Houqingrong on the three Principles of network marketing

Network Marketing (line Marketing or e-marketing) is a new kind of marketing method based on international Internet, using the interactive of digital information and network media to assist marketing target.

1, the broad sense of network marketing

Network marketing concept of synonyms include: Online marketing, Internet marketing, online marketing, network marketing and so on. These words are all the same meaning, generally speaking, network marketing is the Internet as the main means of marketing activities.

The network marketing has the very strong practical characteristic, discovers the network marketing general method and the law from the practice, is more practical significance than the empty theory discussion. Therefore, how to define network marketing is not the most important, the key is to understand the real meaning and purpose of network marketing, that is, fully understand the Internet, the new marketing environment, using a variety of Internet tools for enterprise marketing activities to provide effective support. This is why in the network marketing research must pay attention to the network marketing practical method reason.

2, the narrow sense of network marketing

The narrow sense of network marketing refers to organizations or individuals based on open and convenient internet, products, services to do a series of business activities, so as to meet organizational or personal needs of the whole process. Network Marketing is a new type of business marketing model.

The Technical foundation of Network marketing is mainly the information technology represented by computer network technology. Computer network is a combination of modern communication technology and computer technology, it is distributed in different geographical areas of computers and specialized external equipment communication lines to interconnect into a large, powerful network, so that many computers can easily transfer information to each other, sharing hardware, software, data information and other resources. Network marketing is closely related to the computer network mainly has three kinds: Internet, extranet and intranet.

The integrated network marketing should first analyze the website traffic, analyze the behavior of the user behavior, adjust the website structure, enhance the user experience, improve the website traffic, increase the user conversion rate. Houqingrong feel it is important to do the website to meet the needs of users, always pay attention to the following aspects:

?? (1) Improve the website, let more users become your customers;

?? (2) Enhance the image of the website, increase the advertising revenue.

I. Behavioral analysis

?? Network Marketing is the beauty of the user monitoring, analysis, and can continue to be improved. The monitoring of information, and the improvement of the site is not easy, to slowly and carefully to ponder.

Ii. Flow Analysis

?? According to the website traffic statistics can analyze the user behavior, mainly analyze the following points:

??· Browsed Web pages

??· Search Engine Traffic sources

??· Repeat visitor Daily

??· Total page views

??· Number of individual visitors per day

??· Number of individual visitors per hour

??· Total number of visits

??· Number of first-time visitors

??· Source of Access

Third, improve the website, improve the website traffic and user conversion rate

?? Analysis of related user behavior, how to improve the site? According to the nature of the site, set the development goals of the site. How to increase the user experience, so that the site is attractive, retain visitors, improve user conversion rate. How to do to pay attention to the following points:

?? 1, the website design, the website design beautification whether beautiful? can establish the website Trust degree. The website design is the user to the website first impression, the website design usability is reasonable, the navigation is clear, the first impression is very important to the establishment website friendly degree.

?? 2, the website content, the website content is attracts the visitor to visit the website most important factor, does not have the content or the impractical information is cannot keep the visitors. If the site column is more, then use the site dedicated personnel responsible for editing content. Site content should be based on the theme of the site planning, avoid a wide range of clutter, to collect and adjust the appropriate relevant information content, regular maintenance update site content.