House game Fantasy City attracts white-collar workers

Source: Internet
Author: User
Keywords White-collar game operator building House building Dream City
Shenzhen Special Zone newspaper reporter Zhang masts soaring housing prices, is a common pain in the hearts of young people, many young people or can not have their own "home", or into the great pressure of loans. In order to realize the heart of the purchase dream, a recent "build house" game quickly leap up Red network, the total number of games users more than 30 million.  Because of this game, also was born in 2010 years first network popular language-"The house is small white" (refer to those who live, work pressure double, but have optimistic life attitude of young people). Netizens have "change to build a building" "dense high-rise buildings can not find my home ...  I carry a heavy shell hard to climb, but never can not keep up with soaring prices ... "Taiwanese singer Zheng an old song" Snail's Home "sing now many white-collar heart pain. Recently in Luohu District, Shenzhen, a company to work with netizens "Mango cat" obsessed with the last one called "Dream City" game. In the interview he admits that he has been to the depths of seven years, housing has been his heart unspeakable pain. Now his savings are not enough to pay a down payment, even if the struggle to scrape up the repayment is even more depressed. So he recently went online every day to build his dream home.  "In the virtual world too," he said, this is truly their own dream castle, where not to consider the price level, and do not have to repay the loan, you can sketch their ideal blueprint, to become a happy "room small white." Nowadays, the soaring housing prices in the birth of "capsule apartment", "Ark Clan" and other social phenomena, but also gave birth to such as "Mango Cat" network "house family." The game since the launch last year quickly in the white-collar popular, many netizens from the "stealing vegetables" career change "building", build skyscrapers. At the same time, the game has also derived a "room small white" word, representing life pressure, work pressure, but with optimistic attitude of life white-collar workers.  and "Room small white" related to the post, the Netizen discussion also in each big website community unceasingly, "the room small white" also became the veritable "2010 first popular language". Build your own dream Castle It is understood that this "build house" game called "Dream City", to "invest in the house" as the theme, can be said to bear the pressure of the housing purchase to provide a "dream home", netizens in the "Dream City" in planning land, planting trees paving, dress up the city, and through the Friends of the House, Community investment and rent collection to make a large amount of money into their own urban construction.  Here, do not consider the price level, also do not need to repay, in full accordance with the desire to plan, such as the construction of hot springs, snow-capped mountains, cinemas and so on, in just a few minutes can be built, investment, rent all resolved, will not affect the work, but also the feelings and dreams in which With the acceleration of the urbanization process, many people feel that the style of the city building is similar and lacks the characteristic. In the "Dream City", high-rise buildings are full of individuality. The high-rise is no longer a single reinforced concrete, but is full of change and fun. "Dream City" according to the current white-collar housing pressure on different performance, will be divided into dream garden, fast-food villas,Dwelling house, tragedy Hut four categories, respectively, corresponding to the hedonic family, gnawing the old family, rental families, housing four mainstream ethnic groups. In addition, users in the building process at any time have the opportunity to get unexpected surprises, get special floors.  Wealth floors, octopus floors, dessert floors, fence floors, and so on, these beautifully designed floors, fully meet the broad masses of users to make the demands of individuality.  The game's creators have said that because of the game planning, investment, cooperation and other ideas to break the "stealing food", "fishing" and other common ideas, and set up a dream of investment building space, since the launch of the enthusiastic pursuit of netizens, so that they have shifted positions, making "stealing vegetables tide" to "Build house Tide". Why do many white-collar workers love to "build a house" online? An industry analysis, the current soaring housing prices, so that the house became a social topic of concern, even the birth of the Ark clan, capsule apartments and other social phenomena.  "Dream City" to the "humble abode" white-collar workers in the shelter dream and emotional space, but also to arouse their dreams and the future of attachment and passion.  500,000 buy gold to attract netizens are understood that the current number of registered users has exceeded 30 million, widely distributed in Beijing, Shanghai, Shenzhen, Guangzhou, Xian, Shenyang and other parts of the country, the age of 20-39 years old, compared with other social networking sites, users constitute more white-collar. Because "Build house" game of hot, new play also came into being, net friend build virtual house on the net, can get real room in reality. Recently a game operator combined with a real estate company, jointly launched the "Room dream come true" large-scale activities, activities, registered netizens participate in the "Dream City" building house robbery activities, the highest floor can be donated 500,000 Yuan home purchase coupons.  Another major feature of the campaign is the ability to mobilize friends and relatives to help build the building, and rally the forces of all to hit the top floor. "Room dream come true" activity since April 14 started, quickly in the vast number of white-collar workers set off a "building" upsurge. 500,000 yuan of home purchase gold attracted a large number of netizens came to dream City "building", building records are constantly refreshed. As of yesterday evening, the net friend has built more than 30 million floors, the top of the total ranking of the first users have been covered to nearly 6518 layers.  So many "high-rise fans" in the net friend, they have "skyscraper complex", fully carry forward the "day up" spirit, to express the "desire and Heaven try High" passion.  Some netizens said that the building phenomenon of the fiery, but also reflects the real life in the house to white-collar all kinds of helplessness, 500,000 Yuan home purchase coupons in today's high price market environment, although can not buy a house, but for the majority of young people is already the realization of "buy a House Dream" shortcut. In the discussion area, there are netizens posted: "The reality can not afford to buy a house friend, you could build a dwelling here ... Add friends to build the building. "There are netizens believe that their own dream city is not only on the Internet, as long as the life is full of passion, belong to their own little dream will have a day of ground germination and thrive, even if there is no house, you can have a happy life."
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