Hou: A literary arena in the age of large data

There is such a set of data, according to the grand literature in June 2012, its f-1/a documents submitted to the US SE C (Securities and Exchange Commission) showed that its revenue was 52.98 million yuan in 2008, and rose to 1 in 2009, 3.5 billion yuan, 2010 3 9.3 billion Yuan, 2011, Shanda Literature's Web site occupies more than 70% of the network literature market, of which the beginning of the Chinese net monopoly 43.8%. With market advantage, Shanda Literature 2011 revenue reached 701 million yuan. Although the Internet in the whole industry, the network of literature is not big, but its annual high-speed growth more eye-catching.

The rapid rise of Shanda literature has undoubtedly made many internet giants "envious". Since the beginning of this year, especially since May, with Tencent, Baidu, Sina's further involvement, the network literature arena dispute again.

The founding team "ran away" grand "chaos Bureau"

Since March this year, with the beginning of the Wu Wenhui-headed Chinese network founder team and the crack of the grand literature gradually surfaced, and with the Wu Wenhui team, events in the whole market rapid fermentation. Especially to the May, around the beginning of the Chinese network, around the grand literature, and even Hou and Wu Wenhui of the enmity and resentment is in public opinion boiling.

From Tencent internal Mail show, the beginning of one of the founder of the Chinese network Wu Wenhui in the beginning of the March "Run Away" grand, its team has officially and Tencent completed investment cooperation agreement, into the embrace of Tencent.

By the middle of May, the new management at the beginning of the Chinese web was officially unveiled. Shanda Literature Vice President Cui will serve as the starting point of the Chinese network C O, while the grand literary beginning of the Chinese network deputy general Manager Zhou Yiming is responsible for the beginning of day-to-day operations, the Executive Vice editor-in-chief Chen after taking office in charge of content and author. For the adjustment, Hou in an interview with the economic reference newspaper, said, "Starting from March this storm, our editors in three weeks walked more than 20 people, the founding team left us after three weeks to recruit people and do training." ”

In fact, 2006 2/3 of editors and writers left the grand literature; in 2009, more than 20 platinum writers left ... However, during this period a series of changes in staff, the market has given much less attention than today. In Hou's words: "Five years ago if this group of people leave may not be so concerned about, it is the rapid development of the grand literature in recent years to make people pay more attention to this industry, pay attention to the grand literature." "The rapid development of the Internet, the rapid rise of network literature, making Hou and occupy the network literature market half of the grand literature stands at the cusp."

May 30, "to care about the beginning of the Chinese network of Friends of a letter," the wording of the words, the indignation of the grand literature is palpable, and this letter has again sparked the industry on the grand literature of various controversies. The letter disclosed a new literary company in charge of the main person, suspected of reselling, sale of the author's copyright details. The open letter is fierce, the grand literature said: "We have never, and will only pick up a weapon, that is the law." "And if you point the finger at the king behind a literary company," before the law, don't say your father is Li Gang, what about Li gang himself? It was reported that the open letter was released in the first few minutes before the creation of the Chinese online line, and a literary company referred to in the Grand open letter was the company. The original beginning of the Chinese network Loli, one of the founding members of the Royal literature reported suspected scalping, sale of author copyright, has been "criminal arrest" by the police. According to the Ministry of the Department of IC P record, the creation of the Chinese network behind the company responsible and domain name holders for Loli.

"Dark war" big data literature industry chain "seek" bureau

On the same day that the grand literature was published, the beginning of the team announced and Tencent cooperation, integrated Tencent network reading channel, "Q Q reading", WA p reading platform "q Q Bookstore" platform resources such as the establishment of Tencent literature, and then the new website "Creation of the Chinese network" surfaced; then, on the evening of June 8, Baidu's literary web site Cool literary network quietly online, and in the Hao123 site navigation appears; June 7, the news that Sina has Sina reading channels, mobile reading content to integrate, and split the reading channel, the establishment of a literary company. In the 2013, an online literature war was imminent.

