry development potential, the best development efficiency, the highest comprehensive benefits of the market, for many years the average annual profit margins of foreign hotels are maintained in more than 10%, the future potential development will accelerate. Such a big market, facing the user group slowly accustomed to the Internet and mobile internet era, the hotel industry how to carry out network marketing? How should this cake be divided up?

Product strategy: Determine the main object of network marketing

The network Marketing object is for the customer group which may produce the purchase behavior in the network fictitious market to propose, according to the hotel own product characteristic situation, determines the marketing main object, through the website content production, attracts these groups to visit. For hotels, the customer group is nothing more than: The young customer groups, business guests groups, middle-grade economic income customer groups, low and medium economic income customer groups, casual holiday-type guest groups. In the determination of the main object of network marketing, we must also understand and pay attention to the group distribution of network users, that is, by focusing on the customer groups on the network, combining their own product characteristics, finally determine the main target group of network marketing. When the positioning is done, we need to according to this part of the user base targeted to promote, so that they have the need to quickly find you.

Second: The site to do a good user experience

After positioning, we need to use the site to display their own hotel features and services, customers in the hotel psychology has a benchmark, the traditional customers in the reservation room will go to visit to decide whether to stay, and the internet we can show to meet customer demand, To do with the picture really reflects the hotel's environment and hotel services and so on. The hotel uses the High-tech means of computer and Internet to create a "virtual room", not only can customers have a full understanding of the rooms he will book, but more importantly, they can design their own favorite rooms in the "virtual rooms", thereby truly making the best combination of tangible and intangible products and intangible services in the hotel rooms.

If the customer is satisfied with the "visit" room, you can make a confirmation reservation. If you feel that some places are not satisfied. such as the color of the curtains, the display of the wind screen, the level of the floor and so on. As long as the customer input their request into the computer, a moment later the hotel will reply. If your request hotel can be satisfied, the hotel will once again invite customers into the "virtual rooms." When you do this user experience, users can clearly understand the hotel through browsing, which can also speed up the customer's recognition and order of the hotel.

Third: Determine the promotion of network marketing Way

With the positioning, with the show, this time we need to promote. The general network marketing activity mainly has the network advertisement marketing and the network site marketing two kinds of methods, the advertisement marketing is "pushes the strategy" the method, the site marketing is "pulls the strategy" the method. The hotel can use these two methods according to the operation situation and the development of the network reservation, so that the network promotion achieves the best effect. When the attack is launched through the network advertising to stabilize the network of customer groups; also through the careful production of information content of the site, the potential customer groups firmly attracted to the network to establish a good image of the hotel.

Of course, in the network marketing implementation process, must also consider the financial situation of the hotel, formulate a network marketing budget plan. Marketing on the Internet, all prices and conditions are changing. Need to continue to learn and compare, to determine the best combination of marketing solutions, as far as possible with limited energy and limited funds to receive the best possible marketing results, so that the hotel's network booking real business results. At present, there are a few online do better, we can refer to.

Hotel industry do a good job of network marketing, you should understand, and then do, network marketing is a system, must not be in the absence of a plan under the premise of the launch, which will be in the subsequent operation lost direction. If you are engaged in the hotel industry, you do not know how the hotel industry to do network marketing, you want to promote the hotel industry in the network marketing competitiveness, you can pay attention to our single kernel information Network marketing course, click on the request to hear tickets.

This article from Tan Ren Information Group http://www.srzxjt.com/Article/jiudianxingyeruhekai_1.html, reproduced please indicate the source, thank you!