Hotels in Sanya scare away tourists who are most at loss

Source: Internet
Author: User
Keywords Hotel
Tags consumers demand high high-end high-end hotels market market demand market expectations
The Chinese New Year Sanya part of the hotel occupancy rate is less than 50%, while the tent rental is in short supply Sanya high-end hotel prices during the spring festival price increases in the madness is staggering. According to industry sources, many tourists feel that Sanya hotel prices are too high, "a lot of people have changed the Spring Festival to Sanya holiday plans, preferring to choose new Malaysia to go abroad." "Hotel staff are ridiculously priced." Yalong Bay is currently the most concentrated area of Sanya high-end hotels.  Reporters found that during the Spring Festival, Yalong Bay every night the average price over million hotels abound, most hotel prices than usual rose 3 to 5 times times. Reporter learned that during the Spring Festival, Sheraton Resort Hotel February 12 prices 2400 yuan Elegant room, February 15 rose to 7650 yuan. Marriott Hotel average price of 13,000 yuan, the usual 3740 yuan per night, the top Seaview Suites, the Spring Festival price of 30300 Yuan, Rose 7 times times, the Ritz-Carlton Hotel's Huahai and Jin Maoju respectively reached 68,000 yuan and 88,000 yuan per night.  Hotel prices are soaring in the more concentrated Sanya Bay and the Dadong Sea in the high-end hotels. The ordinary room of some four-star hotel in the east of the East Sea, also from the original four hundred or five hundred yuan per night rose to more than 2000 yuan. Sanyaming Seaview Hotel staff admits: "Our four-star hotel is so high, I also feel very outrageous." "Some of the occupancy rate is less than 50% of the rising price, behind this should be in short supply market in support."  But many hotels reflect that during the Spring Festival Sanya housing rate is not high, compared with the spring festival has declined in previous years, there is no "one room difficult to find" situation. According to Chen, a customer service coordinator at Holiday Inn, the hotel has more than 800 rooms with a housing rate of more than 60%. He said hotels in the Yalong Bay hotel prices have risen by the same rate and housing rates. The reception hu of the Crowne Plaza Hotel Yalong Bay Huayu is about 50% of the hotel's real occupancy rate.  The Ritz-Carlton Hotel has a 40%-50% housing rate for the eve and the junior year. A veteran of the Sanya Hotel industry believes that even after the financial crisis, the Sanya Hotel was still very popular last year, making hotels and travel agencies very optimistic about the market expectations for the Spring Festival this year. "Plus the news of Hainan's construction of international tourist Island, the January came to Sanya to buy a house and speculation of a lot of people, because the hotel price has not been raised, the housing rate is very high." "But blindly rising hotel prices have gone beyond the affordability of most consumers. "High house prices have scared off a lot of tourists, which leads directly to a low housing rate," he said. According to Ma Jing, the lobby manager at the Sanya Bay Sea resort, "most tourists can't accept the thousands of dollars in hotel prices." Chen also said that many tourists feel that the price of Sanya hotel is too high, "a lot of people have changed the Spring Festival to Sanya holiday plans, preferring to choose new Malaysia to travel abroad." "Most of the speculators are losing money according to Sanya Bay Sea Rhyme Resort hotel lobby manager Ma Jing, the hotel has 825 rooms, the Spring Festival housing rate of about 75%, which means there are more than 200 vacant rooms," housingRate is much lower than we expected.  "Ma Jing said.  Industry insiders believe that the hotel and "private rooms" of the travel Agency for Sanya Spring Festival market expectations too high, blindly raise prices, deviating from the real needs of consumers and consumption capacity, is the hotel prices continue to climb, the housing rate has declined the main reason. In the embarrassment of rising hotel prices and low housing rates, the hardest hit are travel agents and individuals in "private rooms". According to Ma Jing, because the price is too hard to sell, many of the high-end hotel in Yalong Bay "private rooms" travel agents during the Spring Festival in the Low-cost "Shake House", "do not sell will be smashed in their own hands, this year ' private ' travel agencies do not lose money on the good. "One of the speculators in Sanya said that she had been unable to hand out a few rooms at 8000 yuan in mid-December from the Yalong Bay Mangrove Resort hotel and dumped two on the 16th price of 3000 yuan." "Most of the people in Sanya's private rooms this year are losing money," she said. "Experts call on the government to crack down on property speculation the blind rise in high-end hotel prices in Sanya, the contrast between high house prices and low housing rates, has raised concerns among some in the industry. Experts suggest that the hotel industry should strengthen self-discipline, can not ignore the real needs of consumers, blind price increases.  At the same time, government departments should strengthen the guidance and supervision, the speculation on the property and driving up the price of the hotel to blow. Hainan Province, vice president of tourism Development Research, Wang Jianseng said that the Spring festival is the most advantageous tourist period in Sanya, the hotel can not blindly raise prices, do "a hammer" trading, ignoring consumer consumption judgments and consumer behavior. "Every spring festival will rise, and rise so outrageous, this is a kind of overlord behavior, not conducive to building an international tourist island of good atmosphere." Wang Jianseng said, "New Malaysia's tropical tourism resources are very rich, tourists will use their feet to vote, we can not portentous." "Wang Jianseng suggested that the Government should guide and support the role of the hotel Industry Association as a third party, through the hotel industry associations to address the hotel supply and market demand for information asymmetry between the two sides." "Industry association to the entire hotel market demand and supply situation, do a full market research, in the end Island and the island's demand is how big, our room number, on this basis, timely release more accurate supply and demand information, set reasonable prices." "Wang Jianseng said. Comprehensive "Beijing News", Xinhua
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