HOU: Big companies sometimes give up their interests and let others win.

Shanda Literature company chief executive Hou (Source: Sina Finance and Economics chenxin) Sina Science and technology news November 20, in today's 2010 entrepreneurs ' annual meeting, Shanda literature CEO Hou when talking about enterprise innovation, said, like Baidu, Alibaba, Tencent such large enterprises should assume greater responsibility, " Earn less, even at some point, lose a bit, but in the long run is advantageous. The following is the full text of Hou's speech: There is a bookstore in the background of e-books, this is an open system, open to all Chinese publishers, their works can be through the cloud bookstore and E-books to do a share, which is better than others. Today to discuss innovation, I have some of my own ideas, China is not short of money and not lack of smart head, from the effect of innovation, I feel there are several levels. First, all of these entrepreneurs or enterprises, first of all can not cheat, this is the minimum requirements. But you can see that in recent years, especially this year, a lot of, whether it is internet companies or traditional enterprises, you happen to be the voice of the cheat company. Second, to participate in the entrepreneur or enterprise, should have a win position, to ensure that they make money, as well as the industrial chain downstream to make money. Third, for many enterprises, or large enterprises, not only to win, but may even give up their own interests to let others win. Big business, like Baidu, Alibaba, Tencent, such enterprises should assume a greater sense of responsibility, to allow the whole society to maintain an atmosphere, they are themselves a creative or creative industry beneficiaries, I believe that they earn less, and even at some point to lose a little bit, the long-term is beneficial. These three-tier values should be the basic values of the entire practitioner, and the values are looming.