In the mobile client, the competition curtain has been quietly opened. Easy think tank statistics, in the first quarter of 2013, IR Eader was still the market leader in the mobile reading client market of non-telecom operators, and the market share accounted for about 15.1%;q Q reading growth momentum, seizing 13.7% of the market share in the second place, while the cloud in the market rankings of the bookstore is up two, But market share ranked sixth. Analysys analyst pointed out that, based on Tencent's products a large user base, Q-Q reading in the terminal pre-installed channel limited circumstances, through the Tencent application store and Third-party marketing, rapid accumulation of a large number of users. At present, q Q Reading is good, the future may challenge the palm of the IR eader market leadership position. On the other hand, sitting in the domestic largest original literature resources, the content of the grand literary advantages gradually appear, mobile reading client cloud Bookstore is quickly accepted by the reader. In addition, the Grand BAM Book E-book Reader and the BAM Books phone also provide a number of resources for the bookstore in the cloud.

The road before the grand literature seems to be suddenly rugged. Similar to the large amount of data accumulated over a long period of time, Tencent and Baidu also have some advantages in user resources. and the foundation of Network literature is literature work, besides fund, flow and other external resources support, competition focus or content. In this respect, the creation of the Chinese network editor-in-chief, the original starting point of Chinese network content operations director Jody in the website, said that the first step is to break the contract author permanent loss of copyright "industry practice", proposed 100,000 annual salary signed 100,000 writers of the initial goal, the minimum 1500 yuan/month of the author of the lowest system, Also higher than the beginning of the Chinese network of 1300 yuan. "Our methods include changing the standard partitioning and the permanent loss of copyright by contract authors, changing the unspoken rules of the creator of the welfare bundle, changing the status of the writer's rating without quantification, and making all authors compete fairly." ”

Baidu how cool with similar posture to join this round of "war". There is news that Baidu is cool to 80% of the income to the author, and quickly advance the remuneration, significantly higher than the starting point of 55 of competitors. Second, Baidu is only the work of the Internet and wireless copyright, games, books, movies, comics, the right to adapt to the author, the author can sell their own, which is also the copyright of other online literature sites to the site all the way completely different. Some market participants point out that literature is the most upstream part of the chain of the entire cultural industry, in addition to directly producing value, it can also have a very diversified copyright derivative and two times the value of the transformation of the way, such as games, film and television and so on. Network literature In addition to the video, publishing industry, such as the ability to transport content, and similar to Baidu Bar, Tencent game such a platform to get through the ability, on this basis there are infinite possibilities.

And there is news that the grand literature is also in the corresponding adjustment strategy, according to insiders, the beginning of the Chinese network to adjust the copyright cooperation mechanism, the author can participate in the copyright sale link, including the works of pricing, publicity and works adaptation, and will open the copyright auction cooperation channel Publicity copyright cooperation throughout the process, In order to pursue the transparency of copyright cooperation bidding mechanism.

In fact, this is not Baidu and Tencent for the first time to advance into the field of online literature, "like Tencent has been doing reading, they ten years ago, Tencent Reading, three years ago did the Chinese literature network." At that time, the Chinese literature Network, investment is also very high, the level of personnel is also very high, but later did not succeed. Baidu's previous attempts to do so have not budged. said a market person. And for Tencent, Baidu and other network giants "aggravating", Hou said: "We have established a more complete from the writer's production mechanism, to the product distribution mechanism, we have focused on the field of online literature for many years, and have a large number of related data accumulation, these are competitive advantages." ”

Multi-mode innovative mobile reading exerting force

"With competitors coming in, we're constantly changing our strategy," he said. "The impact of the change of the founding team, Hou Verbal prudence and self-confidence," often people say that we create a new era of pay model, but this aura is sometimes a sense of a burden. Still need to constantly innovate, the pattern of breakthrough, not rigidly adhere to the current model. "2013 Years of online literature market is noisy, and in the controversy vortex, in the face of possible more fierce competition in the future, business model innovation is essential."

May 14, the grand literature announced with Y Y formal strategic cooperation intention, the two sides of the best quality resources for integration, together to create "beautiful reading" type Live program, and will be in the near future platform docking, to create a new very real-time interactive network literature business model; May 29, Grand Literary beginning of the Chinese network issued a notice said: Recently a company through the royal Literature of the beginning of the official Chinese network channels, one-time purchase of 20 billion yuan (equivalent to 200 million yuan). According to the beginning of the Chinese network and the company's agreement can be confirmed, the enterprise one-time investment 200 million yuan to buy 20 billion starting currency, will be used in the near future to meet the overall promotional plan. In the interview, Hou said that the specific enterprise information, promotional time and promotion methods will be disclosed in late June.

