Hou Ting: Network marketing of small and medium-sized Enterprises website Promotion Program Ultimate Chapter

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Hou Ting: Network marketing of small and medium-sized Enterprises website Promotion Program Ultimate Chapter

Most of the strategy of Network marketing is based on the Enterprise website. More and more small and medium-sized enterprises recognize the importance of corporate websites, have set up their own corporate web site. But the question is how to promote the corporate web site. The importance of the promotion of corporate website is self-evident! How to promote the Enterprise website? China Network Marketing Network is the first network marketing information portal, which provides a wealth of network marketing information resources. From the "China Network Marketing Network" Tinlu to provide relevant information that the domestic small and medium-sized website about 79% daily traffic less than 200IP.

Website promotion is actually very simple, small and medium-sized website promotion has certain restrictions. Not only to obtain traffic, but also to maintain the corporate image, so you can not use some of the personal website propaganda unconventional skills. At the same time, to obtain more commercial traffic is the core of the SME website to realize its value. Below, "China Network Marketing Network" Hou Ting according to own work experience and everybody exchanges.

One: Search engine

The expansion of network information determines that search engine must become an important way for people to obtain information. Through search engine optimization or search engine payment promotion and so on, is to carry out Enterprise website promotion is one of the quickest and effective way. The search engine pays the promotion to be quick, the effect is good. Search Engine optimization is a long-term job. In addition, you can also purchase the general Web site, the network real name and other Chinese plug-in services.

Second: Advertise

The essence of advertising is to promote products or services. To find the most suitable for the enterprise target customer groups favorite sites, or in the portal, authoritative website advertising. The same can be in the short term of the corporate web site in front of netizens, but also the majority of business owners are more agree with the method. Some enterprises at the same time in the traditional media will also put ads, traditional media ads, the website address announced also has a certain effect.

Third: PR News

PR article, also known as "soft Wen." "Soft Wen" has targeted, long-term, fast and other advantages of transmission. is a corporate website promotion and SEO an important strategy. "China Network Marketing Network" Tinlu for Small and medium-sized enterprises specially customized a set of PR article release program, let the enterprise information display in Sina, Sohu, Yahoo, NetEase, China Net, the network, Xinhua and other portal sites. Small and medium-sized enterprises to establish corporate image, to carry out Word-of-mouth marketing preferred scheme.

IV: Information platform

The existing B2B,B2C platform in China is about 20,000, and a considerable part of it can be left directly to the corporate web site itself. Select a subset of information platforms to periodically publish and update enterprise information. Don't forget to leave the Web site. In addition, some industry-related websites or forums can also release a number of corporate news, supply and demand, promotions and other information. At the same time to remind, after the release to maintain regular updates, to achieve the best results.

V: Physical Products

In the enterprise's own products, or product packaging left on the site, you can through the end user to achieve corporate website promotion. There is also a production-oriented enterprise workers work clothes can also be printed on the Web site or corporate website logo, strengthen the image of the site. In addition, the appropriate time to plan some promotional activities or give a souvenir to the customer, printed on the gift site. such as t-shirts, umbrellas and so on. To remind, business card is not to be neglected to promote one of the kind.

VI: Business partners

The establishment of enterprise website is to promote business behavior better. Work with your own business partners, including material suppliers or sales channels, and try to exchange ads or links with each other's website. If the business partner website or promotional material appears above/below the enterprise, it can also increase the exposure rate of the website to a large extent. For example, to enter the top Partner website Customer list, become a big customer show, into the bottom of the partner's website, as a partner or supplier of the status of the presence.

Seven: Mail Promotion

The domestic email marketing market has been disrupted, it is not recommended that you use the traditional sense of "mass spam." It is recommended that small and medium-sized enterprises can be targeted at existing customers, or active in the enterprise site to leave email potential customers regularly send mail, publicity corporate image, release product information and other content, the appropriate location plus site connection. Setting up mailing list services used to be an important combination of marketing.

Eight: Navigation classification

Now, many people still use the Web site navigation station and classification directory to find information. Corporate Web sites can be submitted to a number of navigation stations and categories based on their own product or service type. The number of navigation stations and categories is numerous, hand selected part valuable, try to submit. General navigation station and classification directory often index each other, once successfully joined one, it is possible to be other navigation stations and categories automatically included.

Nine: Friendship connection

Although the role of friendship connection is getting lower, it still cannot be neglected. Corporate website to get peer site friendship connection is not realistic. But can fight for other industry website Friendship Connection, database marketing (data analysis) has a "beer and diapers" classic case. For example, the enterprise itself is a handicraft manufacturer, then and the Toy Enterprise supplier website Exchange connection, also is the latent value.

Ten: The technique of partial door

There are many unconventional means of promotion, the appropriate use of words, the effect is amazing. Some enterprises seem to be "silly", will provide some irrelevant information, such as convenience inquiries, online service tools, or to develop a classic songs, online games and other content of the flash, or to plan a number of award-winning surveys, promotions, product testing, such as information content and so on the way of viral marketing. More Website Promotion method Please check "China Network Marketing Network" enterprise website promotion Operation column.

The above should be the Enterprise website promotion Plan Ultimate strategy, if everybody has the better method, May and "The Chinese Network Marketing Network" Hou Ting together exchanges. Of course, there are many Web site promotion methods, but not suitable for corporate websites. Next, "China Network Marketing Network" Hou Ting will discuss the small and medium-sized Enterprise search engine Marketing related topics, please pay attention!

The writer is the chief operating officer of China Network Marketing Network (tinlu.com), Ms. Hou Ting
Company website: China Internet Marketing Network http://www.tinlu.com/
(Reprint please be sure to retain the above copyright notice, otherwise we will pursue legal responsibility!) )