House World leading Real estate list first domain name fang.com credit!

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Easy name China (ename.cn) August 7, it is reported that the site is plagued by the SouFun soufun.com, in July this year high-profile replacement domain name fang.com, and renamed "Room World", the single spell enough seconds to kill the class domain name. Some industry personage thinks, get rid of the predicament and the SouFun that the website traffic surges, most credit should be recorded in "Room" phonetic domain name. Whether the new domain name is not the work, the following data to prove.

Figure: Soufun.com and fang.com contrast information

According to relevant data, soufun.com in the domestic web site ranked No. 248, and fang.com domain name in the opening less than 1 months time, the site rankings up to 194. Also in the site search keywords, the former 5.96% is through the search "SouFun" access to the site, while the latter 100% is through the "Fang" keyword access to the site, the gap is obvious. In addition to the single domain name can be closer to the enterprise's brand image, bringing very considerable traffic and users.

Through the Alexa data comparison show, "Room" single domain name daily average IP (monthly average) up to 1425000, daily average PV (monthly average) up to 14250000; And Soufun.com's daily average IP and PV are 1251000 and 12510000 respectively, the former Alexa rankings and data significantly improved. According to the relevant news, the new domain name under the SouFun, platform data steady rise, wireless traffic outbreak growth, Baidu search is the absolute leader. Clearly fang.com domain name in the enterprise promotion and publicity to occupy the upper hand, virtually also enhance the site return visit rate.

Figure: Real Estate Information Service Network monthly total number of visits

From the relevant data released by DCCI, the replacement of the new domain name SouFun leading the real estate Internet, a number of data ranked top. As in the second quarter of this year, SouFun monthly total number of visits to the upward trend, the number of visits reached 29.7 million. SouFun page browsing volume and access to similar sites in the leading position. Tangible value of the "room" single spell domain name, not only to help its brand protection, the promotion of corporate visibility is also very beneficial.

Nowadays, the importance of domain name is increasingly recognized and valued by terminals, such as Sina has invested millions of domain name t.cn, weibo.com, Jing Dong was exposed to the acquisition of domain name JD.com spent 30 million, only the goods will be tens of millions of acquisitions vip.com, Millet 3.6 million dollar acquisition mi.com and so on to the domain name "move Knife", a good domain name can not only correct the corporate brand and power to promote follow-up, but also to get rid of the excessive reliance on search engines.

and the domain name fang.com, the real estate industry website Application Point strong, regardless from the appearance or the commercial value is the Acura. Netizens believe that the domain name in line with the Chinese user's search browsing habits, but also more "grounding gas", but also to fundamentally solve the site is plagued by Shanzhai. Also has the user to say, this accumulated more than 10 years brand SouFun, will rebuild the brand image again. However, if soufun good use and play the domain name fang.com as well as the new brand "The room World", believed can lay the lake position in the profession.