Hotel into group buying segment Dark Horse

The hotel became a dark horse in the field of group buying this year. Group Buy Navigation site group 800 statistics show that the previous November, hotel tourism has achieved turnover of 3.15 billion yuan, a net increase of 1.65 billion yuan, the growth of 90.6%, has become a food, entertainment after the third group buy category.

According to the group 800 statistics, this month's hotel travel group buy continue to perform well, to 340 million yuan. Through the annual data observation, the hotel tourism in May only slightly lower than the life service, the remaining months are among the first three group buying category. In addition, the Regiment 800 through the same process network, Ctrip Travel network, Yi Long Travel Network 3 online travel site (OTA) hotel Group Buy sales statistics, November 3 OTA website A total of online hotel reservations for 31,000, the order generated through group purchase orders for 495,000 nights, sales of about 130 million yuan.

The analysis of the North Business Research Institute shows that China's economy hotel market is now in the smoke, from last June began to play a "price war". At the same time, rely on high-end government, business reception of high-grade star hotel also because of consumer environment forced to seek new market, tap the public business opportunities. Beijing Jinrongjie Intercontinental Hotel, Beijing Marriott Hotel, Shanghai Shimao Seshan Hotel and other high-end hotels have already started with the public comment on the network, litters group, such as group purchase site cooperation, and some discounts even low to 24 percent. Industry expert analysis, with the hotel group purchase in the two or three line of the city's further expansion, as well as the attendant food, tourism and other joint product consumption, coupled with more and more high-end hotels to join the group buying market and the upcoming Spring Festival dividend, hotel group buying in the next month or will usher in blowout-type development.