Talking about cooperation with Y Y, "We are delighted to work with Y Y, and we look forward to the high quality rappers that Y Y is rising among the hundreds of millions of of users, integrating with our best quality writers and work resources." Zhou Yiming, deputy general manager of Chinese network, said, "expect similar innovations to play an important role in the industrial chain layout of Shanda literature." We will start from the beginning of the Chinese network to try, and gradually spread to all its websites and publishing companies. ”

Relevant responsible person revealed that the recent Shanda literature and Y-y platform has been on the popular work "Will night," a cooperative pilot, during which more than 100,000 users participated in "Looking for the Night" storytellers "activities, more than 13000 users participated in the story of the draft, a total of 42,000 more times. According to the introduction, the cooperation from the grand literature to provide the starting point of the Chinese web list of popular works, Y Y provides the hottest popular beauty anchors, on both sides of the platform, for the network literature readers and Y y users to provide a special "beauty reading" class program, users can not only "Shuwang", but also "read the story." With the help of beauty anchors to the beginning of the grand literature of the original Chinese net Works deduction, online literature enthusiasts can enjoy a new reading experience, to meet their reading needs, at the same time, the author and the host can receive users of virtual items to reward, so as to obtain new revenue channels. Through this model, it can inspire the appearance of works and anchors that are more suitable for the program, which will promote the development of network literature and y-y platform. With regard to the cooperation of 20 billion beginning coins, although Hou no details, he told reporters: "This is probably another innovation in our model, we have recently tried to develop a new B 2B model, the merchant pays for the reader (the novel), at the same time, the reader can also be achieved to some extent free." We're also experimenting with different possibilities, which used to be the B 2C model, where you might be paying for a book in the future, and a pattern like this is actually something we've been trying to do long ago. ”

Mobile Internet era, web-based reading field is also a lot of network literature sites, the grand literature nature is also not spared. "About 2 a day." 300 million of people watching online novels, online and cell phone reading, last year through the mobile phone to read less than 100 million, the advent of smartphones also makes the mobile phone reading group further expansion, "Hou said," Starting from last year, the beginning of the Chinese network launched its own mobile clients, and within a short period of time, Mobile client revenue has accounted for the beginning of the Chinese network total reading income of 1/3. Our internal data show that this year from the beginning of the Chinese Web client revenue may be about four times times as much as last year. "In addition," the mobile internet to fight piracy will be relatively easier, conducive to the healthy development of the network literature market. ”

The analysis of the Yi think tank based on the analysis of the mobile reading client market in the first quarter of this year, the mobile reading client market pattern is undecided and there are still big variables in the future. At present, the terminal pre-installed for the client to promote still important, in this input more IR eader, the tower read literature has gained a good market position. In addition, with the development of mobile reading market, "Content + platform services" providers such as Q-Q reading, tower reading literature and Shanda literature has its own content advantages will gradually appear, high-quality differentiated content resources will attract more readers, based on the content of a more diversified profit model, There will be more opportunities for better market position in the future.

However, Hou also maintained a moment of vigilance, "the future mobile internet can still be like this is not easy to say, perhaps there will be a new situation out, can not say that mobile Internet is a smart machine, there are variables, but we also do not know." The mobile internet itself is a mechanism of constant self subversion. ”

Hou's mind is always "think of ideas", perhaps this is his less than a few years ago, the main reason for black hair. During the conversation, he raised the interest of the journalist in the literature financial innovation. "We have come to realize the value added of the writer by paying for the original online novel and then introducing the reward." And in the future, I'm also imagining if it's possible to achieve an ' IPO ' of a writer's work like a financial product, is to put the writer and works as a financial products to operate, such as the writer's works cut into a lot of shares, so that users subscribe, if sold well, the writer grows very fast, writers and netizens can benefit from it. ”

(Responsible editor: The good of the Legacy)