Houqingrong on the implementation steps of e-mail marketing

Http://www.aliyun.com/zixun/aggregation/8805.html "> E-mail Marketing (e-mail Marketing) is also often used as mailing list marketing and licensing e-mail marketing.

What is e-mail marketing?

e-mail Marketing (email marketing) is a direct selling way of using e-mail to communicate with the audience. It is also widely used in the field of network marketing. Email marketing is a broad definition of email marketing as an email to potential customers or customers. However, the term e-mail marketing usually involves the following:

1. Send mail for the purpose of strengthening the partnership with business and present customers to encourage customers to be faithful to him or to repeat the transaction

2. Send mail to get new customers and to make old customers repeat purchase immediately

3. Add other companies or the company's ads to your customers ' messages

4. Send e-mail via the Internet

According to the famous American Statistical Company, 2006 of the United States spent about 4 billion dollars in the field of email marketing. Therefore, e-mail marketing still has great development prospects.

Two. The birth and development of e-mail marketing

According to the inventor of the e-mail, Ray Tomlinson recalls that the e-mail was born in the autumn of 1971 (the exact time was Tomlinson), and there was already a computer program for transferring files and an original information program. But two programs have great limitations--for example, a person using an information program can only send a bulletin to the receiver, and the receiver's computer must be consistent with the sender.

When inventing e-mail, Tomlinson was an important engineer at the BBN, a research firm in Cambridge, Massachusetts, where the company was hired by the U.S. military to participate in the construction and maintenance of the ARPANET network, the predecessor of the Internet. Tomlinson the existing Transmission file program and Information program research, developed a new program, it can send and receive information through the computer network, no previous restrictions. In order for people to have an easily identifiable e-mail address, Tomlinson decided to take the @ symbol, preceded by a user name, followed by the address of the user's mailbox. E-Mail was born.

Although e-mail was invented in the 70 's, it started in 80 years. The silence of the 70 was mainly due to the fact that too few people were using the ARPANET network at the time, and the network was only one-twentieth of the current 56Kbps standard speed. Limited by the speed of the network, users can only send a few short messages, do not expect to send a large number of photos now; by the middle of the 80, the rise of personal computers, e-mail began to spread among computer enthusiasts and college students; by the middle of the 90, Internet browsers were born E-mail is widely used.

The first program to make email mainstream was Euroda, written by Steve Donal in 1988. Since Euroda was the first e-mail management program with a graphical interface, it quickly became the main e-mail program used by companies and university campuses.

E-Mail is one of the commonly used communication methods in the network, and e-mail marketing is using the convenient, fast, efficient, flexible, inexpensive advantages of e-mail, through the network advertising planning and production, instant network advertising to reach any corner of the world, Houqingrong and everyone analysis under the e-mail marketing methods and points.

Collection of e-mail data:

Usually e-mail addresses are collected in the following ways:

1, you are some Web site registration information, in the site will show you the interaction of contact, your e-mail is open;