Hotel Marketing Case (iii): Mobile 12580 Comprehensive information portal

12580 Comprehensive Information Service portal, is China Mobile based on Voice, the construction of the Internet, WAP, SMS, MMS and location service is one of the strategic steps for China Mobile to transform from "mobile communications expert" to "Mobile information expert", aiming to "provide the most suitable information to the most suitable person at the right time".

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12580 between the merchant and the consumer, has constructed a "the customer subdivides the demand matching, the advertisement promotes the sale directly" the bilateral market, devotes in provides "the expert level" the information service for the customer. With the adoption of a national unified platform and information base, 12580 of services can achieve national consistency, cross-regional continuity.

12580 established a nationwide network of hotel partners, the choice of qualified and have a considerable service quality hotel, according to business people on the hotel accommodation needs, to provide users with hotel booking services. Users can, anytime, through the telephone call 12580 access to all services, and can be combined with mobile phone positioning function, to provide the surrounding merchants supporting inquiries recommended.

In terms of service mode, service content and service object, 12580 comprehensive information service and 114th code all know (118114, 116114), China Switchboard, global switchboard and other operators to provide tourism information and booking services, although for other telecom operators such as China Unicom, China railcom, It is not yet aware of its coping strategies, but it is not expected to be indifferent.