Houqingrong on the details needing attention in website optimization

Through the structure of the site adjustment, the content of the site changes to make it more easily searched by search engines, so as to achieve the top goal. Recently a lot of novice webmaster friends often ask me, what is SEO, and I also found that Baidu and Google have a lot of friends are also looking at what is SEO, since everyone on the definition of this SEO have so many doubts, then I will explain to you what is SEO, Here's a definition of SEO that I've compiled for official definitions and other sites:

SEO is the abbreviation for Search Engine optimization, described in English is to use some technics to make your website in the top places Somebody is using search Engine to find something, translated into Chinese is "search engine optimization", generally referred to as site optimization. Related to the search knowledge also searches Engine positioning (search engine positioning), search Engine ranking (search engine rankings).

SEO's main work is by understanding how various search engines crawl Internet pages, how to index and how to determine their ranking of a particular keyword search results, and other technologies to optimize the Web page, so that it can improve search engine rankings, so as to improve the number of site visits, The technology that ultimately promotes the site's ability to sell or advertise.

Search is the most frequently used network behavior other than e-mail. Searching for information through search engines is the main means for netizens to find information and resources on the internet today. Search engine marketing has become the most important part of network marketing. How to make their site by the main search engine included, and then get a higher ranking, the site builders have racked their brains to the topic.

Website optimization design is from the basic direction of the site, focus on the site's design focus, to achieve the characteristics of the perfect design site, the case of this is called site optimization design, Houqingrong summed up the following need to pay attention to the place, I hope to help.

First, the user experience

From the user's point of view analysis, color requirements, convenient navigation, Web page size, to achieve user experience to improve.

II. Framework Structure

Search engine does not support frame structure and frame call, the frame is not easy to search engine spider collection crawl work.

Iii. Image Optimization

The target search engine's picture search quantity is very big, completes the picture optimization to be advantageous to the website picture marketing, enhances the website traffic.

Iv. Links

Friendship links is a kind of mutual cooperation, improve the flow of authority of the way, friendship links to cooperate, the content of the cooperation site is consistent, or are the industry authoritative website, only suitable for link cooperation.

Five, flash optimization

Flash animation visual image of the display site, but because it increased the volume of the Web page, not only not easy to search engine included, but also affect the speed of downloading the Web page, so the reasonable application of Flash animation.

Vi. Web Address

The address of the Web page, the main domain name should not be too long, too long to remember, the domain name concise more easily conform to the custom of the Internet, the site domain name is the site of the theme of the abbreviation, Web site content in the address, when the address as much as possible to be concise, too long The target dynamic Web address and static Web address optimization methods have their own advantages, according to the practical functions of the site flexible adoption.

VII. website Code

Site code may wish to add some practical functions, such as adding favorites, add subscriptions, print, copy, spread, copy the content of the Web page automatically add copyright notice.

Viii. Page Volume

Web page volume can directly affect user behavior, the proposed use of div structure, because this can improve the speed of Web site download, reduce the volume of the site, to better improve the overall quality of the site.