Hoto Integrated Marketing to help the food industry secure the winter

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Hoto Marketing Team

yesterday (25) morning, HOTO (Hunan) catering, food supply and demand meet in Changsha Jinxiu Red Mansion Grand Hotel. This is the Hoto Food Network to help the food industry chain enterprise stability "Winter" another major initiative, the use of Hoto supply and demand platform advantages, the establishment of new product sales channels, the implementation of E-commerce procurement platform, DM magazine, mobile Supply and demand platform Trinity marketing strategy, so that enterprises fully feel the power of the Times change And then through information to achieve steady growth!





financial turmoil swept into the food business ahead of the "winter"





who could not have imagined that the U.S. subprime mortgage crisis in the past year will become the world's financial turmoil. Although China is far from the center of the storm, it will inevitably be affected. Exports fall, competition intensifies, costs rise ... A series of pressure is coming, and the consumer market downturn is making companies worse. Many enterprises sigh: "Business is getting worse." "To open up new channels of product sales has become an urgent matter for enterprises."

The whole meeting atmosphere is harmonious, lively and extraordinary

Facing the international market environment, the financial crisis has become the theme of this meeting of supply and demand. Some business representatives said in the meeting, the most direct result of the financial crisis is to lead to market contraction, the usual best-selling products this year is difficult to sell, income also fell a lot. In the food field, due to the decrease in purchasing capacity of catering enterprises, some suppliers are forced to change their sales strategies and even switch careers to survive and develop. The economic winter seems to have come quietly, gourmet enterprises choose to escape or face? Clinging or transformation?

Hoto Integrated Marketing to find a way out this "winter" is not too cold

Food industry and other industries are not exactly the same, but in the long-term development process to form their own unique operating system, especially in the industrial structure chain, the supplier is not facing a single market, but by ordinary consumers and buyers common structure of the diversified consumption pattern. Therefore, in the enterprise marketing means, must take the integrated diversified road, in order to drive the whole consumer market "warming up".

After a long period of research and discussion, Hoto has formed an efficient and complete marketing system for the food field. To open up new sales channels as the center, combined with traditional propaganda and modern means of promotion, the implementation of E-commerce procurement platform, DM magazine, mobile Supply and demand platform Trinity marketing strategy to scientific, three-dimensional, systematic occupy the highest market, to help food enterprises embark on the information superhighway to achieve the new blue Sea strategy.

The buyers are negotiating

        After careful study of Hoto integrated marketing system, Yu Xiang Rice industry leader Liu said Hoto has "double and" advantages, can help Yu Xiang rice to find more and better buyers, is a good partner. Liu's speech has been recognized by the participating enterprises, they have said, believe that the strength of hoto, I believe the food field tomorrow will be better!
 
        looking forward to the perfect "recovery" and hoto cooperation start

         cooperation, mutual win and development, is the main melody of this meeting of supply and demand. The conference atmosphere is harmonious, the laughter is unceasing, the Enterprise representative scene actively seeks the partner, seeks the new development under the situation. Some representatives also actively invite potential partners to interview, exchange business ideas and explore future development. From the participation in the Hoto supply and demand meeting will begin, food enterprises have been from the "economic winter" in the coming out, the most perfect "recovery" in spring.

        Hoto at the scene also held a large-scale discount activities, gold advertising, DM magazine cover, seal page and other concessions continued, the enthusiasm of the participating enterprises surging, less than half an hour, All advertising spots are booked. Old iron cured meat, Hunan-lin red wine, Xinhuang Jia Xin, Xiangxi Tujia family has become the biggest winner on the spot. &NBSP